The release of domestic tourism data in the Spring Festival of 2022

The release of domestic tourism data in the Spring Festival of 2022

According to the data from the data center of the Ministry of Culture and Tourism, during the Spring Festival holiday in 2022, the number of domestic tourists nationwide was 25 1 10,000, down 2% year-on-year. Domestic tourism data for the Spring Festival in 2022 was released.

On June 8, 2022, the domestic tourism data was released, and the joint prevention and control mechanism of the State Council held a press conference to introduce the epidemic prevention and control during and after the Spring Festival. At the meeting, Yu introduced that the Ministry of Culture and Tourism coordinated epidemic prevention and control and economic and social development, and made every effort to do a good job in the Spring Festival holiday culture and tourism holiday market. A number of high-quality cultural and artistic activities have been carefully planned and organized in various places. Cultural centers, libraries and museums have carried out a variety of intangible cultural heritage, folk customs and other cultural activities online and offline, which has provided convenience for people to enjoy cultural life nearby.

During the Spring Festival holiday this year, the number of domestic tourists and tourism income decreased slightly compared with 202 1, and there was still a big gap compared with before the epidemic, and they recovered to 73.9% and 56.3% of 20 19 respectively according to comparable caliber. According to the data from the data center of the Ministry of Culture and Tourism, the number of domestic tourists nationwide was 25,654.38 billion, down 2.0% year-on-year. Domestic tourism revenue was 289,654.38+0.98 billion yuan, down 3.9% year-on-year.

Yu said that there were no serious accidents in the national cultural and tourism system, and the holiday market was generally safe, stable and orderly. Traditional folk culture is organically integrated into the Spring Festival activities, and the cultural atmosphere for welcoming the Spring Festival is strong. Various places are decorated with lanterns and colorful decorations, and ancient villages and towns are dotted among them. New Year pictures, Spring Festival couplets, window grilles, temple fairs, dragon and lion dances create a strong "flavor of the year", and activities such as non-legacy experience and folk greetings are deeply loved by tourists. People from all over the country widely participated in the "Video Live Hometown Year" and the national "Country Night" demonstration activities, enjoyed wonderful cultural feasts at home and online, and shared a strong hometown flavor. Sanxingdui restored cultural relics met the national audience through the Spring Festival Evening, which set off a museum tourism boom, and the "Museum New Year" gradually matured and formed a brand.

At the same time, the mode of "Zhou Bianyou+Deep Tour" is prominent, and the trend of short-distance tourism quality and personalization is prominent. During the Spring Festival holiday, the proportion of intra-provincial and inter-provincial tours was 78.3% and 2 1.7% respectively. Short-distance leisure activities such as go on road trip, parent-child tours, theme park tours, and ice and snow tours have obviously increased, and finding the "flavor of the year" in the local area has become the choice of more and more people for the New Year. Short-distance leisure activities are upgraded, and quality and personalized products are more suitable for the needs of Spring Festival travel rush. Single-family homestays are popular, and "including a small courtyard for the New Year" has become a fashion.

The rising popularity of ice and snow tourism has become a new highlight of Spring Festival holiday tourism. Driven by the continuous enthusiasm for the Winter Olympics, ice and snow tours, which focus on ice and snow projects, are more popular during the Spring Festival holiday in the Year of the Tiger. Beijing, Liaoning, Jilin, Zhejiang, Sichuan, Xinjiang and other places released 14 excellent sports tourism routes with the theme of ice and snow during the Spring Festival holiday, which brought hot peripheral skiing, hot springs, intangible cultural heritage, research, food, hotels and other formats.

In addition, digital technology has enriched new culture and tourism experience, and online activities are colorful. Cultural and tourism departments at all levels have carried out a variety of online cultural service activities such as cloud exhibition, cloud Spring Festival Evening, cloud lecture and cloud performing arts. On the first day of New Year's Day, the "Literary China 2022 Spring Festival Special Program" was broadcast live simultaneously through the new media accounts of the Ministry of Culture and Tourism and various new media platforms, playing an impassioned and magnificent theme, which attracted enthusiastic attention from netizens. The number of live broadcasts that night exceeded 65.438+million, and the number of topics on the whole network exceeded 250 million. Online performances such as Peking Opera "Dragon and Phoenix Becoming Auspicious" are also well received. All localities have strengthened the application of smart tourism technology, which is convenient for tourists to obtain information such as reservation, current limit, epidemic prevention and control in one stop, and use big data to guide tourists to travel at wrong peaks, so as to realize scientific control and smart current limit.

