Study on Tourism Development of Meixi Reservoir

17.4. 1 general situation of Messi Reservoir

Meixi Reservoir is located in Shangguantang in the northwest of Meizhou City, which is the upper reaches of Chengjiang, a tributary of Meijiang River (Figure 17.3). The reservoir was started in June 1964 and completed in June 10 and April 1967. It is a comprehensive reservoir integrating flood control, irrigation, power generation, "three highs" agriculture, aquaculture and tourism. The rainwater harvesting area of the reservoir is 350km2, the total storage capacity is 5. 1× 107m3, the normal storage capacity is 3.5× 107m3, and the corresponding water surface area is 5km2. The dam is a homogeneous earth dam with an elevation of 170.8m, a height of 267.9m and a crest length of 107m3.

Power generation and flood discharge water directly flows into Meizhou City and joins Meijiang River through Chengjiang River. The reservoir is responsible for the life and property safety of hundreds of thousands of people along the 205 and 206 national highways and Meizhou City, and the irrigation of 240hm2 farmland. Meixi Reservoir is a famous tourist area in Meizhou, ranking second only to Jiaoling Changtan Reservoir, Xingning Heshui Reservoir and Wuhua Tang Yi Reservoir.

Photo 17.3 Scenery of Messi Reservoir

Messi Reservoir is only 25 kilometers away from Meizhou City and 30 minutes by car. It is located at the intersection of Pingyuan County and Meixian County (Messi Town, Daping Town and Nankou Town). The reservoir area has a subtropical monsoon climate, with an average annual temperature of 265,438 0.2℃. The climate is pleasant and the ecological environment is well protected. This is a fascinating landscape world with beautiful scenery and excellent water quality. In addition to the wide and beautiful water surface and the fascinating natural landscape of Iron Fan Pass, there are many cultural landscapes in the reservoir area, such as the broken pagoda in the lake built in the Qing Dynasty, the word "Yin Gao" written by the magistrate Wang in Jiaying, Purdue Temple, a Buddhist resort, the ancestral grave of Hong Xiuquan, the leader of the Taiping Heavenly Kingdom, the newly-built Guinness Golden Pomelo and Guanyin Pagoda. Natural landscapes such as clear springs, waterfalls, green mountains and green waters complement each other with places of interest, forming a beautiful picture. The simple Hakka folk culture, rich local products and unique dietary customs in the reservoir area provide a good foundation for the development of tourism in Messi Reservoir.

17.4.2 Present situation of tourism development of Messi Reservoir

With its natural green ecological environment, after years of careful development, Messi Reservoir has become a good place for leisure, entertainment, health and vacation in Meizhou and even in eastern Guangdong. Since 1997, the reservoir area has raised more than 80 million yuan for tourism development and infrastructure construction in the reservoir area, strengthened mountain greening near the reservoir, improved the construction of tourism facilities and developed traditional cultural landscapes. In the development process, Messi Reservoir Management Bureau pays attention to giving full play to its resource advantages, and under the premise of vigorously strengthening infrastructure such as roads and market towns, it focuses on building water parks, Guanyin Pagoda, Wan Li Lake, Dong Tian Park (including Pudu Temple, Tiemenmen and Yin Gao Dong Tian) and other scenic spots (Figure 17.4).

Figure 17.4 Present situation of tourism development of Messi Reservoir

(Chen Nanjiang et al., revised in 2006)

Water Park-The existing artificial lake covers an area of nearly 10,000 mu, with clear water quality, surrounded by mountains and numerous islands in the center of the lake. Wenchang Pavilion, a historic site in the lake, is a characteristic building in the Qing Dynasty, which is fascinating. There are many open-top boats, luxury wing boats and airships shuttling back and forth for tourists to wander in the blue waves.

Guanyin Pagoda-There is a Guanyin Pagoda on the west bank of the reservoir, which was completed in May 2005. The tower is 42 meters high and the building is 9 stories high. Its scale is rare in Guangdong. There are many Buddha statues enshrined in the tower, many of which are precious cultural relics, including the bronze statue of Guanyin in Yuan Dynasty donated by Mr. Cheng, a national first-class writer. Every night, the neon lights installed in the tower give off bright light, which can be seen from miles away. It is very spectacular.

Wan Li Lake-the scenic spot covers an area of 1.33hm2, with mountains and waters and ancient banyan pavilions. At present, more than 30,000 koi fish are cultivated and watched. After domestication, all koi fish seems to be human. As soon as the tourists arrive, they float on the water to meet them. The pool is full of red, like the reflection of Mingxia in the water.

Dong Tian Park-consists of 30hm2 ~ 2 contiguous primary secondary forests, with deep streams, iron fans closing doors, high hidden caves and other strange rocks and famous scenery all over it. A clear spring waterfall runs down from the cliff stone more than 10 meters high and dances like a jade belt. Gu Teng's giant vines, ancient and famous trees and many rare plants in the forest are lush, which makes people feel like they are in a paradise.

Diaoyutai-200 fishing spots, full of tourists, about 35 friends fishing in the lake, wonderful.

