Tourism marketing planning, tourism product advertising planning

1. Tourism product advertising planning

Shanxi merchants and people, Shanxi Jinmei, Pingyao ancient city.

Pingyao ancient city is located in the middle of Shaanxi Province. It was built in Zhou Xuanwang period and expanded in the third year of Hongwu in Ming Dynasty (1370). It has a history of more than 2700 years. Up to now, it still retains the basic features of the county town in Ming and Qing Dynasties, and it is the most intact ancient city in the Han area of China.

Pingyao is considered as one of the most famous tourist attractions in the world. These four best-preserved ancient cities are also one of the only two ancient cities in China that have successfully declared the world cultural heritage with the whole ancient city.

According to the World Heritage Center, Pingyao Ancient City is an outstanding example of the ancient city of China in the Ming and Qing Dynasties, and Pingyao Ancient City has preserved all its features. In addition, in the development of China, it shows people a complete picture of extraordinary cultural, social, economic and religious development.

2. Tourism product publicity planning

It seems that the subject should be the person in charge or operator of a tourist attraction, right? There are many ways to promote tourism, but there is no doubt that the effect is still linked to the previous money. Of course, a good planning scheme can make you really spend money on the cutting edge, so as to achieve twice the result with half the effort. The following are some suggestions on the topic based on my experience, for reference only.

First of all, publicity and promotion costs money, and tourism is still a very expensive project. A tourism project is difficult to really develop without huge financial support in the early stage. However, a small matter, like a stone thrown into the sea, can't afford to turn over many big waves. What is the sea water after spraying? Therefore, in the process of operation, the main body must take control of funds as the primary consideration. Why put money in the first place? Because I have seen too many half-dead scenic spots, what I can't do is what I can't do. I am reluctant to spend money. Of course, saving money should be considered, but no one can really make horses run fast and return the grass to them.

All right, cut the crap and get down to business. But a complete planning scheme needs a long-term planning of a team. From this point of view, it is still far from clear, and only some suggestions can be made for reference.

1. Create your own core attraction. This scenic spot can be a story or a unique scenery. However, because the current scenic spots like to imitate, the unique landscape is easy to be copied. For example, in recent years, a glass bridge in a popular scenic spot was imitated and built by hundreds of scenic spots immediately after it became famous, even shine on you was better than Blue. Therefore, I personally suggest that it is best to build your own core attractions of local culture. After all, this need not be imitated.

2. Determine the profit model. At present, there are many profit models in scenic spots. I won't talk about other profit models, but I personally think there is only one king, which is quite consistent with the concept of Internet operation model. Let me give you an example, West Lake. The West Lake is free, but through the free drainage of people from the West Lake, it has brought profits that are dozens of times the cost of tickets to local businesses, restaurants, accommodation and other industries. This is the concept of tourism ecological circle, which attracts a large number of people to consume with a core, thus realizing the continuous growth of people flow for decades.

3. The above is a summary, and it takes time to settle down. The following are the specific operations of some relatively low-cost promotion methods. Short videos are very popular at present. If you can, you can set up a short video team to create distinctive short video content and promote it on short video platforms such as Tik Tok. Of course, if the funds are sufficient, you can also invite tourists and online celebrities to experience it and promote it with goods. Don't underestimate this model. But what needs to be reminded is that it is easy to start a business and difficult to keep it. Even if the scenic spot is alive, whether it can continue to develop is another matter.

4. For specialty products, today's e-commerce websites in the United States are developed, and now e-commerce projects combined with self-media platforms are being grafted, such as selling short videos while watching, the window function of Tik Tok headlines and so on. If these can perfectly match the content of the short video, I don't think it is difficult to bring the goods. If the topic is difficult, please give me some money and I will help you plan it.

Haha, the above is a joke. In short, tourism promotion can be achieved overnight. Its success mainly depends on whether the planning team is strong and whether the execution is in place. But I personally think that short video is definitely a perfect publicity channel for the tourism industry, and the subject can make efforts on short video.

3. How to write the content of advertising planning for tourism products?

In recent years, as an auxiliary form of tourism advertisements, soft articles only supplement some mechanisms, concepts or viewpoints that hard advertisements can achieve, without extension and penetration. Soft articles that are not favored by businesses have plummeted in the media!

