Traditional Culture Encyclopedia - Travel guide - What is tourism cultural industry, cultural industry and tourism?
What is tourism cultural industry, cultural industry and tourism?
Culture is the soul of tourism. Tourism highlights culture and culture promotes industry. Tourism is the gold industry and sunrise industry in the world today, which contains great business opportunities and vitality. How to improve taste, create characteristics, show charm, and promote industry with culture must be carefully studied and thought. Attraction is the basis of the survival and sustainable development of a local tourism industry, which enables tourists to return to nature and realize the harmony between man and nature through sightseeing, life experience and valley tour. If tourism lacks humanistic, historical and cultural connotations, it will lose its personality and spiritual connotation. In the development of tourism, we should give full play to the role of literary and art circles, explore folk culture, inherit excellent traditional culture, and strive to promote the grafting of folk culture such as folk dance, craft, instrumental music, folk art, grand events, local operas, cultural relics and historical sites with leisure tourism and holiday products, so as to retain the original ecology and original ecological development space of folk culture. Performing arts, videos and other media cultures also play a very important role in the development of the tourism market. We should take the natural landscape as the carrier and the humanistic culture as the soul, deeply excavate, sort out, restore and publicize the historical culture, use light and shadow technology to reproduce historical scenes, revive historical moments, tell historical stories and let tourists feel the charm of scenic spots.
: 2. The relationship between cultural industry and tourism
1. The development of tourism can realize domestic tourism economic income.
2. Developing tourism can enhance the image of the city and protect and promote local cultural characteristics.
3. It can promote the development of related industries. Tourism is a comprehensive industry with strong correlation between eating, living, traveling, shopping and entertainment. The development of tourism has obvious direct and indirect driving effect on other industries. For example, tourism can promote the development of local hotels, restaurants, transportation, entertainment, commerce, retail and other related industries, thus improving the local economic level.
4. Increase employment opportunities for residents. The development of tourism can increase the flow of people, logistics, capital and information in the region, and the development of tourism needs a lot of manpower. Therefore, the development of tourism can provide and create a large number of employment opportunities for the society and solve the current employment problem of residents.
5. Coordinate the relationship between environment and social development. Clear water and green mountains are priceless wealth, which has been written in New party constitution. Green cities and eco-cities are also pursuing the improvement of urban environment. Protecting the ecological environment has become a major issue of great concern to the CPC Central Committee.
3. The difference between cultural industry and tourism
Cultural tourism industry generally includes: film and television, broadcasting, audio and video, games, animation, animation image, performance, cultural relics, art, advertising, publishing and printing, creative design, traditional handicrafts, traditional costumes, traditional food, multimedia video software, network, architecture, sculpture, sightseeing and so on.
Cultural industry is an important part of tourism. In China, academic circles and some provincial and municipal government departments have a general understanding of the cultural tourism industry. Many people regard the main body of the tourism industry as an integral part of the cultural industry, including tourism transportation enterprises, tourism accommodation enterprises and natural scenic spots.
The real cultural tourism industry is mainly the tourism industry that develops humanistic tourism resources, and it is a part of the tourism industry to meet people's cultural tourism consumption needs. Its purpose is to improve the quality of people's tourism activities. The core of tourism is creativity. Special emphasis is placed on creating a cultural symbol, and then selling this culture and cultural symbol, culture gt; Cultural tourism is a way of life. Industry is a production and sales model, and the connection point between them is creativity. Therefore, cultural tourism can be understood as a creative industry that includes life culture.
We can only promote the high penetration and integration of culture and tourism industry, fully develop tourism cultural resources through modern scientific and technological means on the existing basis, take tourism as value and culture as guidance, and make better use of cultural elements to enhance the brand and popularity of tourism products. In the process of product display practice, cultural creativity will provide rich content for tourism, on the contrary, tourism will create a huge favorable market and development space for cultural consumption.
Ps: The picture shows Mubaihetian's hometown, 20 19 1.
