What does the travel agency operation department do?

Operators of some online travel companies

I have working experience in two online travel companies, and the operation department of the online travel company is mainly responsible for the optimization of the whole e-commerce business process and the upgrade of product core data. The personnel structure of the operation department is listed below for your reference.

Company 1:

Platform operation (responsible for the adjustment and maintenance of commodity prices, graphic details, etc. , planning and promotion, data analysis, etc. , usually responsible for platform sales)

New media operation (responsible for the content, activities and user operation of WeChat official account)

Activity operation (planning activities around innovation/transformation, including cross-industry cooperation and investment promotion activities, etc.). )

Promotion and operation (APP promotion, website SEO optimization, etc. )

Company 2:

Platform operation (similar to the above, biased towards commodity management and e-commerce data analysis)

Activity operation (mainly seasonal promotion activities)

User operation (responsible for counting the number of new users and daily activities from various sources and optimizing key behavior paths, etc.). )

Supplier maintenance (supplier registration and optimization, supplier data management)

There is little difference in the personnel structure between the two companies in operation. Essentially, it is configured according to the personnel structure of e-commerce. Platform operation is the most important role, which may be subdivided into various operation categories in large companies, and it is also the most exquisite part of data operation.

Friends who are interested in the division of responsibilities of the operation department and the current situation of the tourism industry can leave a message in the comments. I hope we can discuss the progress with you.