What are the online marketing strategies and means of tourism e-commerce?

Now travel companies should do network marketing, and the home page should have its own website. The website is a window for users to see, and it is best to design it as a marketing website. What attractions does your travel company have clearly stated on the website? What is the tourist route and the consumption of tourism.

Second, use third-party platforms.

Qunar. com and other travel platforms. Com and Ctrip. Com has many users, so you can cooperate with them to promote your travel company. In addition, there are many third-party platforms that publish information and expose it to your potential customers.

Thirdly, SEM popularization.

Using the paid promotion method of search engine to promote, customers can see paid advertisements by searching their own needs, so as to see the information of marketing websites and accurately realize drainage.

Fourth, SEO optimization.

Travel companies can use Baidu and other search engine platforms to rank your travel company's website on the first page of Baidu through SEO optimization. Customers can find your company by searching for a scenic spot, and customers are very accurate.

Verb (abbreviation of verb) from the media platform.

At present, there are many self-media platforms, and travel companies can arrange one person to operate them. These self-media platforms provide customers with some tourism knowledge, build trust and attract potential customers to consult.

Sixth, forum posting and promotion.

According to the characteristics of each forum, publishing relevant tourism information, such as photography forum, is also an aspect for tourism companies to do a good job in online marketing.

The above is the introduction of online marketing methods in tourism industry.