Sina's products and services

Sina.com mainly provides online media and entertainment services, aiming to become a fully functional online life community for Chinese people all over the world. Sina has more than 600 million registered users around the world, with the highest daily page views exceeding 600 million. It is the most respected Internet brand in Chinese mainland and the global Chinese community. Sina.com provides global users with comprehensive and timely Chinese information, diverse and fast cyberspace, and advanced means to communicate with the world conveniently and freely.

Through cooperation with more than 1000 content providers at home and abroad, Sina's website in Chinese mainland provides more than 30 online content channels. Sina's timely and comprehensive reports cover breaking news, sports events, entertainment fashion, finance and IT industry information at home and abroad. Sina Blog, an exclusive broadband interactive video product, which brings together elites from various industries, has become an indispensable part of the lives of hundreds of millions of netizens in China.

News Center: The news center has a good cooperative relationship with thousands of media in China, and has won a good reputation in the industry and the love of netizens for its comprehensive and rapid coverage of major events at home and abroad. "Watching Sina News" has become an indispensable content for netizens to surf the Internet. 20 12 from April 18, Sina. The website has joined hands with more than 70 influential media in China to launch a breaking news platform. Netizens can choose the location or other provincial media to directly break the news.

Sports Channel: Competitive Storm is the largest Chinese sports information channel in the world, covering all sports events in the world in an all-round way, reproducing the sports situation at home and abroad in a multi-media and all-round way, and dedicating the essence of sports in vivid and colorful ways such as pictures, texts and videos. Competitive storm includes domestic football, international football, NBA, comprehensive sports and other major columns, tracking and reporting sports stars and popular sports teams around the world, enjoying a good reputation in the domestic and foreign industries.

Entertainment Channel: As the largest and most influential Chinese entertainment media in the world, it reports the major news events in the entertainment circle and the star dynamics at home and abroad for the first time. Its numerous exclusive cooperation resources show its authority in the industry and its absolute advantage in entertainment websites. Sina Entertainment consists of stars, movies, TV, music variety, audio-visual and other columns, and has been reporting the entertainment circle in detail in various forms such as words, pictures, audio and video.

Science and technology channel: track the information and cutting-edge technology trends of major IT companies around the world for the first time, and report the latest policies and major news events in the science and technology industry in a rolling way to provide users with the richest and most vivid information services.

Financial Channel: Sina Finance, with its strong advantages of cooperating with dozens of leading financial media at home and abroad, captures and transmits the latest information of the capital market in real time, and has become the most advanced Chinese comprehensive financial platform.

Auto channel: Thousands of automobile news and service information are updated every day. The database covers domestic and foreign mass-produced models, providing practical guidance for car purchase and car use, and it is the spiritual home of millions of riders.

Real estate channel: the most powerful mainstream real estate media, providing authoritative and fast news information for the real estate industry in China, and providing users with practical service information such as buying houses, renting houses and home decoration.

Game Channel: As the largest game information website in Chinese, it provides the latest and most detailed game information and interactive services for players in China and the world.

Women's Channel: With the aim of "practicality, interaction and originality", it provides the richest fashion information such as clothing, beauty, body shaping and tripod photography, and creates the most interactive emotional communication platform and the most influential female topic; With the characteristics of "quickness and authority", we will report major events in the fashion circle at the first time, and realize the zero-distance contact between netizens and the trend.

Sina Video: Sina Broadband is an interactive network video platform, adhering to the development strategy of "building a broadband portal with excellent strategy", relying on advanced video-on-demand and P2P streaming media technology, featuring "news information+interactive entertainment+application services".

Sina Reading: The channel provides readers with the most timely and comprehensive book information, dedicates the latest book serials at the first time, and builds the most influential online original platform and communication community for China literature lovers.

Sina Travel: Sina Travel Channel is the most influential travel online media in the global Chinese community. Provide authoritative and practical tourist information and scenic spot information for netizens, a pleasant and easy-to-operate travel strategy sharing platform, reliable tourist routes and hotel reservation services.

Other information: wonderful channels such as reading, education, culture, constellation and military provide all-round and multi-angle information services for netizens. Sina Interactive Community provides users with various forms of online community services, including Sina Blog, Sina Weibo, Sina Podcast, Sina Mailbox, Sina Photo Album, Sina Forum, Sina Circle, Sina Post Bar and other product platforms. In Sina interactive community, these products cooperate with each other, creating a virtual living space for users to freely publish information, share resources and make friends.

Sina blog: launched in April 2005, it has developed into an interactive platform for personal original writing and sharing browsing with users with hundreds of millions of daily visits.

Sina Podcast: Born in June 5438+February 2006. It is another interactive platform based on user content originality launched by Sina Interactive Community after blog products. The main difference between blog and podcast is that blog mainly transmits text and picture information, while podcast transmits video and audio information.

