Introduction to the tourism industry in Hunan (Yueyang)?

1. Introduction

Yueyang has a superior geographical location and rich tourism resources. With its unique innate conditions, Yueyang’s tourism industry was once booming. However, after the closure of the Three Gorges, the flow of tourists from the waterway was reduced. Due to the reduced impact, Yueyang's tourism industry has not developed better. This article will conduct a useful exploration of the development ideas of Yueyang's tourism industry. Yueyang is a famous cultural city with a long history. It is located in the northeast of Hunan Province. It is a diverse intersection of one river (Yangtze River), four rivers (Xiang, Zi, Yuan, and Li), and three provinces (Hunan, Hubei, and Jiangxi). It is connected to Wu in the north. Gorge, south to Xiaoxiang. Yueyang is not only connected by the Beijing-Zhuhai and Beijing-Guangzhou railways from south to north, but also has convenient waterway transportation. Yueyang is bordered by Wuhan to the north, Changsha to the south, Hunan's Greater Xiangxi tourist circle to the west, and the Yangtze River Delta tourist circle to the east. Its tourist location can be considered excellent, with natural resources and humanistic resources blending together. It is a collection of famous mountains, famous waters, and famous It is a tourist attraction integrating buildings, celebrities and famous texts.

II. SWOT analysis of Yueyang tourism industry

(1) Advantages

1. Occupying a superior location is conducive to the development of tourism. Yueyang is located in the northeast of Hunan Province. It is known as the "Gateway to Northern Hunan". It borders the Yangtze River in the north and straddles the four waters of Dongting. Some people vividly simplify Yueyang's geographical location into a "q": the vertical character of "q" refers to the economic center of Hunan Province. In the developed area "Chenzhou-Hengyang-Changzhutan-Yueyang" economic corridor, the semi-arc shape of q represents the area around Dongting Lake, and Yueyang is the vertex where the vertical line and the half-arc intersection meet; in terms of transportation, the Beijing-Guangdong Artery passes through Yueyang, It has brought a large amount of economic flow and passenger flow to Yueyang; in terms of tourism regional layout, there is the Changsha-Zhutan Economic Zone in the south, which is currently undergoing vigorous development, to the west there is Hunan's strong tourist area - the Greater Xiangxi Tourist Area, and to the north there is Economic hub Wuhan, on a larger scale, Yueyang can even integrate into greater economic and tourism cooperation. To the east, it can integrate into the Yangtze River Delta Economic Circle, and to the south, it can cooperate closely with the Pan-Pearl River Delta region.

2. Tourism resources are rich and diverse. First of all, Yueyang has a long history and rich culture. It has the Yueyang Tower, one of the three famous towers in Jiangnan, which is as famous as Wuchang Yellow Crane Tower and Nanchang Tengwang Pavilion. In addition, there is Junshan, known as the "Love Island", which is home to the Tomb of the Second Concubine, Liu Yi Well, Feilai Bell and other places of interest. In Yueyang City, there are also Xiao Qiao's Tomb, Lu Su's Tomb, Confucian Temple, etc. In terms of natural resources, there are the vast Dongting Lake, Nanhu Scenic Area, Dayun Mountain, Wujianshan, etc. The rich and multi-level tourism resources provide tourists who come to Yueyang with a lot of choice, which can meet the needs of different market segments.

3. Rich tourism products to meet tourists’ shopping needs. Yueyang has many high-quality and distinctive tourism products. Yueyang Junshan Silver Needle, one of the top ten famous teas in China, is famous for its three rises and three falls. In ancient times, Tan Yuanchun even wrote a poem to praise it, which shows its great reputation; and the Yuezhou Fan, which has a history of hundreds of years, is closely related to Suzhou Fan and Hangzhou Fan. They share a high reputation and become the three sisters among craft fans.

Yueyang, known as the Land of Fish and Rice, has a unique fish-eating culture