Traditional Culture Encyclopedia - Travel guide - Why do you want to carry out urban tourism planning? What is the key direction of modern tourism promotion?

Why do you want to carry out urban tourism planning? What is the key direction of modern tourism promotion?

Because before determining a city brand, we must understand how the outside world views and evaluates the city, and we can't be wishful thinking. The investigation starts with the resource advantages, future development, citizens' intentions and the government's urban development plan in this area. Secondly, using professional institutions to conduct various forms of interviews and questionnaires with local audiences, including overseas audiences, to understand the evaluation of cities by the public, neighboring cities and the international community, and draw objective and scientific conclusions on this basis, so as to provide decision-making basis for the next stage of work. For example, the tourism image film of Shixianghu is planned, directed and executed by Nong Yu International.

Each city has its own unique planning information and industry. Therefore, it is necessary to embody its characteristics in urban planning.

Especially tourism, tourism without characteristics. Why do tourists come from Qian Shan?

Take Shixiang Lake as an example: Shixiang Lake, located on the outskirts of Chengdu, is named after Shi Xiang Temple, an ancient temple in the lake. The forest coverage rate of the scenic spot is over 90%, like a piece of jade embedded in the Chengdu Plain. The film is the first tourist attraction, the top ten brand planning agencies in China, and the chief planner and director of Nong Yu International; American supermodel Jimmy starred; Zhao Zhongxiang, the famous host, speaks passionately! Spring is coming in Europe! Because it is a tourist destination, it is mainly introduced: the ancient temple, 90% forest coverage and these two are the key points. It seems simple, but it highlights the focus and tendency of modern people's choice of gameplay.

Without planning and planning, tourism can not show the characteristics of the city, can not form a unique urban tourism industry chain, and does not conform to the overall development of the city.