With its advantages, the first powerful case broke out in the industry. For a long time, when we highly praised Shi Yuzhu's writing style, we still questioned whether soft writing has super potential.

Advertisements in the form of tourism soft articles borrowed from the industry have mushroomed, occupying the layout of citizens' tourism. Although there are good and bad writing styles, the common point is that all operators have mastered the essence of soft writing. -stand in the hearts of consumers and speak.

As the first professional consulting company for actual tourism, Henan Jiaoguang insists that a good scenic spot sketch is what you said, and there are rules to follow, believe it or not! In the era when tourism consumption tends to be rational, soft articles will make you contribute in a more rational way. This is the invisible power of soft writing!

Playing soft articles in scenic spot sales is actually playing psychological games with target tourists. We should carefully consider every point of contact with the audience. This is not to deny the role of hard advertising. As long as it is effective, why stick to form!

Now there is a misunderstanding in the tourism industry: soft text equals newspaper media! Jiaoguang Company believes that, in a sense, TV topics, public service advertisements and travel brochures are also soft articles. Since everyone thinks so, why can't Tang take the lead in setting an example and take the innovative soft-text model as the perfect starting point for scenic competition and breakthrough planning?

Good-looking articles are not necessarily effective. Only tourism soft articles can truly grasp the essence and exert endless lethality. Rational soft writing can brainwash people, and emotional appeal is just the finishing touch.

4. Tourism product advertising planning company

Tourism image promotion strategy refers to the general policy to guide tourism image promotion. In other words, the state formulates general policies to guide the promotion of tourism image, and guides all departments and localities to promote tourism image.

The promotion of tourism image is related to the development of tourism, and the state attaches great importance to the promotion of tourism image. All departments and regions should adopt various ways and measures to enhance the tourism image according to the tourism image promotion strategy formulated by the state. For example, promoting tourism destinations, tourism products, tourism facilities and tourism service functions. So as to enhance public awareness and recognition.

The government's tourism image promotion mainly includes three aspects: 1. The state formulates and implements the strategy of enhancing tourism image. 2. The work of the State Council tourism authorities in enhancing tourism image. 3. The local people and local governments at or above the county level shall make overall plans to enhance the local tourism image.

According to Article 25 of the Tourism Law of the People's Republic of China, the state has formulated and implemented a strategy to enhance the tourism image. The State Council tourism authorities organize overseas publicity of national tourism image, establish tourism image publicity institutions and networks, and carry out international tourism cooperation and exchanges. Local people and local governments at or above the county level make overall plans to enhance the local tourism image.

5. Tourism product advertising planning case

Hong Kong-Zhuhai-Macao Bridge

(2)

One bridge flies to Hong Kong, Pearl City, and Six is the most extraordinary place in the world.

The momentum is like a rainbow, and the upsurge is like fire.

Ding has a hundred years of hatred and humiliation, and he has gone through the ages.

Romania Romania

It takes a hundred years for Europe and America to ridicule, and eight years for China and the United States to fight hard.

When encountering a 10,000-ton cruise ship, you should have enough courage to resist the terrible impact.

Take a breath, hold your head high and shake the ground, and laugh at the ghost spring!

five

Steel Yue Long, rainbow hanging in the ocean.

The cable tower crosses the clouds and stands on the sea.

The vast and magnificent posture shocked the world, and the lofty and beautiful face set off the blue sky.

Mrs. Zhu, who connects Hong Kong and Macao, can see the beauty of China everywhere.

(6).

One bridge connects three places, and six places are amazing in the world.

Charming, heroic spirit, charming, charming, elegant and energetic.

China is proud of its beautiful sails, and the Sota dolphins are tall and strong.

Communicate with the sun and the moon quickly, and the ocean is magnificent.

6. The specific content of tourism product advertising planning.

A variety of content can meet the needs of different users. The tourist area uses adventure story lines to connect the sightseeing routes in series and edit them into short videos to enhance the attraction of tourist attractions to consumers. There are high-quality content, good means, and finally, the most important thing is that the coverage is wide enough. When choosing channels, there are the following channels.

