Analysis on the phenomenon of college students' special forces tourism

"Special Forces Tourism" is a tourism hot word that appeared on the Internet in 2023. It means that college students use weekends or holidays to visit as many scenic spots as possible in as little time as possible. It is a high-intensity tourism mode with tight time, many scenic spots and low cost.

The main theme of "commando-style tourism" is "extreme challenge" In order to save money, many people choose to spend the night in the train or station or even Haidilao, which not only saves time, but also saves a hotel fee. They visit more than a dozen scenic spots every day, walk tens of thousands of steps every day, and go back to class on Monday morning, which is very cost-effective.

Analysis of public opinion communication

"Special Forces Tourism" began to attract attention and discussion on the Internet at the end of March. Zhejiang Daily and Yang Guang. Com reported the tourism phenomenon, and the related public opinion reached its peak in April 10. According to the situation and public opinion monitoring system of Wechat business (learn more about the analysis of tourist hotspots), from 0: 00 on March/KOOC-0/4 to April/KOOC-0/4, 2023, the information content of "special forces tourism" was about/KOOC-0/70,000.

With the spread of "Special Forces Tourism", we can see the obvious change of platform traffic. The volume of video media platforms accounts for 59.9%, which is much higher than that of social media platforms that used to be the main public opinion field. In fact, this data also shows that in tourism marketing, the effect of planting grass may be better, because video is more expressive and impactful than a single picture and text by combining language, sound and video expression of real scenes.

Among all kinds of information about "special forces tourism", the original post accounts for 73%. Most netizens shared their special forces video "Travel Notes" under related topics, and some city tourism bureaus issued "24-hour tour route guide" and brand-name tourism "equipment" to plant grass, aiming to seize this wave of traffic, but who can get this bonus depends on their own soft (marketing) and hard (scenery and service).

In the news media, it mainly focuses on why the special forces tourism will explode, what impact it has on the tourism industry, and the possible risks it may bring.