Under the epidemic, the actual sales of Hubei automobiles in January are interpreted, and the "Dongfeng" is still unstoppable

2020 is a fateful year. The outbreak of the new crown epidemic has had a profound impact on all walks of life, and the automotive market, which was already in the cold winter, has once again been shrouded in a veil. In January, affected by the Spring Festival holiday and the COVID-19 epidemic, national passenger car sales were 1.6994 million units, a year-on-year decrease of 21.5%, a month-on-month decrease of 25.8%, and an overall decrease of more than 20%.

Specifically looking at market segments, SUV sales were 787,000 units, a month-on-month decrease of 21.6%; MPV sales were 73,000 units, a month-on-month decrease of 49.5%, nearly halved; sedan sales were 746,000 units, a month-on-month decrease of 26.5%. For the first time in 12 months, sales were overtaken by SUV models.

The epidemic is the main factor leading to the unfavorable start of the automobile market in 2020. In Hubei Province, where the new coronavirus broke out, the impact of the epidemic on automobile sales is even more obvious. In January, Hubei Province sold 81,365 vehicles, ranking 8th among provinces in the country. Compared with the same period last year, although the ranking did not change, sales fell by 30.1% year-on-year, a decline of more than 30%.

On January 23, Wuhan City was issued a "city closure" order. Subsequently, many cities in the province also "closed the city", and car companies with factories in Hubei Province were forced to extend their production shutdowns. As the province most severely affected by the epidemic in the country, how is the automobile market in various cities in Hubei Province performing?

As the provincial capital of Hubei and the central city of the outbreak, Wuhan sold 29,900 cars in January. Although sales accounted for more than one-third of the province's total, the year-on-year decline reached 33.3%. Specific to model sales, judging from the top ten sales, joint venture models still account for a large proportion, and only two independent models are on the list.

Wuhan is the base camp of Dongfeng. Dongfeng Renault Kolegao ranked first with 733 units. This is very surprising. Even a marginalized brand like Renault relies on the strong reputation and reputation of Dongfeng. , is still unstoppable, and the specific reasons should be further verified; and another powerful team of the same group, Dongfeng Nissan, the performance of Sylphy, Qashqai, X-Trail and other models is still strong, even for unpopular models such as Fengshen AX7, only in Hubei Province The sales accounted for nearly 40% of the national sales, which is very surprising.

Among the models other than the Dongfeng series, due to the influence of the north and south regions, Toyota Ralink's market performance far surpassed that of the Corolla, with 603 units accounting for half of the province's sales; the Mercedes-Benz GLC was the only one in the top ten. Among the luxury brand models on the list, 574 units accounted for most of the province; Haval H6 is the second-highest-selling self-owned brand model in Wuhan. Judging from the proportion of sales in the province, sales in various regions are balanced and have little correlation with regional characteristics. Large, in addition, the performance of the Volkswagen Lavida is relatively normal.

As an important automobile industry town in Hubei, Xiangyang City sold 8,196 cars in January, ranking second in the province. Although there is a big gap with Wuhan City, it still has great advantages compared with other prefecture-level cities. Most ordinary prefecture-level cities have a large economic gap compared with provincial capital cities, so there will be obvious differences in consumption levels. Among the top ten sales models in Xiangyang City, independent brands account for 6 seats, joint venture brands account for 4 seats, and luxury brands have no models on the list.

Dongfeng models still account for a large proportion of car sales in Xiangyang City, but overall the concentration is not as high as in Wuhan. The top-ranked Dongfeng Fengshen AX7 sold 286 units, and the same model Dongfeng Fengshen Yixuan sold 126 units in Xiangyang. As the national car sales champion in January, Nissan Sylphy also had 222 units in Xiangyang, ranking third. The sales of Dongfeng series models are enough to prove that local people recognize Dongfeng manufacturing.

Although the car purchase budget is slightly lower than that in provincial capital cities, this also verifies consumers' recognition of independent brands. It also shows the obsession with SUV models among ordinary income groups, who account for the largest proportion in the country. In addition to Dongfeng models, four independent best-selling SUVs, Haval H6, Geely Boyue, Changan CS75, and Haval F7, are in the top ten, and they indeed have a good market reputation. In terms of other joint venture models, the Volkswagen Lavida and Sagitar still maintain good market performance. As the entry threshold for Korean cars has been lowered, the Hyundai ix35 has also entered the list.

Generally speaking, in addition to the provincial capital city, each province usually has a strong prefecture-level city that forms a "dual core" with the provincial capital city to radiate the development of surrounding areas, such as Hangzhou and Ningbo, Shenyang and Dalian, Jinan and Qingdao, etc. For Hubei, Wuhan and Xiangyang play such a role, while the remaining prefecture-level cities have been distanced in terms of economic level, which can be reflected in car sales.

