E-commerce planning book

The proposed Ranger Tourism Technology Co., Ltd. is a tourism e-commerce enterprise dedicated to enjoying tourism resources and providing tourists with personalized tourism products and services. In the era of web2.0, the Internet needs the full participation of customers, giving full play to their own specialties in order to gain the recognition of society and others, and hopes to expand their social circle through the network and gain certain benefits. Ranger Travel Network will provide them with this opportunity. In Ranger, members can set up a site with the theme of scenic spots and cities, sort out and publish information related to scenic spots and cities on the website, improve the information resources of the site, and at the same time, the founder will become a webmaster and share the advertising revenue brought by this site. Each registered member will exchange the corresponding equity through the corresponding points contributed to the content of the website and the consumption on the website, and each member is our shareholder. We will provide corresponding service reservations (air tickets, hotels, etc.). ) page information of various scenic spots to provide customers with more targeted services.

At the beginning of the company's establishment, it needed 6.5438+0.6 million yuan, and wanted to absorb 6.5438+0.00 million yuan of venture capital. The entrepreneurial team has invested 600,000 yuan. Analyze the financial situation in the next five years and get various indicators that can reflect the company's income. All indicators show that the investment benefit of this project is remarkable. Sensitivity analysis of sales revenue and break-even analysis show that the project has strong anti-risk ability. The payback period of investment is 1.5 years.

The company advocates the concept of * * * enjoyment in web2.0, which allows consumers to share tourism resources and enjoy convenient travel services while gaining rights and interests, so as to promote the common development and benefit sharing between enterprises and consumers. The company will strive to make Ranger Travel Network the favorite travel website of customers and the spiritual home of online travel enthusiasts. Prospering the tourism market will make tourism really enter thousands of households.

abstract

chivalricproposed the tourism technology co。 , Ltd., Isasharedcommitteetotourism resources and ProvidesVisitors personalized travelproducts and servicesoftourisme-commerce enterprises. Web 2.0 eratofinternetcoustomers without the outer full localization oftheecocomunity toplaytheownronstrongpointsandothersautohorizedtest anditsnetnetworkthroughsocial circles, but I hope to get some benefits. Chivalrictourismnetwork will provide them with the opportunity to set up themes on Paladin, members can scene caras, urban acitys, publish information related to production capacity on the website finishingarea, improve the website information resources, and create a station, which is a shared advertising site. Each member has four shareholders through ContributionOfTheSiteAdmountofpindingCorrecting IntegraltotherConvertible Shares. We will keep in touch with the corresponding service reservations (air tickets, hotels, etc.). ) information to provide CustomerWithMortargetedServices.

The company set up an initial fund of 654.38+600,000 yuan, absorbed investment risk 1 10,000 yuan, and the share of venture capital was 600,000 yuan. The financial situation analysis and company early warning in the next five years will reflect various indicators. The indicator shows that the projective investment returns are significant. Sensitivity yana lysisofthesalesicinmeo fprofitandlossandbalance analysis shows that the resilience towithstanddriksitem. The payback period is 1.5 years.

web 2.0 companies advocatesharingofideas、allowingconsumersintheringoftourismresources、tourismservicestofacilitieaccesstoequityinyincomeattthesametime、 Enterprisesandconsumerstoporomote commendedevelopment and sharingofincome. chivalriccompany willstrivetocreatetourism networkto customers favorite travel site，online travel events buildspiritualcivilizationhomes。 The prosperity of tourism market, the entry of tourism market 1000.

