Tourism has fallen into a trough or will become a dark horse in the travel agency industry.

Recently, there is news in the tourism industry that Didi will enter the tourism market. Beijing Xiao Ju International Travel Service Co., Ltd. is qualified to set up a travel agency because its business scope includes tourism business. In fact, Didi has planned to enter the tourism industry as early as the beginning of 20 19, so it is also foreseeable. I hope Didi will join in and revitalize the tourism industry.

Didi will enter the tourism market;

According to enterprise survey data, on May 20th, Beijing Xiao Ju International Travel Service Co., Ltd. was established with a registered capital of 50 million yuan and its legal representative is Cai Xiaoou.

The business scope of Beijing Xiao Ju International Travel Service Co., Ltd. mainly includes domestic tourism business; Inbound tourism business; Tourism information consultation; Train ticket sales agent; Air ticket sales agent; Conference services; Hotel management; Catering management; Car rental (except for buses with more than nine seats); Economic and trade consultation; Design, produce, display and publish advertisements. (Market entities independently choose business projects and carry out business activities; Domestic tourism business, inbound tourism business and projects subject to approval according to law, after approval by the relevant departments, carry out business activities in accordance with the approved content; Shall not engage in business activities of projects prohibited or restricted by the industrial policies of the state and this Municipality. )

Beijing Jucai Power Technology Co., Ltd., a wholly-owned subsidiary of Beijing Xiao Ju Technology Co., Ltd. (Didi), is a wholly-owned major shareholder of Beijing Xiao Ju International Travel Service Co., Ltd., with Cheng Wei as its actual controller, with a total equity ratio of 49. 19%.

Didi started its tourism business very early;

The domestic tourism market is expected to welcome heavyweight players.

In fact, it is not a day or two for Didi to covet the tourism market. As early as April 20 19, Didi quietly established Beijing Jucai Power Technology Co., Ltd., and its business scope is almost the same as Xiao Ju International Travel Service Co., Ltd.

Previously, in July of 20 18, Didi reached a strategic partnership with Booking Holdings, an online travel and peripheral service platform. book

The application owned by the holding company will provide users with the interface of Didi taxi service, and Didi passengers will also be able to book hotel accommodation directly through Booking.com or Agoda platform.

It must be mentioned that Booking Holdings has invested $500 million in Didi Strategy. book

The holding company owns brands such as Booking.com, priceline.com, KAYAK, Agoda, Rentalcars.com and OpenTable, providing users with services such as destination experience, search engine, hotel brand official website, comprehensive transportation and airport pick-up.

Didi wants to travel at the bottom?

Is this a good time for Didi to travel?

As we all know, this epidemic can be said to be a disaster for many offline industries, especially the service industry represented by tourism. Even OTA boss Ctrip announced a "comprehensive salary reduction" from the top; Tuniu, which is also listed on the US stock market like Ctrip, is in danger of being delisted.

However, the impact of the epidemic is only temporary. Tourism occupies a very important position in China's national economy and has become a pillar industry in the strategic line of national economy.

From the perspective of supply and demand, according to the statistics of the central bank, 19% of ordinary people's household expenditure is spent on tourism, which shows that tourism has shifted from niche market to mass market, and tourism has gradually become a normal life option for ordinary people. Tourism has become one of the most important leisure ways for people. People were grounded for several months because of the epidemic. Once the control is lifted, people's enthusiasm for tourism will be extremely high.

Internationalization has always been one of Didi's core development strategies. Previously, Didi has laid out travel markets in India, Brazil, Singapore, Estonia and the Middle East through acquisitions and investments. With the development, the outbound market is also becoming the key development direction of tourism. Holding a large number of overseas resources, it may be more advantageous to start traveling abroad.

The epidemic has led to the closure of many small and medium-sized travel agencies and the imbalance between tourism supply and demand. It is a good opportunity for Didi to enter the tourism industry at this time. The epidemic brought tourism into a trough, and Didi quietly set up a travel agency. Are you going to bargain-hunting? Will Didi, a powerful traffic portal, become a dark horse in the travel agency industry? Let's wait and see.