What is the impact of the development of convention and exhibition industry?

Exhibition economy, tourism economy and real estate economy are called "three smokeless industries" in 2 1 century. There is no doubt that convention and exhibition industry plays a great role in promoting the national economic development of a city or a place. The exhibition industry has a strong correlation and driving role, and the exhibition industry has a strong joint function. According to relevant data, the industrial driving coefficient of international exhibition industry is 1: 10, that is, if the income of exhibition venues is 1, the income related to accommodation, catering, transportation, communication, tourism and trade will reach 10. According to the domestic calculation of Shanghai and Shenzhen, the industrial driving coefficient of convention and exhibition industry is 1: 9. Mainly manifested in: exhibition can attract a large number of Chinese and foreign exhibitors and visitors, thus stimulating the consumption demand of goods and services and promoting the development of commercial and catering services. According to statistics, the consumption of an exhibition businessman is 2 ~ 3 times higher than that of a holiday tourist; The unique three elements of exhibition industry, such as exhibits, exhibition place and exhibition cycle, determine the geographical and time limitations of exhibitors and traders. The exhibition site must provide exhibitors with "one-stop" services such as commodity display, seminars, news dissemination and hotel industry, which has promoted the rapid development of on-site consultation, cleaning, advertising, printing, tourism and other industries. Exhibition can promote the development of transportation, telecommunications, environmental protection and other basic industries, thus comprehensively enhancing the comprehensive economic strength of venues. Exhibition activities promote the flow of commodities and production factors, the promotion of new technologies and the improvement of production efficiency through the latest technology, new product display and the latest ideas and information exchange, thus contributing to the economic growth of the exhibition host city and the exhibition host country. In recent years, China's exhibition activities are very prosperous, and the exhibition industry is growing rapidly, making more and more contributions to social and economic development, which has been fully affirmed and recognized by all sectors of society. However, due to the excessive enthusiasm of media reports and the lag of exhibition theory research, people have high expectations for the role of exhibitions in society. They think that exhibition can become a new economic growth point to promote the development of national economy, and some even propose to develop exhibition into a pillar industry. For a time, many cities have built large exhibition venues to attract large-scale international conferences and exhibitions. By holding large-scale international conferences and exhibitions, we can improve local popularity and revitalize one side's economy, thinking that as long as we plant buttonwood trees, we will not attract golden phoenix's worries. The exhibition industry is very important for the adjustment of the business strategy of exhibition enterprises, so it is particularly necessary and important to correctly evaluate the position and role of the exhibition industry in the development of national economy. There are not many documents that systematically study the role of exhibition economy, and it is not mature to establish a model to quantitatively analyze the effect conditions of exhibition economy. At present, the theoretical research on the role of exhibition economy mostly stays on the basis of experience summary and case statistics. Based on the analysis of the existing effects of convention and exhibition economy, this paper comprehensively and objectively analyzes the position and function of convention and exhibition economy from the aspects of pulling effect, diffusion effect and the proportion of convention and exhibition income in the national economy. The so-called pulling effect of exhibition economy refers to the economic benefits brought by holding exhibition activities to the main body of exhibition operation and providing services for exhibition. The pulling effect of convention and exhibition economy can also be called the direct economic benefit of convention and exhibition economy. Paris, London, new york, Geneva, Munich, Singapore, Hongkong and other internationally renowned exhibition cities can get huge benefits from the exhibition economy every year. According to the statistics of American Convention and Exhibition Research Center, in 2000, there were13,000 exhibitions in the United States, with sales revenue of1200 million dollars, comprehensive consumption of related society of1250 million dollars, and the economic pull ratio of exhibitions was 1: 10. Germany's exhibition sales revenue in 2000 was DM 4.5 billion, which directly stimulated exhibitors and visitors to spend DM 654.38+07 billion, created social comprehensive value of DM 465.438+00 billion, and created 230,000 new jobs. The proportion of exhibition economy is 654.38+0: 9. The direct and indirect income of the exhibition industry in Hong Kong is about HK$ 8 billion every year. The annual business income of French exhibitions reaches 8.5 billion francs, the transaction volume of exhibitors reaches 654.38+05 billion francs, and the indirect consumption of exhibitors and visitors is about 25 billion francs. According to the sampling survey conducted by Beijing Huanya Market Research Institute on the 4th China Beijing High-tech Industry International Week, during the International Week, the total direct income from all aspects of the exhibition was 90.899 million yuan. During the exhibition, about 6.5438+0.2 million ordinary visitors were received, and the per capita consumption was 365.438+0.4 yuan. It received about 80,000 professional visitors, and the per capita consumption was 3,578 yuan. There are 65,438 exhibitors, with an average expenditure of 77,000 yuan. General visitors, professional visitors and exhibitors spent a total of 457.746 million on tourism, transportation, communication, catering and shopping. The diffusion effect of convention and exhibition economy The so-called diffusion