2022 Spring Festival domestic tourism data released 2 Spring Festival domestic tourism data released, the annual performance of six listed companies increased rapidly.

Shenwan Tourist Attractions Index rose by 5.34%.

On February 8th, Shenwan Tourist Attractions Index rose by 5.34%, ranking third in the industry concept increase list. Among the constituent stocks, Jiuhua Tourism, Qujiang Lv Wen, Lingnan Holdings and *ST Haichuang all had daily limit, while Zhangjiajie, Guilin Tourism and Tibet Tourism were once closed, and their closing prices all rose by more than 6%. Benefiting from the boost of the Spring Festival holiday to the prosperity of tourism and scenic spots, the index closed for three consecutive days, with a cumulative increase of 1 1.8 1%.

According to the statistics of Securities Times and Datanewspaper, the overall valuation level of tourism and scenic spot industry on February 8 was 65.39 times. Among the constituent stocks, the latest rolling P/E ratios of Jiuhua Tourism, Yunnan Tourism, Emei Mountain A, Tianmu Lake and Sante Cableway are all lower than this value. Jiuhua Tourism has the lowest rolling P/E ratio, which is 3 1.2 times.

During the Spring Festival holiday, the number of domestic tourists was 256,543.8 billion, and Zhou Bianyou and ice and snow tourism won high popularity.

According to the data from the data center of the Ministry of Culture and Tourism, during the Spring Festival holiday in 2022, the number of domestic tourists was 2,565.438 billion, down 2% year-on-year, and it recovered to 73.9% and 438+09 during the Spring Festival holiday in 2065. Domestic tourism revenue was 289 1.98 billion yuan, down 3.9% year-on-year, and recovered to 56.3% during the Spring Festival holiday of 20 19. Cinda Securities said that this year's Spring Festival tourism is not as good as the same period of last year, mainly due to the spot-like outbreak of the epidemic before the holiday, and some areas have strengthened control.

Zhou Bianyou ice and snow tour set off a craze. The data shows that the proportion of intra-provincial and inter-provincial tours during the Spring Festival holiday is 78.3% and 2 1.7% respectively, and Zhou Bianyou leads the tourism market; Driven by the enthusiasm of ice and snow sports, ice and snow tourism, which mainly focuses on ice and snow projects, has become the new favorite of holiday tourism. Tongcheng data shows that the order volume of national ice and snow scenic spots increased by 68% compared with the same period of last year's Spring Festival.

Among the inter-provincial destinations, Hainan still performed well, and the average hotel occupancy rate in the province increased by 15-25 percentage points year-on-year. During the period of 65438+1October 30th to February 5th, the total sales of duty-free shops in outlying islands in the province was19.83 million yuan, up by 144% year-on-year, and still achieved a high growth on the relatively high base of 202 1.

In terms of travel, according to the forecast of the Ministry of Transport, during the Spring Festival holiday, the national railways, highways, waterways and civil aviation sent 65.438+0.3 billion passengers, an increase of 365.438+0.7% compared with 2026.5438+0 and a decrease of 69.2% compared with 2065.438+09.

2022 Spring Festival domestic tourism data release 3 The first long holiday in 2022 is coming to an end, and the Spring Festival holiday tourism market has also ushered in a good start. On February 6th, the data from the data center of the Ministry of Culture and Tourism showed that during the seven days of the Spring Festival holiday in 2022, the number of domestic tourists was 25,654.38 billion, down 2.0% year-on-year, and recovered to 73.9% of the same period of the Spring Festival holiday in 20 19. At the same time, various OTAs have also exposed their own answers to the Spring Festival holiday tourism market. According to OTA data, over 80% of tourists choose to visit local attractions during the Spring Festival holiday. Tickets for scenic spots in this province account for 82%, and the trend of local tours and short-distance tours is obvious. At the same time, with the successful opening of the Beijing Winter Olympics, ice and snow tourism consumption has also become a hot spot in the tourism market during the Spring Festival.

Domestic tourism is 25 1 10,000 person-times.

