What is scenic spot marketing?

Scenic spot marketing: its source is the demand, desire and requirement of American tourism. It needs to provide products with certain quality, and its ultimate goal is to obtain customer satisfaction and customer value. The tourism market is the demand, desire and demand for American tourism, and it is also the marketing demand for exchange, transaction or relationship building.

3. How to evaluate the consumption benefit?

If we want to evaluate the effect of tourism consumption, we can express it from its tourism development direction and tourism consumption purpose.

How to develop tourism marketing for a new scenic spot?

This topic was raised by a group of friends a few days ago and discussed in the group. Generally speaking, there are: attractions selling points-marketing channels-internal training. Let me talk about some common problems in tourism marketing that I see now: 1. The gap between strategy and tactics: in the overall planning, the specific work of tourism marketing is just a general thing. There are no specific practical methods, and some may not adapt to the current market. 2. Modesty in marketing channel work: Due to the limited strength of newly opened scenic spots in most cases, high profit commission is given to attract tour guides to introduce the team, but it lacks the selling point and value of its own scenic spots. On the one hand, relying too much on the recommendation of tour guides and travel agencies cannot form a good reputation in the market. This channel can't really be cultivated, which is a fragile short-term relationship. In addition, tour guides and travel agencies can promote your attractions, and the profit is not high. You cannot make a silk purse out of a sow's ear. 3. The budget for publicity and promotion is tight: after the opening of many new small and medium-sized scenic spots, the company's funds in the United States are stretched or not managed. T attach importance to marketing and publicity. I don't know, marketing and advertising also need a lot of money. There are many successful scenic spots that employ professional tourism marketing experts to plan and advertise under great pressure and risk. When you meet a company that is unwilling to invest in this area, tourism marketers will also find it difficult to carry out their work. But if they have money and are willing to invest, it is also necessary to make a professional and scientific plan. Experienced people can do it by themselves. If you don't want to do it, you can also hire a strong professional team! 4. Management is chaotic and bosses are backward: many bosses of small and medium-sized scenic spots are elderly people, who don't know how to travel or make a fortune in other industries. These people may make use of some bureaucratic functions and habitual thinking of doing other business, and do scenic spots by their own will, without paying attention to professional intellectual support. In this way, if the tourism marketing work is carried out well, who is its boss? This is the right way. After all, this is good. However, if you don't do well and still can't change this consciousness, then tourism marketing will be difficult to carry out, and the following authorization is not enough. There are still many specific questions, please talk about them!