4. Integrated development of cultural industry and tourism.
1. The major of cultural industry management belongs to the major of economic management when applying for civil servants.
2. Cultural industry management, referred to as cultural management, is a management major, business administration. This major was established in 2004 to adapt to the rapid development of China's S cultural industry, with the goal of cultivating compound cultural industry talents with broad cultural vision, modern industrial concepts and management skills. The management degree is awarded to management majors, and the art degree is awarded to a few art colleges.
3. The curriculum of cultural industry management covers a wide range, covering cultural tourism, radio, film and television, press and publication, cultural trade, cultural heritage, arts and crafts, advertising exhibitions, cultural policies, sports and entertainment, mobile phone networks, animation music, cultural brokerage and many other cultural industries. Therefore, cultural industry management is a broad-based discipline, and individuals can choose their major according to their hobbies.
4. The training goal of economic management major is to cultivate senior management talents who master the basic theories and skills of modern economic management and engage in comprehensive and departmental economic management.
5. Cultural industry and tourism
Cultural industry management is too virtual, which is more necessary than tourism management. If you want to work for an S degree after graduation, you'd better choose tourism management, and you can do some management or planning work. But if you don't tell me, I won't have a doctor. S degree or a certain cultural industry management background, it is very difficult to learn this major.
6. What is the cultural tourism industry?
In order to promote the integration of culture and tourism, establish a distinctive theme tourism image and realize the preservation and appreciation of cultural resources, we must strive to build a cultural tourism brand with independent intellectual property rights. Under the background of grassland culture, do a good job in brand creativity, design and development, follow the historical development vein, integrate Mongolian original ecological culture and modern cultural creativity, take new tourism products as the carrier, tap the characteristic cultural resources, and design cultural tourism products with both national characteristics and times characteristics; It is necessary to further tap the cultural potential of well-known tourist attractions. For scenic spots with good development conditions and great potential, it is necessary to show the historical and cultural background, ethnic customs and regional cultural characteristics of the scenic spots in the form of catering to the needs of contemporary humanities, enrich the cultural connotation, improve the popularity and reputation of tourism products, make them a new brand leading the development of cultural tourism in Inner Mongolia, and display and publicize the rich and colorful cultural tourism resources in the whole region from different levels. It is necessary to guide the construction of cultural tourism hotspots with outstanding social and economic benefits, focus on the construction of famous towns and streets, improve the level of market-oriented operation, and create industrial clusters with cultural tourism characteristics. In addition, the product structure of cultural tourism in our region is relatively simple and the tourism experience is not comprehensive. The design of grassland cultural tourism products is repetitive and fragmented, and the brand benefits are difficult to play. Only by optimizing and reorganizing the cultural customs of different regions can cultural tourism products form complementary advantages and form a high-quality cultural tourism product chain; Only by breaking regional boundaries and enjoying resources can we meet the cultural connotation needs of tourists and improve the tourism economic level of the whole region. Therefore, it is necessary to effectively integrate cultural tourism brands in the whole region, give full play to scale benefits and linkage effects according to the spatial distribution characteristics of cultural tourism resources, avoid low-level redundant construction, and form cultural tourism industrial clusters. Tourism industry innovation needs to create a good cultural atmosphere, pay attention to improving the cultural literacy of employees, enhance the cultural creativity of tourism products, and run humanistic care and enhance cultural connotation throughout the whole process of tourism. Cultural tourism needs to cultivate all kinds of tourism carriers, give full play to the guiding role of the government, broaden the field of tourists' participation, and infiltrate visual, popular and popular cultural elements, so that tourism and cultural industries can shoulder the mission and responsibility of building a strong ethnic culture area in our region. At present, the tourism industry in Inner Mongolia is standing at a new historical starting point: strong industrial base, unique resource advantages, broad development space and rare development opportunities. With the grand blueprint of the "Thirteenth Five-Year Plan" slowly unfolding, our district will surely usher in the spring of integrated development of cultural tourism.