In the past Spring Festival holiday of the Year of the Tiger, the tourism market is gradually recovering.

On February 6th, according to the data of the data center of the Ministry of Culture and Tourism, the domestic tourism revenue during the 7-day Spring Festival holiday in 2022 was 28,965,438+98 million yuan, down 3.9% year-on-year, and recovered to 56.3% in the same period of the 20 19 Spring Festival holiday.

The Ministry of Culture and Tourism also said that during the Spring Festival holiday, visiting relatives and friends, urban leisure, rural holiday and ice and snow leisure have become the mainstream of the market, while go on road trip, family outing, small group customization and "learning+non-legacy" have become the mainstream modes of holiday tourism, and tourists going to the suburbs to "pack a small courtyard for the New Year" and stay in homestays have become the new favorites of the holiday.

Specific to the Beijing market, the travel enthusiasm of Beijing citizens during the Spring Festival has not diminished. According to the data released by Beijing Municipal Bureau of Culture and Tourism, from June 65438+1 October 3 1 to February 6, 47 tourist attractions (districts) monitored by the whole city received a total of 7.583 million tourists (excluding Universal Studios), a decrease of 2.5% compared with 20261. Operating income was 582 million yuan (excluding Universal Studios), which was 5% lower than that of 202 1, 8.5 times higher than that of 2020, and 0.8 times higher than that of 20 19.

In addition, many OTAs also handed in their transcripts during the Spring Festival. Judging from the Spring Festival data released by OTA such as Ctrip, Tongcheng Tourism, Tuniu and Mama Donkey, tourists' enthusiasm for the Spring Festival holiday has not diminished this year. Among them, according to the "2022 Year of the Tiger Spring Festival Tourism Summary Report" released by Mama Travel Network, during the Spring Festival holiday, the peak of tourists' travel lasts from February 2 (the second day) to February 4 (the fourth day). Among tourists, "post-80 s and post-90 s" are still the most active, accounting for over 60%; Family customers become the main force.

Undoubtedly, tourists' demand for tourism consumption is still strong, and the national tourism market is also recovering steadily.

The trend of local tourism and Zhou Bianyou is obvious.

Although the Spring Festival holiday lasts for 7 days, due to the change of epidemic situation, the tourism market is still dominated by local tours and short-distance tours. According to the data of the Ministry of Culture and Tourism, during the Spring Festival holiday in 2022, the proportion of intra-provincial and inter-provincial tours was 78.3% and 2 1.7% respectively.

According to the tourism data of Tuniu Travel Network, during the Spring Festival holiday, nearly 60% of tourists have changed their travel distance to local tour and Zhou Bianyou tour. Even if you don't travel far, you should have a full sense of New Year ceremony at your doorstep. At the same time, young people are still the main force of local tourism and Zhou Bianyou. In the order data of Tuniu Spring Festival tourism users, tourists aged 26-45 accounted for more than 75%.

During the Spring Festival, the accommodation market showed a steady and rising trend under the intersection of the two major demands: the on-site Spring Festival and the returning Spring Festival. Ctrip's 2022 Spring Festival tourism summary report shows that as of February 5, the hotel search popularity continued to rise during the Spring Festival, with a year-on-year increase of 8 1%. The trend of local tourism is obvious, with local hotel orders accounting for about 60%.

Similarly, the data of one-way travel also shows that in terms of hotel reservations, the reverse flow of visiting relatives during the Spring Festival this year superimposed local tourism demand, and the proportion of local hotel reservations was as high as 46%. Family hotel has become a new choice for urban residents to receive family members visiting relatives in the opposite direction and enjoy the New Year atmosphere.

In addition, the theme park is still a good place for families to "walk their babies" during the Spring Festival. Where to go data shows that Beijing Universal Resort, Shanghai Disneyland, Shanghai Haichang Ocean Park, Guangzhou Chimelong and beijing happy valley rank in the top five in terms of ticket volume; Tickets for Sunac Ocean World in Kunming, Yunnan, and Fangte Oriental Myth in Mianyang, Sichuan all increased by more than 50% compared with last year's Spring Festival.

Boutique B&B "One hospital is hard to find"

Although local tours and Zhou Bianyou have become the mainstream of the tourism market during the Spring Festival, homestays are more popular with everyone.

