On how to promote the development of tourism

On improving cultural soft power: creating excellent folk culture and promoting tourism development. Folk culture is the material, spiritual and institutional tradition of the minority people, which is dominated by folk culture and customs, including production and life customs, entertainment and competition customs, time customs, etiquette system customs, social organization customs, folk literature and art, etc. Most of the folk culture in China is in a state of natural existence, and this original ecological folk culture and folk culture products have a broad space for development and utilization. As the most distinctive culture in this region, folk culture is an important part of tourism culture. Developing regional folk culture tourism and creating excellent folk culture will certainly promote the development of tourism.

China has a vast territory and many nationalities. China's 5,000-year history of civilization has produced rich folk cultural resources. In addition to beautiful natural scenery and mysterious cultural relics, many ethnic minority areas are also irreplaceable valuable tourism resources. Cultural relics with national characteristics, colorful costumes, simple and rich local customs, strong life interest and strong local flavor are even more desirable. These cultural resources are the advantages of developing tourism. Different ethnic minorities and different regions have different customs and cultural backgrounds. This diversity of folk culture objectively provides tourists with rich and colorful tourism content and diverse tourism environment, and also provides a broad development space for the development of folk culture tourism. If we can grasp these elements that constitute regional folk culture, carefully create national folk culture products, design tourism based on displaying national customs and folk farming, let tourists experience different folk culture characteristics in tourism, and closely combine tourism with folk culture, it will promote the development of tourism and folk culture industry.

Many ethnic minority areas or areas with rich and unique folk culture in China are economically backward areas. The development of folk culture industry is not enough, and the protection of folk culture is not enough, which makes these distinctive folk culture resources in a difficult situation. The arrival of the industrialization era and the infiltration of foreign strong cultures have already had a great impact on these unique folk cultures. People in many areas have gradually faded in their costumes, architecture and customs, and many folk cultural resources have changed their original culture. How to effectively protect, rationally develop and make better use of folk culture and promote the development of tourism and folk culture industry is an urgent problem for many areas with these resources.

The premise of developing folk cultural resources is to protect them. Folk culture is our mother culture, the carrier of our national spirit and emotion, moral tradition, personality characteristics and even national cohesion and affinity, which should be protected and valued. Protecting folk cultural resources needs to face the public, society and different nationalities and regions. Proceeding from reality, it is more important to develop and integrate those cultural resources with the most national and regional characteristics, such as customs, folk art, folk etiquette and so on. Create excellent folk culture, so that these national, folk and folk cultural treasures can be preserved forever.