7. Integration of cultural industry and tourism
The continuous progress of China and the international status of the United States are as follows:
1. The growth of comprehensive national strength has laid the foundation for the rise of China and the international status of the United States. In 2 1 century, China was the second largest economy in the world.
China and the United States have never been so closely linked with the world. China and China have participated extensively in global and regional cooperation and become an important force to promote world economic growth. China's contribution to world economic growth surpassed that of the United States for the first time, ranking first in the world. China has established numerous contacts with the international community, actively participated in international and regional affairs, fulfilled its due international obligations, played a responsible and constructive role in international affairs such as counter-terrorism, peacekeeping, non-proliferation, anti-piracy and epidemic control, and has become an important force for maintaining world peace and promoting common development.
3. Other major forces have been impacted by the international financial crisis, and their power status has changed. After the wars in Iraq and Afghanistan
The international community spoke highly of China's positive attitude and decisive action in dealing with the financial crisis, and believed that the international status and influence of the United States might be further enhanced after the China crisis. Some experts even believe that the financial crisis will become a landmark event for China to rise from a regional power to a global power.
6. The deep participation of China and China in the adjustment of the international system will affect the world structure. From the rapid rise of BRIC countries to the G20 summit where developing countries occupy a place, there is an obvious trend: China is moving from a less central or even marginal position on the world stage to a central position. As the world's largest foreign exchange reserve country, the second largest import and export country and the second largest economy, the role and influence of China and the United States in the reform of the international financial system and international order have attracted much attention.
Western countries such as the United States, Europe and the West have taken the initiative to deepen cooperation with China. Emerging powers hope to strengthen the coordinated development with China. Developing countries hope that China will safeguard its own interests. The country's borrowing from China has greatly increased. China China's voice in the reform of the international financial system has been improved. The opinions and suggestions of the United States on other major international issues such as UN reform, climate change negotiations, food and energy issues have attracted more and more attention.
At present, the tourism economy is developing continuously and has become a relatively independent industrial economy.
8. Cultural industry and tourism are inseparable, and the principle of "building tourism with culture" should be adhered to.
Cultural and creative industries can promote the development of cultural tourism, which is embodied as follows:
First of all, it provides a foundation for the leap-forward development of cultural tourism. Creative industry is an industrial sector with advantages. There is great brand expansion in the industry. Combining creative tourism activities with local culture and city marketing activities can effectively shape and spread the tourism image and city image.
Second, Lv Wei believes that the development of cultural and creative industries conforms to and leads the social, economic and cultural development trend, which is conducive to stimulating the potential demand of the cultural tourism market and thus expanding new market space.
Third, cultural and creative industries can promote the integration, optimization and upgrading of tourism industry structure. Relying on the high-end cultural and creative industries in the value chain, tourism will also be integrated into the new knowledge-intensive development space, which is conducive to enhancing the influence and driving force of traditional tourism and enhancing the richness and attractiveness of traditional tourism products.
Fourth, cultural and creative industries can promote the deep and diversified structural adjustment of cultural tourism products. Meeting the tourism requirements of diversified demands has greatly enriched the connotation of cultural tourism and promoted the transformation and efficiency of tourism. Cultural tourism industry pays attention to the uniqueness, innovation and artistry of products. The cultural tourism products thus created have profound connotations and endless aftertaste, which make up for the deficiency of the development and creation of traditional cultural tourism.
Fifth, the integration and development of cultural creative industries and cultural tourism industries can improve the soft power of national culture. It is conducive to promoting Chinese culture, recommending cultural innovation and enhancing the vitality of cultural development.
Sixth, the integrated development of cultural creative industry and cultural tourism industry can innovate the research perspective of tourism industry development. Tourism is an industry with strong correlation and development. However, at present, the academic research on the development of tourism industry is basically about the development of tourism industry, and the research vision is still narrow. Therefore, it is urgent to broaden the research perspective of China's development and look at American tourism from a systematic perspective.
