What kind of major does tourism management belong to?

Basic educational system: three years | Enrollment target: | Education: technical secondary school | Professional code: 740 10 1.

Training objectives

Training objectives

This major cultivates the all-round development of morality, intelligence, physique, beauty and labor, and grasps a solid scientific and cultural foundation and knowledge of tourism geography, tour guide explanation, tourism e-commerce, customized tourism and hotel reception. , and has the ability of scenic spot service, travel agency operation, customized travel service and hotel service. And have a good sense of service, craftsmanship and information literacy, and can engage in technical and skilled talents in scenic spot services, travel agency services, customized travel services, tour guide services, hotel services, etc.

Professional ability requirements

Professional ability requirements

1. Ability to do tourist attractions, travel e-commerce, travel agencies, customized tours, tour guides and hotel services; 2. Have the basic ability of consulting, receiving and selling tourism products; 3. Have good scientific and humanistic quality and professional ethics; 4. Good language expression, customer communication and emergency handling skills; 5. Have the ability to guide tourists to care for the environment and travel in a civilized and safe way; 6. Have the ability to apply digital technology to meet the digital development needs of the tourism industry; 7. Have the ability of lifelong learning and sustainable development.

The main contents of professional teaching

The main contents of professional teaching

Professional basic courses: basic knowledge of tourism, tourism geography of China, general situation of tourist sources in China, and tourism policies and regulations. Professional core courses: tourism service etiquette, scenic spot service foundation, tour guide service foundation, hotel service foundation, travel agency service foundation, customized travel service and tourism e-commerce. Practice and training: docking with real professional scenes or working situations, and carrying out training in scenic spot services, tourism e-commerce, travel agency services, customized travel services, tour guide services, hotel services, etc. Inside and outside school. Internship in tourist attractions, tourism e-commerce enterprises, travel agencies, hotels and other units.

Major (skill) direction

Major (skill) direction

Example of vocational qualification certificate

Example of vocational qualification certificate

Vocational qualification certificate: professional skill level certificate of tour guide qualification: EEPM, tourism planning, customized tourism butler service, tourism course design and implementation, and cruise operation service.

Examples of continuing learning majors

Examples of continuing majors in higher vocational colleges: tourism management, tour guide, travel agency operation and management, customized tourism management and service, and development and management of smart scenic spots. Examples of continuing higher vocational undergraduate majors: tourism management, hotel management, tourism planning and design. Examples of continuing undergraduate majors: tourism management, hotel management.

Employment direction

Employment direction

Posts (groups) such as scenic spot service, tourism e-commerce service, travel agency service, customized travel service, tour guide service and hotel service in tourism and related service industries.

Corresponding occupation (post)

Corresponding occupation (post)

Other information:

Tourism management is a major that belongs to the discipline of management. Tourism management is an undergraduate major in colleges and universities, which belongs to tourism management major. The basic study period is four years, and the bachelor's degree in management is awarded. Undergraduate tourism management majors train applied professionals who master the basic theories, professional knowledge and skills of modern tourism management, have international vision, management ability, service awareness and innovative spirit, and can engage in tourism-related business, management, planning, planning, consulting, training and education.

Material supplement:

Tourism management courses include compulsory courses and elective courses.

1. Required course: Tourism management major offers four core courses: introduction to tourism, tourism reception industry, tourism destination management and tourism consumption behavior. Specifically, the core courses of each major are composed of "4+X", such as "4+3" (4+tourism economics, tourism planning and development, tourism laws and regulations).

2. Elective courses: Colleges and universities offer innovative and entrepreneurial courses (such as tourism creative planning and tourism e-commerce) according to industry characteristics, professional advantages, key disciplines, local characteristics or actual needs, and set up innovative and entrepreneurial courses suitable for students (such as tourism project planning and tourism image promotion).