In addition, the administrative authorities have made great efforts to dismantle and transform street shops, built more than 65,438+000 villa-style commercial and residential buildings, and built hotels and restaurants. At present, there are more than 10 restaurants. Yachts and airships are invested and purchased by Meiyan Group, providing services such as food, accommodation and water entertainment for tourists. In 2005, Messi Reservoir Management Bureau stepped up the publicity of tourism development, conducted multi-channel and multi-angle special publicity on Meizhou TV Station, Meizhou Daily and Internet, invited Meizhou Photographers Association to the reservoir for a photography competition, and printed a special publicity album. At present, the three major features of tourism in the reservoir area (hot spring bath, clear spring bath and forest bath) and four famous products (sweet Shatian pomelo, Mei Jian Yinhao tea, crispy and delicious chestnut and delicious bighead carp head) have attracted many tourists, and Messi Reservoir provides the data of more than 30,000 tourists in 2005.

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17.4.3 Problems and Countermeasures in the Tourism Development of Messi Reservoir

With rich tourism resources and good ecological environment, the tourism of Messi Reservoir has achieved certain economic and social benefits, but it has also encountered a series of problems in the process of developing and utilizing tourism resources. For example, the evaluation of scenic resources and tourism planning are lagging behind, which makes the tourism infrastructure incomplete, few projects, low level and grade, monotonous content and lack of stamina for tourism development; Built hotels, swimming pools and other facilities cannot operate normally due to lack of security; The development and utilization of water body is single, lacking participatory, surprising and competitive projects, and there is no all-round three-dimensional development from underwater, surface and air, which makes it difficult to attract repeat customers; The connotation of Hakka culture has not been fully explored, and the characteristics of "water conservancy tourism" have not been fully displayed. So, how to develop Messi Reservoir in underdeveloped areas?

(1) Pay attention to planning and create a unique tourism style. First, we should integrate resources. The three scenic spots of Messi Reservoir, "Sunset at the Broken Tower, Purdue Temple and Iron Fan Closed", all have deep historical origins. We should pay attention to explore their cultural connotations, stimulate people's thirst for knowledge and curiosity, and attract tourists to find out. At the same time, strengthen the development of folk customs in the surrounding areas of the reservoir area, form a strong characteristic cultural atmosphere, and let tourists increase their knowledge and cultivate their temperament during the tour. Secondly, give full play to the brand advantages of water conservancy tourism and do a good job in "water" articles. Drawing lessons from the tourism development experience of other water conservancy scenic spots, in addition to carrying out surface activities, a reservoir museum can be built to display the achievements of Meizhou's water conservancy construction and the scientific knowledge about reservoirs, so as to build Messi Reservoir into a base for scientific investigation and patriotic education.

(2) Improve the facilities and improve the tourist taste of the scenic spot. As far as the current situation is concerned, the tourist facilities in the whole scenic spot are still relatively backward, especially the road system, which makes it difficult to attract tourists to stay. From the location, Messi Reservoir is only 25 kilometers away from Meizhou City, which is obviously superior to Tang Yi Reservoir, Changtan Reservoir and Heshui Reservoir. First, we should solve the problem of identity identification when entering the reservoir area as soon as possible. Secondly, the road system in the scenic spot should also be carefully designed. For example, the roads in Dong Tian Park must be repaired as soon as possible, and instruction boards and necessary safety barriers should be provided; The hill opposite Lake Wan Li is a place worth developing. Tourist access roads should be designed as soon as possible, equipped with pavilions and pavilions, and some recreational facilities can be planned at the top of the mountain. Build and improve the tourist roads around the library connecting the villa area, and configure cultural attractions along the way; We can consider using the original Meilong small railway to develop sightseeing trains for tourists to enjoy the scenery along the reservoir and go directly to Dong Tian Park.

(3) Develop hot springs and build characteristic tourism brands. There is a natural sulfate hot spring at the distance of dam 1km. The water quality is clear and transparent, and the highest water temperature is above 70℃. It contains a variety of minerals that are beneficial to human health, such as sulfur, and has a certain curative effect on skin diseases, chronic motor organ diseases, hypertension, ulcers, neurosis and other diseases. Data provided by Massey Reservoir.

. As far as the current development status is concerned, first, the scale is too small, with only 10 toilet, simple equipment and need to be expanded, equipped with cafes, snacks, fitness and other places; Secondly, the existing men's and women's toilets are too small and close to expressway, which is neither elegant nor dangerous, and must be moved. In the long run, hot spring water can be introduced into hotels in the reservoir area to improve the utilization space of hot spring water resources. There are water amusements (including natural swimming pools) in the reservoir area in summer and hot springs in winter, which are just complementary, which is very beneficial to the tourism development of the scenic spot. In addition, it is still necessary to strengthen the exploration of hot spring resources around the reservoir area.

(4) Renew the concept and establish the consciousness of tourism economy. It is necessary to completely change the mindset formed under the current planned economy and establish a new way of thinking based on the development of productive forces under the market economy. First of all, it is necessary to plan scientifically and organize phased implementation. Once the plan is made and determined, it shall not be changed at will, and the overall style of the scenic spot should be respected in the construction to avoid the phenomenon of neither fish nor fowl. Secondly, we should actively carry out tourism publicity activities and promote tourism products in the reservoir area to create a good image of "tourist resort". Third, widely mobilize the surrounding people to participate in tourism development. Although tourism is a non-material production department, it has a strong linkage and driving function. It is necessary to promote the development of tertiary industry such as aquaculture, hotel service industry and catering industry through the development of water conservancy tourism in the reservoir area, improve the internal economic structure of the unit, and transform the economy of the reservoir area from mainly relying on water and electricity charges to an economic structure with comprehensive development of water, electricity, aquatic products and water conservancy tourism, so as to realize the sustained growth of the total economic output.