: 9. Tourism economy and cultural industry
1. Provide a large number of employment opportunities and absorb rural surplus labor. As a labor-intensive and service-oriented tertiary industry, tourism has the characteristics of low employment threshold, large quantity and little influence by economic recession, which makes the region have great population pressure and employment pressure. According to experts' calculations, for every $30,000 increase in tourism revenue in developed countries, 1 direct employment opportunities and 2.5 indirect employment opportunities can be increased; Every 30 thousand dollars
2. Increase foreign exchange income. Tourism not only attracts domestic tourists, but also attracts a large number of overseas tourists, which has become an important way to earn foreign exchange and played a great role in increasing foreign exchange reserves, making up the trade deficit and balancing the international balance of payments. Therefore, it is extremely important to increase foreign exchange reserves by vigorously developing tourism, which will improve China's economic strength and the country's international payment ability. 1995, the profit of Tibet's international tourism in the United States reached 25.98 million yuan, exceeding the sum of the profits of industry, construction and transportation.
3. Promote the development of related industries. The development of tourism not only provides many direct employment opportunities, but also stimulates the development of related industries and provides many indirect employment opportunities. According to the information published by the World Tourism Organization, for every direct income of tourism 1 yuan, related industries can increase 4.3 yuan. Because tourism itself contains six elements of food, accommodation, transportation, shopping and entertainment, on the one hand, it brings tourists to transportation, hotels, catering services and commercial outlets, on the other hand, it also drives and affects the development of textiles, construction, processing and manufacturing, post and telecommunications, real estate, finance and insurance, culture and sports and other industries. And play the role of an industry driving all industries. At the same time, tourism has also increased the demand for agricultural products, so that agricultural products can skip the problem of poor purchase and sale system and directly face consumers, thus promoting the adjustment of industrial structure.
4. Promote reform and opening up and expand international exchanges. Tourism attracts many foreign tourists, who learn about the history, culture, customs, construction achievements, policies and regulations of various places through tourism activities. Therefore, tourism objectively promotes opening to the outside world and creates opportunities for attracting external funds and foreign trade. At the same time, compared with industry and mining, tourism has no consumption of raw materials and resources can be used continuously. It is a smokeless industry and has inherent consistency with environmental protection. In addition, tourism can also play an economic supporting role in environmental protection, and tourism income increases the funds for maintaining and beautifying the environment. In order to protect ecological advantages and reduce the pressure of natural environment, developing tourism is a very effective method.
5. Promote the development and protection of national culture. Tourism is an economic and cultural industry. Through tourism, national culture has produced obvious economic and social benefits, which makes local residents realize the value of history and culture, enhances their sense of pride, and urges the nation to consciously protect, inherit and carry forward national culture. At the same time, relevant government departments will actively and deeply explore, preserve, restore and publicize national culture in the development of rural tourism. Therefore, the development of tourism can promote non-renewable historical and cultural heritage.
6. Promote the construction of civilization. Tourism is a high-level consumption activity, which not only meets people's cultural and spiritual needs, but also becomes the best combination of material civilization and spiritual civilization. On the one hand, tourists can enhance their national pride and patriotism by enjoying the beautiful mountains and rivers, folk customs and historical sites in these areas. On the other hand, tourists bring new ideas, new lifestyles, new information and new thinking to local residents, broaden their horizons and promote the improvement of their material living standards and spiritual civilization. In addition, the high demand of tourism for cultural level can stimulate local residents' enthusiasm for consciously learning cultural knowledge and effectively improve their cultural quality.
7. Promoted scientific, technological and cultural exchanges. In the era of knowledge economy, people have promoted the spread of various cultures, academic information and advanced scientific and technological achievements through tourism, especially international tourism. Most tourists come from foreign countries or developed areas in China, which will inevitably promote scientific and cultural exchanges between the local and other places.
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