Traditional Culture Encyclopedia - Travel guide - What do you think are the public relations goals of museum-type tourism organizations?

What do you think are the public relations goals of museum-type tourism organizations?

The public relations goal of museum-type tourism organizations is to enhance user perception and drive business. Public relations goals refer to a state or goal that an organization pursues and aspires to achieve by planning and implementing public relations communication activities. It is the core of all public relations activities and the direction of public relations efforts. The entire process of public relations practice can be understood as the process of setting public relations goals and achieving them.