What are the levels of tourism aesthetic realm?

In the process of tourism aesthetics, although the aesthetic contents such as observing its shape, color, smelling its fragrance, tasting its taste, listening to its sound, feeling its state, understanding its quality, distinguishing its category and thinking about its reasons are almost the same, due to the different degrees of aesthetic feeling of the subject, it is often manifested in multiple levels, mainly because the aesthetic feeling is subject to the aesthetic object on the one hand and the aesthetic personality, history and culture on the other. Mr. Li Zehou, a famous aesthetician, has made an in-depth discussion on the aesthetic level. He divided the aesthetic feeling into three levels: pleasing to the eye, pleasing to the eye and spiritual pleasure, which is very enlightening for us to study tourism aesthetics.

1) pleasing to the eye

Pleasant and pleasing to the eye refers to the pleasant feeling experienced by all aesthetic senses, mainly hearing and seeing. This aesthetic form is usually characterized by intuition and based on physical pleasure. This is a common aesthetic feeling of tourists (for example, visiting Guilin landscape, Zhangjiajie, Jiuzhaigou, Three Gorges of the Yangtze River, etc.). The development of tourism products should be beautiful in appearance, harmonious in color, soft and pleasant in sound, attractive to tourists, and pay attention to eliminating visual pollution and noise pollution. In addition, tourism aesthetics lies in richness and novelty, and the arrangement of tourism projects and activities should be rich and colorful, giving tourists a pleasing aesthetic feeling and avoiding monotony or simple repetition.

2) pleasant.

Pleasing heart and meaning refers to understanding some profound meaning of aesthetic objects through perceptual images with aesthetic value in front of or beside the ear, and obtaining aesthetic feelings and emotional sublimation. This aesthetic effect is a tacit understanding, and it is often difficult to express it completely and accurately in words, which can be described as "only tacit understanding, no words". For example, when you look at Qi Baishi's paintings, you feel not only plants, fish and shrimp, but also a carefree and lively feeling. Another example is the feeling of floating like a fairy, and the sense of detachment from climbing the misty Huangshan Mountain. Pleasure is a higher level of aesthetic feeling than pleasing to the eye. If sensibility or intuition is the main feature of pleasing to the eye, then intellectuality or understanding is the main feature of pleasing to the eye. Compared with pleasant perceptual pleasure, pleasant spiritual pleasure is relatively lasting and stable.

3) Yue Yue Shen

"Pleasing with God" refers to a spiritual or pleasant state and ethical transcendence caused by the interaction of psychological functions such as perception, imagination, emotion and especially understanding when the subject watches the aesthetic object. It is the highest realm of aesthetic feeling. This aesthetic form is advanced and profound because it embodies the transcendence of the subject, the self-entry into the self, and the high harmony and unity of the aesthetic subject and the aesthetic object. If we visit the Yangtze River and the Yellow River by boat and stroll along the Great Wall of Mount Tai, it will arouse our nostalgia for the past and love for nature, and will give us a sense of national pride, lofty mission and awe of nature. This kind of aesthetic feeling is not the general sensory comfort based on sensibility, nor the general mind and intentional enjoyment based on understanding, but the aesthetic realm of seeking transcendence and infinity based on sublimity. This aesthetic feature is undoubtedly in line with the needs of the times and society, and is conducive to the construction of spiritual civilization and the improvement of human nature. From the perspective of tourism aesthetics, the relationship between pleasing to the eye, pleasing to the eye and spiritual pleasure is progressive or ascending; From the perspective of tourism, this is a process from "tourism" to "wandering".

Tourism aesthetic demand is a high-level psychological demand and a series of tourism behaviors under the influence of external factors and internal forms of tourism. As a way of understanding and reflecting reality, aesthetic consciousness includes aesthetic concept, aesthetic taste, aesthetic ideal, aesthetic perception and aesthetic emotion. As the reflection and realization of social aesthetic consciousness in individual aesthetic psychological structure, aesthetic personality will show the characteristics of richness and diversity in aesthetic feeling; The degree of aesthetic feeling of tourism subjects is different, which is often manifested as pleasing to the eye, pleasing to the eye, spiritual pleasure and so on.