Travel motivations Tourism motivations

To stimulate tourists' travel motivation is to mobilize tourists' enthusiasm for travel, stimulate tourists' interests and needs, and encourage potential tourists to actively participate in tourism activities. How to stimulate tourists’ travel motivation? Due to the complexity of the social environment of tourists and tourists’ psychological activities, the main factors affecting travel motivation are:

First, tourists’ response to external stimuli or situations Different psychological reactions affect travel motivation. Tourists with a wide range of interests and hobbies and rich imagination can quickly form travel motivations under the influence of stimuli; tourists with a calm personality, deep observation of problems, and strong independence can form motivations slowly, but have strong rationality and stability. , that is, once the motivation is formed, the behavior occurs quickly.

Second, tourists’ values ??and expectations affect travel motivation. Tourists have certain expectations and evaluations of tourism products and services as well as tourism activities. High expectations, good evaluations, rapid motivation formation and firmness; low expectations, poor evaluations, slow motivation formation and hesitation.

Third, tourism products and services affect travel motivation. Tourism products and services are enjoyed by tourists, and the quality of tourism stimuli directly affects tourists' expectations and evaluations. Unique and excellent tourism products, coupled with friendly, touching and high-quality tourism services, can stimulate tourists to leave a good impression and promote the formation of their travel motivation.