Tourism Development and Heritage Protection

Tourism Development and Heritage Protection

Tourism is a highly cultural economic activity, and heritage sites are the remains of history and culture. The natural and cultural connection between tourism and heritage sites determines that they must be effectively combined. Developing tourism is an important way to enhance the value of heritage sites and provide economic support for their protection, and using heritage sites is an important resource channel for developing tourism. The two should not be antagonistic, but should promote and complement each other.

Pay attention to water resources protection and environmental capacity control.

Water is the lifeblood of the ancient town and the basic carrier of ancient town tourism. The protection and restoration of water bodies has become an urgent need. At present, some ancient towns with mature tourism have started water body protection projects. For example, Shaoxing people link river regulation with tourism development, and through a series of measures, such as dredging rivers and 25 kilometers of green belt projects on both sides of the strait, the river around the city is "clear to swim, the shore is green and the scenery is beautiful", and the cultural connotation of water towns is fully explored; In 2000, Zhouzhuang strengthened the protection of the ancient town, invested 60 million yuan to implement the underground project of the third line of the ancient town (power supply line, telecom line and TV line) and started the sewage treatment project; Since 1990, Jiaojiao has closed down polluting enterprises such as paper mills, electroplating plants and bleaching and dyeing plants built in the ancient town, moved 12 heavily polluting enterprises from the ancient town to the new district for treatment, and invested 25 million yuan to build thermal power plants, industrial sewage treatment plants and domestic sewage treatment plants, purifying and beautifying the environment of the ancient town. Other undeveloped or developing water towns should learn from these successful experiences, make plans at the beginning of development, and don't wait until the water body is polluted.

In addition, environmental capacity is also a prominent problem. High passenger flow, even if the ancient town is well protected, will undoubtedly cause damage to the ancient town water body and even the whole environment and atmosphere. At the same time, some ancient towns have relatively few tourists. Therefore, in the tourist season, it is an effective means to protect the ancient water town that the government and tourism enterprises and institutions jointly do a good job of diverting tourists.

For the garbage problem, we must first formulate the environmental protection regulations of the ancient town. For towns with comprehensive development, facilities such as catering, living, entertainment and parking lots should be placed outside the core protection area of the ancient town, and operators in the protection area should regulate their behavior and prohibit the emergence of pollution sources. Secondly, it is necessary to equip with a sewage system, do a good job in garbage disposal, and add garbage bins that meet the style of the ancient town. Thirdly, change the traditional energy structure of the ancient town, gradually abandon the lifestyle that is not conducive to environmental protection, and change firewood, firewood, coal and other fuels into clean energy with less pollution.

Protection of ancient buildings

The architecture of the ancient town is the witness of ancient times, and it is also one of the important tourist attractions of the ancient town. Therefore, the protection of ancient buildings is imminent.

(1) Take measures, such as coating preservatives and moth-proofing agents, adding fire-fighting facilities, preventing moth and fire, reducing natural weathering and prohibiting man-made damage.

(2) The managers of ancient towns should also constantly learn the professional knowledge of tourism and cultural relics protection to prevent "doing bad things with good intentions", because some leaders are keen on building such streets, repairing hotels and restaurants and engaging in "face projects".

(3) When the ancient buildings are really in disrepair and need to be repaired, try to repair them as slowly as possible. The maintenance of ancient buildings is to prolong their life, not to rejuvenate them. It is absolutely new and magnificent to use original raw materials, original craftsmanship and original style, pay attention to the harmony between nature, history and humanity, and let the ancient town restore its "ancient spirit".

(4) Protection of "site culture". Today's world culture advocates the protection of "site culture". The so-called site culture emphasizes the primitive culture. Rome has excavated a "Roman ruins", and whatever it excavates will remain the same. The Yuanmingyuan in Beijing is a typical "site culture" protection. If Yuanmingyuan is built to restore its original appearance, the knowledge and information it contains will be partially lost. "Site culture" is irreplaceable by any restored product, so the ancient town should emphasize "site protection". Some people think that the ancient town is dilapidated and unattractive, and it may be better to welcome tourists after renovation and restoration. Everyone knows that tourists come to the ancient town, so to protect the ancient town, we should not only protect the tangible buildings, but also protect the intangible buildings-"site culture".

Seek the best combination of tradition and commerce.

1 partial hollowing

On the premise of ensuring the safety of residential buildings, the original residents are allowed to move in, and some ancient residents who are worried about the security situation should immediately move out of the original residents and find new homes for resettlement; The government gives some subsidies to the residents who stay in the ancient town, but it is strictly forbidden for them to rebuild their ancient houses without permission. In this case, the ancient town will not become a static landscape, which not only maintains the vitality of the ancient town, but also improves the living conditions of residents. There should be connections and differences between the new district and the old district. The new area should be restricted by the old area, such as building height control, and keep a certain distance from the old area. If the location and height are not handled properly, it will destroy the landscape of ancient buildings in water towns. Therefore, we must pay attention to the treatment of urban external environment and spatial contour or skyline, and pay attention to the integrity of urban group style and spatial structure.

2 Community participation

In ancient town tourism, usually only a few residents can benefit from tourism development, and most residents will only feel that tourism development will bring them a lot of inconvenience. In the long run, it will inevitably cause local residents to dislike tourists and dislike tourism. Therefore, community participation is one of the important factors affecting the long-term and stable development of tourism. Only by fully mobilizing the enthusiasm of residents to protect the ancient town can the meaning and context of the ancient town really continue.

3. Vigorously tap the folk customs and enhance the cultural taste of the ancient town.

What we need to develop vigorously when traveling in water towns is these folk customs created by the people, passed down from generation to generation, because they are the most vivid and intuitive windows reflecting the history, life and traditional culture of ancient towns.

In addition, tourism commodity sales are an important part of tourism revenue, and there is no essential conflict between tourism commodity sales and the development and protection of ancient town tourism. The key lies in how to integrate the unique cultural atmosphere of the ancient town into commodity sales. Therefore, the development of tourism commodities in ancient towns in the south of the Yangtze River needs accurate planning and coordination by developers, and vigorously develops tourism commodities with local charm and local customs according to the characteristics of each ancient town.