What is the content of the examination for senior economist's tourism economy major?

The contents of the professional examination of tourism economy for senior economists include fifteen aspects, including the basic theory of tourism economy, the development of tourism destinations, the structure and changes of tourism industry, tourism economy and strategy, the development of tourism in the new period, and the strategic management of hotels.

The examination content of the major of tourism economy for senior economist includes fifteen aspects, including the basic theory of tourism economy, the development of tourism destination, the structure and change of tourism industry, tourism economy and strategy, tourism development in the new period, hotel strategic management, hotel competitiveness management, hotel management, hotel-oriented management, the nature and industry status of travel agencies, the management strategy of tourism service enterprises, the supervision and governance system of tourism service industry, the strategic management of tourism scenic spot development, the innovative development of tourism scenic spots, and the social responsibility and cultural construction of tourism scenic spots.

1. Basic theory of tourism economy. Including the classification of tourism activities and the characteristics of tourism economy; The relationship between tourism supply and demand and its evolution; Changes in the global tourism market structure, changes in the economic structure and the rise of tourism in China.

2. Tourism destination development. Including the formation of tourist destination, the connotation, path and ability system of sustainable development of tourist destination; Tourism destination management trends, destination crisis management, etc.

3. The structure and changes of tourism. Including the evolution of tourism industry structure, the optimization of tourism industry structure, the goal and path of dynamic transformation of tourism industry structure, and the collectivization development of tourism industry.

4. Tourism economy and strategy. Including rural revitalization and tourism development, poverty alleviation and tourism development, consumer society and tourism development, activating new tourism consumption policies, globalization of tourism market, globalization of tourism operation and so on.

5. Tourism development in the new era. Including the development mode and trend of global tourism; The connotation and requirements of the development of the integration of literature and tourism, and the innovative ideas of the integration of literature and tourism; Scientific and technological innovation and tourism development (smart tourism development, tourism development big data, tourism development and artificial intelligence); Ecological civilization and tourism development practice.

6. Hotel strategic management. Including hotel strategy analysis tools (SWOT matrix, "five forces" competition model, Boston matrix), hotel overall strategy selection, implementation and evaluation, new format and operation of accommodation industry (hotel development and innovation, boutique hotel development, accommodation industry and capital operation) and so on.

7. Hotel competitiveness management. Including hotel competition mode, hotel core competitiveness and hotel basic competition strategy; Hotel brand positioning management, carrier management, communication management and operation management; Hotel innovation resistance, hotel innovation thinking, hotel innovation mechanism and practice; The basic links of hotel crisis management, such as exogenous crisis, endogenous crisis, public opinion crisis, hotel disposal, etc.

8. Hotel business management. Including hotel marketing characteristics and marketing management system, hotel marketing combination strategy, hotel marketing activity planning, hotel marketing development trend; Hotel lobby atmosphere design and service control, room product design and service control, room revenue management principle and application; Early decision-making of hotel catering business, quality control of catering products and benefit management of catering business; Hotel security business management.

9. People-oriented management of hotels. Including employee recruitment management system, talent training management system, employee evaluation management system and performance return management system; Create a relaxed and moderate workspace, orderly management order and friendly and warm interpersonal relationships; Implement effective system management and analyze the feasibility, seriousness and artistry of system management; The construction and dissemination of hotel corporate culture, the practice of creating excellent hotel corporate culture, etc.

10. Nature and industry status of travel agencies. Including the definition of foreign travel agencies and the definition of domestic travel agencies; The background of travel agencies and the emergence of foreign travel agencies and China travel agencies; The development status and trend of foreign travel agencies, and the development status and trend of China travel agencies; The position and function of travel agency in tourism.

1 1. Operation and operation strategy of travel agency enterprises. Including the business operation and strategy of offline travel agencies, the operation mode and strategy of online travel service enterprises, etc.

12. Travel agency industry supervision system. Including the new challenges faced by the travel agency industry supervision system, the supervision subject, supervision basis and effectiveness of the travel agency industry supervision system in China, and the construction of the innovative governance system of the travel agency industry in China.

13. Strategic management of tourist attractions development. Including the vision and strategic objectives of the scenic spot, the analysis of the external environment of the scenic spot and the analysis of the internal conditions of the scenic spot; Formulate the overall strategy of the scenic spot, the management strategy of the scenic spot and the functional strategy of the scenic spot; Resource allocation, corporate governance, organizational structure and diversification strategy of scenic spots; Strategic control and evaluation of tourist attractions, etc.

14. Innovative development of tourist attractions. Including the basic classification of scenic spot innovation, the analysis of scenic spot innovation process, the construction of scenic spot innovation ability, the standardization and group development of scenic spots, ticket economy and reform and innovation (the bottleneck of scenic spot ticket economy, the development and transformation of scenic spot service economy, and the development and transformation of scenic spot cultural economy).

15. Social responsibility and cultural construction of tourist attractions. Including the social responsibility (economic responsibility, legal responsibility and ethical responsibility) and cultural construction (material cultural construction and institutional cultural construction) of tourist attractions.

Tips: Due to the constant changes and adjustments of examination policies and contents, the above information provided by this website is for reference only. If you have any objection, please refer to the contents published by the authoritative department! Outline of Business Administration Examination for Senior Economist in 2023

Format: PDF size: 6296.75KB 2023 Outline of Intellectual Property Examination for Senior Economist.

Format: PDF size: 6300.32KB

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