Traditional Culture Encyclopedia - Travel guide - Classic case study of tour guides: scenic spots

Classic case study of tour guides: scenic spots

An individual traveler went to a scenic spot. Being unfamiliar with the scenic spots, he invited a tour guide from a well-known local travel agency. The guide showed him around all the way and he was very interested. He is very satisfied with the art of the tour guide. However, when he was about to leave a scenic spot, he heard some tourists talking about a scenic spot, so he became suspicious. Later, when I asked, I realized that it was an important scenic spot that a general tour group must go to, but the tour guide didn't bring himself! The credibility of the tour guide and his travel agency was greatly reduced in his mind.

Analysis and summary:

In this case, the tour guide is really not worth the candle. Although her tour guide words were well explained, she actually did not master the art and skills of tour guides well, which led to the dissatisfaction of the guests.

On the other hand, the tour guide didn't show the tourists around the scenic spots that ordinary tour groups must visit, which was a problem of her professional ethics and didn't really serve the tourists from the standpoint of tourists. Some tourists may come to this place once in their lifetime, and as a result, they can't even see the most important landmarks. What a pity! A tour guide should introduce scenic spots. If you want to charge extra, you can make it clear that if time is too late, there are other more important attractions to go to, at least give the guests an explanation. Of course, this case may also be a short-sighted business behavior such as the travel agency collecting money from the scenic spot but not letting the tour guide visit it to increase "profit".