What does retaliatory consumption mean?

What does retaliatory consumption mean?

What does retaliatory consumption mean? Many people have been isolated at home because of the epidemic, resulting in long-term non-travel or normal consumption, so it is expected that after the lifting of the ban, it will develop into retaliatory consumption. What does retaliatory consumption mean?

What does retaliatory consumption mean? 1 The so-called "retaliatory consumption" means that people's consumption demand is restricted in a special period or occasion. Once this restriction is released, people will go on a spending spree. For example, before the annual e-commerce shopping festival, many people will add many favorite products to their shopping carts, and then quietly wait for the arrival of the Double Eleven and June 18.

This waiting process is a process of restricting consumption. As soon as the shopping festival arrived, we began to go on a shopping spree, and all kinds of favorite goods accumulated in the shopping cart had to be paid home. In fact, all kinds of e-commerce shopping festivals every year can be called "retaliatory consumption", and the crazy shopping and constant consumption in buy buy are the best evidence.

This time, of course, it suppressed people's desire for consumption during the epidemic, so it is reasonable to speculate that there will be "retaliatory consumption" in China in the second half of the year, but it has already started in the second half of the year, and it seems that "retaliatory consumption" has not appeared. What's going on here? Will retaliatory consumption come again?

Generally speaking, the retail sales of consumer goods in the whole society have not recovered to the pre-epidemic level after returning to work, which is mainly related to the low consumption desire of most people. Nowadays, many people subconsciously choose some cheaper stores when buying clothes, buying big items for their families or having dinner with colleagues.

In fact, after SARS, retaliatory consumption appeared in China. After SARS in 2003, China's economy returned to the right track in a short time, and it also showed an upward trend. At that time, the sharp rebound and growth of all walks of life left a very deep impression on many people who had experienced it.

However, there are many differences between the current epidemic and the original SARS. The most obvious point is the change of the global situation. The impact of SARS was not as great as that of the current epidemic. Nowadays, the epidemic has spread all over the world, which has a far-reaching impact on the global supply chain, and China has always been a big exporter, which will naturally have a certain impact on export trade.

Now is the era of economic globalization, and no country can be immune to it. The emergence of the epidemic has a certain impact on the global economy. Although China dealt with the epidemic decisively and effectively controlled it in a short time, it still had some adverse effects on China's economy.

After March, China began to gradually resume work and production. Although more and more people return to work or find jobs again, the income situation cannot reach the state before the epidemic. Because of the decrease in income, people's consumption level will naturally decrease, and their desire for consumption will be much worse than before, so there will naturally be no "retaliatory consumption"

Yu Yongding, a member of the China Academy of Social Sciences, said that the consumption level will improve in the next two quarters, especially in the automobile sector, but the consumption growth rate will not exceed the GDP growth rate, which means that there will be no retaliatory consumption in the second half of the year. This is mainly because in the first two quarters, most residents in China relied on savings to tide over the difficulties.

Therefore, even in the current situation of income growth, residents will not spend all their money. What more people should do first is to make up their savings spent in the first half of the year, and wait until their savings level reaches the state before the epidemic, before considering consumption. The epidemic has also made many people feel a sense of crisis, so saving some money properly is recognized by more and more people.

The impact of the epidemic on tourism and film industry is more obvious, because many people want to go out for fun after the epidemic, so they all want to travel, which leads to a large number of floating population in various tourist attractions. Although it is beneficial to the economic recovery, there will be certain security risks, so many tourist attractions have been actively closed after opening.

In addition, the cinema is also a place where a large number of people gather, and the cinema is still a relatively closed environment. Similarly, many cinemas just closed a few days after they opened. Because the tourism industry and cinemas were fully opened late, it also suppressed people's consumption demand to a certain extent, and naturally there would be no retaliatory consumption.

Although the income of residents is increasing, many people still have not recovered to the pre-epidemic level, and people's sense of crisis has strengthened, and many industries are lagging behind in full opening, so there is no "retaliatory consumption" in the second half of the year. Do you think retaliatory consumption will appear again?

What does retaliatory consumption mean? Some time ago, the word "retaliatory consumption" appeared on the Internet, which caused discussion among netizens.