Through KOL communication, social networks and short video channels, we will expand the video exposure and attract people who like to travel, surf the Internet and watch video sketches. Advertisements suitable for sightseeing spots and holidays.

Seize the opportunity of grassroots, you can use short video live broadcast, so as to obtain stable traffic and sticky fans. At the same time, it can promote agricultural products, agricultural and sideline products and local animal husbandry. However, it is worth noting that the live broadcast takes a long time to invest. Although the stability is high, the progress period is long.

: 7. Tourism product advertising planning

1. When reviewing, you should see the outstanding creative highlights of the copy from the tourist promotional film. In the production of promotional films, creativity is the highest pursuit of promotional film planners. Similarly, creativity is the life of tourism copy in the planning scheme of tourism propaganda film. The creativity of tourist propaganda films should focus on showing beautiful scenery, extending imagination and being comfortable and relaxed. People travel just to relax, so we must grasp this psychology in the planning of people's travel propaganda films. Creative scenery, whether beautiful or quiet, magnificent or mysterious, should bring people infinite reverie and infatuation. Second, there should be an introduction to the comprehensive characteristics and spiritual characteristics of tourism projects in the copy. Nowadays, most of the American tourism propaganda films focus on calling for tourism, and attracting investment is another hot spot. The city has become a bright spot with its comprehensive appearance and outstanding spirit. Therefore, the copywriting performance of tourism propaganda films can better reflect the comprehensive style and spirit that tourism projects can show. The above is what I saw in Honggua Media. I hope I can help you!

8. Tourism product marketing planning

What is marketing? It is to dig deep into the connotation of the product itself, meet the needs of prospective consumers and many businesses, and let consumers know more about the process of buying products. Marketing here can be understood as marketing promotion. The purpose is to let consumers buy our tourism products. General marketing promotion methods are online and offline. Offline marketing includes push, leaflets, on-site activities, channel providers and so on. Network marketing also has different promotion channels and marketing methods. Common promotion methods include forum posting community, self-media platform is also a hot promotion method at present, short video and other popular methods. Travel agencies can also sell their products on some large e-commerce platforms. Of course, there are more important search engine marketing, including SEO and SEM. Of course, with the rapid development of the Internet era, new marketing methods and channels emerge one after another. Today, S's very practical marketing method may be out of date in the future, but no matter how the channels and methods change, keeping the same is the core idea of marketing. Dream Tour S brand creates tourism and has been deeply involved in the tourism industry for more than ten years. Summarized the six-step eco-marketing method to build tourism, successfully helped thousands of tourism enterprises achieve marketing breakthroughs, and profoundly grasped the core of successful tourism marketing. This is the success of tourism marketing.

: 9. Tourism product advertising planning scheme

1. Jiuzhai paradise on earth

3, Jiuzhaigou, round you a clear dream.

If you don't go to Jiuzhaigou, don't go I don't know the beauty of Jiuzhai.

5. Jiuzhaigou, Xanadu, Wonderland on Earth, Xanadu, Sichuan and Jiuzhaigou are the most beautiful.

6. Jiuzhai, yours, mine, the paradise of dreams!

7. Walking in Jiuzhaigou will make you live to ninety-nine.

8. There is only one earth and only one Jiuzhaigou in the world.

9. Come to Jiuzhaigou and enjoy the beautiful scenery!

10. Jiuzhaigou, a fairyland on earth, is a rare reward.

1 1. Enter Jiuzhai and win a fairyland.

12. When asked where the scenery is beautiful, passers-by refers to Jiuzhaigou.

13. Paradise on earth, Jiuzhai Taoyuan.

10. Tourism product advertising planning ppt

At present, the newly built landscape in China is in a period of green and yellow, so it is difficult to have high-quality products. A good garden landscape should conform to the environment, architecture and layout, and also meet the requirements of practicality, aesthetics and timeliness. China classical gardens pay attention to elegance, rhyme, strangeness and quietness, with pavilions, pavilions and pavilions as the background. With the development of environment and technology, great changes have taken place in the structure, layout and materials of buildings, and garden buildings have also presented various styles. However, there are not many outstanding garden works that really stand the test of time.