Yichang City, an important town in western Hubei, sold 6,328 cars in January, ranking third in Hubei Province, not far behind Xiangyang City. Among the top ten sales models in January, four were owned by independent brands and the remaining six were joint venture brands, all of which were ordinary household models. However, from the ten models on the list, we can see that Dongfeng models have no local effect in Yichang, which is a bit difficult to understand. Basically, there is a 50-50 split between joint venture models and independent models.

Haval H6 is the best-selling model in Yichang, and Haval M6, which focuses on cost-effectiveness, also appears in the third position on the list. This also shows that cost-effectiveness is one of the most important points that ordinary consumers care about when buying a car. .

Two independent SUVs, Geely Boyue and Trumpchi GS4, which combine quality and cost-effectiveness, are also on the list.

In addition, in addition to the advantages of Dongfeng models in local operations, traditional strong joint venture models such as Volkswagen Lavida, Buick Hideo, and Toyota Corolla have also shown their due strength, competing with Dongfeng Nissan Sylphy, Qashqai, and Dongfeng The Honda CR-V model shows a trend of being on par in the auto market.

In January, Enshi Tujia and Miao Autonomous Prefecture sold 5,860 cars, ranking fourth in the province. It was several places higher than Huangshi City, a traditional industrial city. It is a bit surprising. Compared with recent years, The traffic environment has been greatly improved and the economy has developed rapidly. In Enshi Prefecture, on the edge of Hubei Province, far away from the provincial capital Wuhan, the advantages of Dongfeng series models in local operation have also been eliminated. In addition, the emergence of functional MPVs on the list has also appeared from the side. Reflecting the level of economic development in Enshi Prefecture, tourism and agriculture dominate the region's economy.

Among the top ten car sales in Enshi Prefecture, joint venture brands occupy six seats, and four models of independent brands are on the list. Let’s first look at the joint venture models on the list. Buick Eternal, Volkswagen Lavida, and Nissan Sylphy are still the first choice for local people to buy cars. Nissan X-Trail also shows a strong side as a family SUV. With the price of Korean cars falling, Kia Smart Sport Korean cars represented by Hyundai ix35 are both practical and cost-effective, and have been recognized by more and more ordinary people.

If you want to have richer configurations and experience, self-owned brand SUVs represented by Geely Boyue and Changan CS75 are still the first choice for consumers. Among the top ten sales in Enshi Prefecture, Fengguang 580 Two functional MPVs, Wuling Hongguang S and Wuling Hongguang S, are on the list, and Wuling Hongguang S’s sales in Enshi Prefecture are second only to Wuhan. The inclusion of these two models on the list reflects the local economic development on the one hand, and the actual demand under the special industrial structure on the other.

Jingzhou City, located in the hinterland of Jianghan Plain, sold 4,717 new cars in January, ranking fifth among cities in the province. Like most ordinary prefecture-level cities, there are no luxury brands among the top ten sales models in Jingzhou City. Joint venture brands occupy seven seats. Only three independent brands, Haval H6, Geely Boyue, and Trumpchi GS4, are on the list.

Judging from the 7 joint venture models on the list, there are as many as 6 Japanese models. With 117 units, the Volkswagen Lavida survives tenaciously in the cracks of the Jingzhou automobile market surrounded by Japanese cars; and Among the six Japanese models, except for the FAW Toyota Corolla, the other five models are all from Dongfeng Nissan and Dongfeng Honda. Although these models are very popular in the national automobile market and are traditional strong models, we have to lament the status of Dongfeng manufacturing and Japanese cars in the hearts of Jingzhou people.

Haval H6, Geely Boyue, and Trumpchi GS4 are three traditional strong models of independent brands, and they have repeatedly appeared on the list in many cities in Hubei Province, which is enough to illustrate the independent car brands represented by these models. It has established a solid reputation among the people.

Written at the end

The COVID-19 epidemic has had a great impact on the automobile market. Of course, the year-on-year sales decline is more related to the advance of the Lunar New Year to January, which is the real test. Still behind. The above introduces the sales of the top five cities and autonomous prefectures in Hubei Province in January. Due to limited space, the remaining cities and regions with relatively small sales bases will not be introduced one by one. The car market sales in the above five regions have been Reflects the situation in most other regions.

For provincial capitals and most strong prefecture-level cities, the brand effect is still prominent, with luxury brands and ordinary joint venture brands still accounting for the largest proportion of the market; for ordinary cities, independent brands There is still a 50-50 split with joint venture brands, and brands and configurations cannot have both. In areas with relatively poor economic levels, cost-effectiveness is still the primary factor to consider when purchasing a car. In addition, local brands still have the ability to influence the local market structure. "Made by Dongfeng" has a high degree of recognition in Wuhan and surrounding areas.

As the epidemic has gradually been brought under control, many car companies have begun to resume production. The car market in February has been a foregone conclusion, and other regions outside Hubei have gradually relaxed. For Dongfeng series, resumption of work is still a matter of course. The obstacles are long and difficult. How to prevent the market from being divided needs to be tortured?

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.