1. executive summary 4

1. 1 summary of item 4

1.2 company 4

1.3 Market 4

1.4 enterprise strategy 5

1.5 marketing strategy 5

1.6 operation management 5

1.7 organization and human resources 5

1.8 investment and financial management 5

1.9 risk and the exit of venture capital 6

2. Project background 6

2. 1 Tourism market development background 6

2.2 The new trend of tourism market development 6

2.3 Internet development background 7

2.4 Development of China Tourism Websites 9

3. Company profile 1 1

4. Website structure and function 1 1

4. 1 Main contents of homepage 1 1

4.2 Main content page of scenic spot 17

4.3 Main function modules of website 19

5. Market research and analysis 20

5. 1 target market 20

5.2 Market Capacity and Trend Analysis 20

5.3 Competitiveness Analysis 22

5.4 Market share and sales forecast 22

6. Corporate strategy 22

6. 1 strategic environment analysis 22

6.2 Company Purpose 24

6.3 Strategic Objectives of the Company 24

6.4 Overall Strategy of the Company 24

6.5 Company Stage Development Strategy 24

7. Marketing strategy 25

7. 1 market positioning 25

7.2 Website Positioning 25

7.3 Product Service Introduction 25

7.4 Brand Strategy 25

7.5 Price Strategy 26

7.6 Channel Strategy 26

7.7 Promotion 26

7.8 Network Marketing 27

7.9 Traditional Promotion Strategies 30

8. Operational management 30

8. 1 website technical requirements 30

8.2 Company Location 32

8.3 Project progress 32

9. Management system 34

9. 1 company nature 34

9.2 Organization 34

9.3 Department Responsibilities 34

9.4 Management Team and Staffing 36

9.5 Management mechanism 37

10. Investment analysis 40

10. 1 capital structure and scale 40

10.2 source and application of funds 40

10.3 total cost estimate 40

10.4 investment income and risk analysis 4 1

10.5 sensitivity analysis 42

1 1. Financial analysis 43

1 1. 1 accounting statements and attached table 43

1 1.2 income statement 43

1 1.3 cash flow statement 43

1 1.4 Balance Sheet 44

1 1.5 Analysis of accounting statements 44

12. Risk assessment and control 45

12. 1 technical risk and control 45

12.2 market risk and control 45

12.3 management risks and countermeasures 45

13. Exit of venture capital

13. 1 exit mode 46

13.2 withdrawal time 47

Appendix 1. The development of American travel websites on page 48

1. 1 American travel website business model 48

1.2 business model 48

1.3 online transaction 50

Appendix 2 Market Research Report 56

2.2 Questionnaire analysis 58

Appendix 3 Company Management System 64

1. Platform for Action

1. 1 project summary

Creative Travel Enjoy Life Ranger Travel Network is the result of our team's collective efforts. With the rapid development of web2.0, our Feitian Entrepreneurship Team has been committed to building a platform for interactive communication among netizens. With the vigorous development of tourism, tourism plays an increasingly important role in people's lives. This provides us with a good contact point, combines the interactivity of the network with the fashion of tourism, and establishes a platform for interactive communication and tourism services for tourism enthusiasts.

With the continuous development of China's economy, the tourism market is also developing at a high speed year by year. As a new marketing tool, Internet has also been applied to the tourism market in time. The major domestic tourism e-commerce websites are Ctrip and E Long. They have their own characteristics and advantages, and their market positioning is also different. To stand out from the fierce competition, we must have our own characteristics and market positioning.

In the era of web2.0, the Internet needs the full participation of customers, giving full play to their own specialties in order to gain the recognition of society and others, and hopes to expand their social circle through the network and gain certain benefits. Ranger Travel Network will provide them with this opportunity. In Ranger, members can set up a site with the theme of scenic spots and cities, sort out and publish information related to scenic spots and cities on the website, improve the information resources of the site, and at the same time, the founder will become a webmaster and share the advertising revenue brought by this site. Each registered member will exchange the corresponding equity through the corresponding points contributed to the content of the website and the consumption on the website, and each member is our shareholder. We will provide corresponding service reservations (air tickets, hotels, etc.). ) page information of various scenic spots to provide customers with more targeted services.

Based on the above background, we set up Ranger Travel Technology Co., Ltd. to operate Ranger Travel Network. However, due to our lack of funds and technology, Feixiang Entrepreneurship Team hopes to establish Ranger Travel Technology Co., Ltd. with VC to achieve faster development of the company.

1.2 company

Ranger Travel Technology Co., Ltd. is a proposed company. The company operates with Ranger Travel Network as its core, providing customers with personalized travel information and services.

The company needs 6.5438+0.6 million yuan in the initial stage, and wants to absorb 6.5438+0.6 million yuan in venture capital. The entrepreneurial team invested 600,000. The company will strive to make Ranger Travel Network the favorite website of customers and the spiritual home of online travel enthusiasts.

1.3 market

The tourism e-commerce market has great development potential. According to the tracking research and statistics of iResearch, the online travel booking market in China reached 607 million yuan in the third quarter of 2007, an increase of 1 1.2% compared with the second quarter of 2007 and an increase of 47.0% compared with the third quarter of 2006. Our company has strong market competitiveness, and will surely achieve greater development in the online travel market.

1.4 enterprise strategy

The company aims to build the online travel website that customers like, and will adopt the strategy of differentiation and virtual operation to occupy the market. In the short term, we will focus on the construction of website content and enrich the scenic spot content of the website. Then provide targeted booking services for customers, establish strategic alliances, seek more partners and achieve scale development.

1.5 marketing strategy

1.5. 1 network marketing

In the early stage of the company's marketing strategy, network marketing is the main strategy. Through search engine marketing, we can gain better popularity with the help of the huge traffic of search engines, and we also need to wake up the bidding ranking at an appropriate time. E-mail can enhance the relationship with customers and tap potential customers. Marketing through blogs, RSS, forums, instant messaging tools, e-books and so on.

1.5.2 online membership marketing

Through membership marketing, members can get more benefits on the website, and at the same time, members who recommend subordinate members will get more points in exchange for more equity income.

1.5.3 offline promotion

In the mature period, advertisements will be published through travel-related magazines and newspapers, which will make more brand awareness in doubt. Establish the brand image of the website.

1.6 operation management

Website production adopts mature ASP technology and employs professional website producers to make websites. The website will use the server in Wang Wan, China, to obtain the stable and safe operation of the website. The company will set up offices in Beijing, Shanghai and Guangzhou.

1.7 organization and human resources

The nature of the company is a limited liability company, and the initial organizational structure adopts a straight-line system. The ownership and management rights of the company are separated, and the general manager responsibility system is implemented. Every department has a department manager.

In the management and operation of the company, Lei Bing, director of the Department of Electronic Commerce of the School of Management, Henan University of Technology, served as the general manager of the company. Li Na, a lecturer in the Department of E-commerce, School of Management, Henan University of Technology, is the deputy general manager, and members of the entrepreneurial team will also fully participate in the company's operation.

1.8 investment and finance

The company will settle in Zhengzhou High-tech Development Zone, and enjoy the national preferential policy of "exemption of enterprise income tax for the first two years and annual collection of 15% thereafter" according to relevant laws and regulations of China.

The initial needs of the company are 1.6 million yuan, including fixed assets investment of 205,000 yuan and working capital of 1.395 million yuan.

The scale and structure of the share capital are: registered capital of 654.38 million yuan+600,000 yuan, absorbed venture capital of 654.38 million yuan+00,000 yuan, and venture capital of 600,000 yuan. The payback period of investment is 1.50 years.

1.9 risks and exit of venture capital

Technical Risk: We will use mature ASP programs to design websites, which can realize many functional modules and have good stability.

Market risk: adopt differentiated competition strategy to quickly occupy the market and expand the popularity and influence of the website.

Risk management: continuously improve the quality and technical level of relevant personnel, and minimize the loss of core technical personnel and the spread of technology.

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