Sina mailbox: Sina mailbox is a classic product with a long history in Sina interactive community, which was launched on 1999. The service includes free email for individual users, VIP paid email for enterprise users and Sina enterprise email.

On July 30, 2009, Sina officially launched the CN free mailbox, which has many breakthroughs in functions: 3G mailbox capacity, sending and receiving 30M oversized attachments at a time, etc. Has been online and officially registered, users can grab their favorite email names through various channels.

Sina photo album: photo album is an indispensable basic service in community service, and both Sina blog and Sina forum are important functions. Users can freely and conveniently store and manage their own digital video materials here, and they can also make new friends and discuss new topics by visiting other photo albums.

Sina Forum: It is the oldest product in Sina.com. It's been 10 years now. Sina Forum has thousands of theme forums with more than 10 million users, and it is the best among Chinese forums.

Weibo: It's the Weibo service launched by Sina. Com is a representative product in the web2.0 era. It started internal testing on August 4th, 2009. It was the Weibo product with the largest number of domestic users at that time. Public celebrity users are a major feature of Sina Weibo, which has basically covered most well-known cultural and sports stars, corporate executives and media people.

On September 30th, 20 12, the number of users in Weibo reached 424 million. The average daily active users reached 42.3 million. Among the daily active users, 72% of Weibo users use mobile phone clients or PCs to log on to Sina Weibo. Sina Weibo's advertising revenue is about 20 million US dollars, accounting for 16% of Sina's advertising revenue. Sina also occupies a leading position in the field of wireless value-added services. Through high-speed wireless internet access and colorful wireless data services, functions such as internet access, mobile office, web browsing and file transmission can be realized. At the same time, Sina Wireless is also far ahead in strengthening the deep coverage of the network, improving the quality of network operation, increasing data service channels and comprehensively improving data service support capabilities.

Sina SMS: covering products such as making friends, downloading, ordering and on-demand. Flagship products include headline news, news surfing, daily jokes, love books and many other wonderful services.

Sina MMS: It aims to provide MMS service to millions of users. Its biggest feature is to support multimedia functions and deliver comprehensive content and information, including text, images, sounds, data and other multimedia formats.

Sina IVR: IVR (Interactive Voice Response) is an interactive voice response, which refers to the value-added service of all voice services except the basic call service of users.

Sina WAP:WAP is a global wireless application protocol.

Ring back tone: Ring back tone (RBT) is the waiting ring tone preset by the called party before answering the phone.

Sina Treasure Box: Through China Mobile Treasure Box Service Platform (wireless Java service), it provides users with graphical and dynamic mobile value-added services.

Sina Constellation: It is a comprehensive constellation channel including horoscope, horoscope fashion, emotional story, horoscope tutorial, psychological test questions, etc. Sina Enterprise Service is an all-round network information service platform that Sina.com, as a provider of Internet technology, information dissemination, services and products, integrates the advantages of existing technologies and Internet media resources, and builds with powerful products such as search engine, enterprise mailbox, classified information, enterprise yellow pages, industrial information and city portal.

Basic application services: Enterprise mailbox relies on Sina's technology and network services. Com provides centralized management of professional mailboxes with the suffix of enterprise domain name, which fully embodies the brand image of the company and facilitates the unified management of the company's executives.

Investment Alliance: Sina Investment China Channel: Adhering to the consistent characteristics of large-scale, rapid and in-depth information dissemination in Sina.com, making full use of the networks and technologies of Sina, Taiwan, Hong Kong and Taiwan to realize complementary advantages and serve various domestic investment institutions and capital financing institutions.

Sina City Alliance: This brand-new cooperative development strategy, with local cooperation stations between Sina and various city governments as the main cooperation platform, provides various publicity services based on the Internet platform for the government, aiming at shaping city brands, publicizing urban tourism cultural resources, attracting investment and promoting regional economic development.

Sina DM system is a new marketing network database system project. Its marketing model has the characteristics of low investment, high efficiency, intelligence and scientificity. In order to operate DM system engineering effectively, we need to learn the knowledge of DM system engineering, master the methods of how to operate DM system engineering, and then establish a high-end team with ability and experts to implement DM system engineering smoothly. The system can bring huge business opportunities and high profits to the marketing of hypermarkets. The operation of data mining system engineering makes marketing management more feasible, scientific and developmental.

With the rise of web games, Sina has increased the information channel of web games and also operated web games. The web games of Sina's web games are: Wolong, Tomb Raider Notes, Fairy Road and Divine Comedy. 2013165438+1October 14. Sina plans to issue convertible senior bonds with principal of 600 million USD, which will expire in 20 18 years. Sina has not yet determined the bond conversion rate and related terms, which will be announced when the bond is issued.

Sina plans to offer early subscribers a 30-day option to purchase additional convertible senior bonds with a principal of 90 million US dollars. The holder can immediately convert the bond into the company's common stock on the second trading day after the maturity of the bond.