Retaliatory consumption, that is, psychological compensatory consumption, means that consumers meet their psychological needs by buying different products, which is not only reflected in consumption behavior, but also behind other behaviors. Today, this article will talk to you about the psychological reasons behind compensatory consumption during the epidemic.

When pressure and pain accumulate to a certain extent, people will unconsciously find ways to make themselves less painful because of self-protection mechanism. In fact, spending money is just a "self-help" method you can think of.

Reason one: get rid of boredom and regain control.

Because of the epidemic, our original plan and life rhythm have been disrupted, living space and social activities have been restricted, and more and more things we want to do can only be put on hold. We have lost control of life, and every day we are accompanied by boredom, irritability and loneliness.

In this process, we need to restrain our desires and thoughts through willpower. Over time, the constant consumption of willpower will make us feel pain and fatigue.

Shopping has become a way to make us feel comfortable. Whether online shopping or shopping in shopping malls after the epidemic has improved, we will fully mobilize our attention and thinking in the process of selecting items to reduce boredom and boredom.

In addition, in the process of shopping, we will stop the consumption of willpower, immerse ourselves in the selection of goods and pull away from reality. And will once again experience the sense of satisfaction, relaxation and control brought by free decision-making, and often the greater the consumption within the range that they can bear, the happier they will be.

Of course, people who buy 77 cups of milk tea and "a book" of mutton kebabs will experience the same comfort. After all, the suppressed appetite can finally be satisfied. "If you can't control the epidemic, can't you decide how many takeaways you want?"

Reason 2: release stress and feel happy.

Looking back on the life of more than two months before, people all over the country are bombarded with information about the epidemic every day, fearing the virus, being helpless and angry about death, and being saddened by the destruction of many families under the epidemic, and so on.

For more than two months, we have been feeling the threat of death all the time, experiencing tension, fear, anxiety and depression. During this period, everyone's psychology will bear some pressure.

Moderate stress will make people feel comfortable physically and mentally, but when the pressure reaches a certain level, it will make us experience pain, and then the pressure will be transformed into a powerful behavioral motivation, which will drive us to take action.

Everyone has different ways to cope with stress, and buy buy is one of them. This kind of behavior will release our stress and accumulated negative emotions, and the chemicals produced in the brain will make us feel happy and relaxed.

In such a special period, compensatory consumption behavior is understandable, just a "self-help" way you can think of at present. However, although the process of consumption can make us feel comfortable and happy, it is not a positive coping style. I hope everyone can remain rational.

When consumer desire is high, the following steps may be helpful to everyone:

Tell yourself repeatedly in your mind, "I don't really need to buy things, I just need to release my emotions."

Self-knowledge of the current mood can be written down, for example, I think …

Make shopping rules for yourself. For the selected goods, you can ask them "Do you have to buy them?" If the answer is yes or no, then choose not to buy it.

Completing the above steps may help you reduce your desire to spend money, and then you can make psychological adjustment in more ways, such as chatting with your family, doing some sports, watching a movie or variety show and so on.

If you have to spend money, you can buy some food or some daily necessities.

The most important thing is to check the balance of the bank card first

What does retaliatory consumption mean? 3. How to adjust the retaliatory consumption psychology?

1, weigh the pros and cons.

Put what you need to buy, the benefits these things can bring, and the price you need to spend. List them all on a piece of paper. Then compare and analyze the pros and cons. Do it at the most appropriate cost in exchange for the maximum benefit.

2. distinguish between impulses.

Write down what you need first. Or put it in the shopping cart. If you don't continue to buy, take it out for screening two days later to see if it is really needed. After two days, you will find that you can cross out some supplies from it. Then I reviewed it again two days later and found that I could cross out some supplies.

3. Ask for advice.

Some things may be helpful to your future, such as an expensive professional book or a set of tools that you have been interested in for a long time. At this time, it is difficult for me to make a decision. Find some used friends or consult with experienced friends. Even without such friends, it is easy to find someone to consult on social media. Make sure you need these things.

4. find alternatives.

Use group sports, participate in group activities and other ways to meet their social needs. You can also practice adjusting and controlling your emotions in these activities, so that your physical and mental health can benefit from them. When emotions become more stable and controllable, retaliatory consumption can be relatively controllable.