Tujia data shows that during the Spring Festival, the transaction volume of homestay orders for renting small courtyards or villas nationwide still increased by 50% compared with 20021Spring Festival. Buying a small courtyard with the whole family to feel the local flavor has become the hottest phenomenon in all parts of the country this Spring Festival. Among them, some boutique homestays around Shanghai and Beijing were booked out one month in advance, and there was a phenomenon of "one hospital is hard to find" during the Spring Festival this year.

Driven by the phenomenon of renting small courtyards or villas for the New Year, the national homestay industry has also shown an upward trend compared with last year. Tujia data also shows that during the period from New Year's Eve to the fifth day of the first month, both the transaction volume, the overnight stay volume and the hotel unit price showed an overall upward trend compared with the Spring Festival of 202 1. Bookings increased by more than 20% year-on-year, and transaction volume increased by nearly 40% year-on-year, achieving a rise in volume and price.

Beijing business today reporter today also learned that during the Spring Festival in 2022 (from the first day to the fifth day), the hotel brand Zhu Hua of Lv Yue Group was booked very hot, and 2 10 stores were full. Compared with 20021,the occupancy rate of Zhu Hua b&b increased by 5% during the spring festival in 2022; ADR surpassed 600 yuan, which was significantly higher than 202 1, and 20 19 basically recovered to the same level; RevPAR increased by more than 50% year-on-year. Therefore, due to the change of epidemic situation, many consumers' travel demand has shifted from long-distance travel to Zhou Bianyou, making homestays more popular.

In addition, Ctrip Holiday Farm built by Ctrip Group also attracted many tourists during the Spring Festival. According to the data, as of February 5th, the average daily order volume of series products of Ctrip Holiday Farm increased by 10% compared with last month, and the popularity of Anhui Jinzhai Dawan Store and Ctrip Holiday Farm (Henan Jiyuan Xiaoyou Dong Tian United Store) continued to rise.

Ice and snow activities have become a hot spot of consumption.

With the success of the Beijing Winter Olympics, mass ice and snow tourism is also heating up.

Various ice and snow activities have become a popular choice for consumption during the Spring Festival this year. Flying pig data shows that the order volume of ice and snow tourism related commodities in the Spring Festival of the Year of the Tiger has increased by over 30% compared with last year's Spring Festival. At the same time, the booking volume of ice and snow tourism in the Spring Festival after 00 increased by over 80% year-on-year, far exceeding other age groups. Whether you go skiing in ski resorts or enjoy ice lanterns and ice sculptures, ice and snow tourism is producing more and more theme games.

On the other hand, Tongcheng Tourism Big Data shows that during the Spring Festival this year, the order volume of national ice and snow scenic spots increased by 68% compared with the same period of last year. Among them, compared with ice and snow sightseeing spots, outdoor skating rinks, ski resorts, ice and snow theme parks and other scenic spots and venues that can really experience ice and snow sports are more concerned by tourists. Skiing has also become one of the five hottest spots in the Spring Festival this year.

Judging from the Beijing market, the ice and snow movement is also "deeply rooted in people's hearts". According to the Beijing Park Management Center, during the Spring Festival this year, the ice and snow activities in the park are particularly popular. * * * Received tourists158,700 person-times, including 70,300 person-times of skating rink and 88,400 person-times of skating rink. At the same time, hornet's nest big data shows that Beijing, the "Double Olympic City", ranks first in the popular cities during the Spring Festival holiday, and the average search popularity of the Beijing Winter Olympics is higher than 2 15%, and the search popularity of the Winter Olympics mascot "Ice Shield" is even higher than 300%.

Wang Xingbin, a senior tourism expert, said that the basic feature of this year's Spring Festival tourism market is mainly local tours and outings. Due to the change of epidemic situation, the proportion of inter-provincial travel will be relatively small. At the same time, driven by the Beijing Winter Olympics, ski resorts in the suburbs of Beijing and ice rinks in the city have also become the first choice for tourists to travel.

"The warmer weather is more suitable for people to travel, and city tours and outings are also expected to become the mainstream of the Beijing tourism market during the Qingming holiday. From a national perspective, in the case of near-outing, long-distance tourism may increase to a certain extent, so all localities should further prepare for Qingming holiday tourism under the background of normalization of epidemic prevention and control, so as to make this year's spring tour market have a good start. " Wang Xingbin also said that.