What is the group of frequent buyers and potential buyers of travel products?

Tourists. Tourists refer to the group of frequent buyers and potential buyers of tourism products. “Travel” refers to travel, and “outing” refers to the process of traveling from point A to point B in space in order to achieve a certain purpose; “tour” refers to outings, sightseeing, and outings. Sightseeing and entertainment are travel to achieve these purposes. The two together are tourism.