effect of convention and exhibition economy can also be called the indirect economic benefit of convention and exhibition economy, which refers to the influence of holding convention and exhibition activities on one party's economic development in environmental improvement, city reputation promotion, commodity flow and the reorganization and allocation of production factors. The role of convention and exhibition industry in promoting international payments, commodity trading, technology and information exchange and market development has been widely recognized. Economically developed countries and regions have effectively promoted the international flow of capital, technology, information and commodities by holding large-scale international conferences and exhibitions with the advantages of large-scale venues, complete facilities, high internationalization of exhibition operations and many well-known brands, which has played a positive role in promoting the comprehensive economic development of their own countries and regions. We can examine and analyze the diffusion effect of convention and exhibition economy from the following aspects. 1. The role of commodity exhibition in promoting commodity circulation and expanding enterprise sales is increasingly recognized by people. World-renowned enterprises and large multinational companies will consider participation as an important marketing strategy to establish corporate image, publicize product brands and expand market share. According to the statistics of the International Congress and Conference Association, a professional organization of international exhibitions, the total consumption of international conferences in the world is about 7 billion dollars every year, and exhibitions have risen to the third place among the nine marketing methods of major companies in the world. In large companies with turnover over 50 million dollars, exhibitions account for 65,438+07.3% of marketing expenditure. According to the statistics of relevant exhibition institutions in France, each exhibitor spends 1 franc, which can bring contracts of 35 to 40 francs on average. Exhibition publicity expenses have become the third largest publicity expenses after direct promotion and newspaper and television advertising expenses. The China Export Commodities Fair (Canton Fair) has been held for more than 90 consecutive sessions, and its scale is getting bigger and bigger. The commodity trading it promoted attracted worldwide attention, and made indelible contributions to China's tangible commodity exports, becoming a model for exhibition activities to promote commodity trading. China Hi-tech Products Fair (Shenzhen Hi-Tech Fair) has developed rapidly since 1999 was founded. According to relevant media reports, the transaction volume of high-tech and products promoted by the 5th Shenzhen Hi-Tech Fair reached $654.38+02.838 billion. 2. The effect of factors of production flow and reorganization and allocation In the modern economic life of regional economic integration and world economic globalization, the role of exhibition economy in promoting the international flow of factors of production and transnational reorganization and allocation is becoming more and more obvious. By participating in large-scale international conferences and exhibitions, multinational companies develop markets around the world, find the most suitable production bases, optimize the allocation of resources internationally, combine the superior production factors in different production locations, form new processing and production capacity with higher production efficiency and stronger competitiveness, and arrange their own industrial chains and sales networks around the world to process and produce for the world market. Based on the planning principle of "building a platform, gathering business opportunities, promoting cooperation and generating creativity", China Beijing International Science and Technology Industry Expo aims at promoting the commercialization, industrialization and internationalization of scientific and technological achievements, organizes activities around promoting the transformation of scientific and technological achievements, and effectively promotes the transnational flow and allocation of production factors such as capital, technology, talents and information through high-tech and its product display, investment cooperation project promotion and negotiation, forums and special event exchanges. According to statistics, the just-concluded Sixth Science and Technology Fair signed 224 high-tech joint venture cooperation and technology trading projects, with a total agreement value of 4.682 billion US dollars, including 74 projects signed by Beijing, with a total agreement value of 2.3 billion US dollars, accounting for 4.9 1%, and 50 projects signed by other provinces and cities, with a total agreement value of 2.382 billion US dollars, accounting for 50%. What is particularly worth mentioning here is that the third International Week (Science and Technology Expo) contributed to the establishment of Nokia Starnet Industrial Park in Beijing Yizhuang Economic and Technological Development Zone. So far, in just three years, nearly 20 enterprises have settled in Starnet Industrial Park, among which Starnet No.1 Park and Nokia, the leading enterprise, have reached 15, with a total investment of 550 million US dollars. After all production, the annual output value is 80 billion yuan. Starnet Industrial Park is the first mobile communication production base in China that truly forms a complete industrial chain. 3. The economic and technological demonstration effect conference, the collision of ideological sparks at the forefront of the forum, the confrontation of different viewpoints and the exchange of research results have inspired people's thoughts, broadened people's horizons and accelerated the development of human science and technology. The exhibition of new technologies and new products has brought people the most intuitive impression, and its observation, demonstration and learning effects are self-evident; All kinds of technology promotion held in the exhibition make the latest scientific and technological trends and production processes public, which plays a very important role in the popularization and application of new technologies.

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