The Influence of Hotel Management on Tourism Development

The Future Development of China Hotel Industry

L, the supply is relatively surplus and the competition is fierce.

From 1996 to 2000, the tourist hotel industry * * * increased 354,000 rooms, with an average annual growth rate of 12.39%, while the growth rate of tourists in the same period was 4.0%. Because the supply exceeds the demand, hotel enterprises compete excessively. From 1996 to 1998, the average occupancy rate and profit rate of hotels in China decreased year by year, and the whole industry suffered losses from 1998. The losses in 1998, 1999 and 2000 were 4.556 billion yuan, 5.364 billion yuan and 2.643 billion yuan respectively. This situation. The new investment has been restrained, forcing the hotel industry to slow down its scale expansion. At the same time, strategic issues such as controlling the total number of hotels and improving the quality of hotels are put forward.

2. The new development investment points of the hotel industry will gradually move westward to optimize the regional structure.

Due to the rich tourism resources in the central and western regions of China, and a series of measures to develop the central and western regions have been introduced in succession, some hotel investments will probably be transferred from the eastern and southern regions to the central and western regions. With the further development of economy and tourism resources in the central and western regions, the hotel industry in the central and western regions will further develop and become the new and most potential growth region of hotel industry in China. Generally speaking, the total number and grade of tourist hotels in cities in developed coastal areas have reached a very high level, while the central region has developed rapidly, and it is expected to reach a higher level in the next three years, with the bottleneck mainly in the western region.

3. The management level of hotels will continue to be in line with international standards, and it will become a new trend to strive to develop economy hotels with international standards.

As far as competition is concerned, in the field of high-end hotels, foreign hotels will continue to maintain their advantages, and most domestic hotels are concentrated in the low-end areas. In the middle and low-end areas, foreign-funded hotels have not yet moved. Economy hotels with international standards will become the focus of competition and construction in the future. Economy hotel is the focus of foreign hotel groups. According to the forecast of China Tourism Bureau, by 2020, the number of overnight visitors will reach 9500-1390,000, with an average annual growth rate of 5.7%-7.75%. The International Tourism Organization predicts the future, and thinks that by 2020, the number of international tourists will reach 654.38+0.6 billion, and China will reach 654.38+0.3 billion, making it the largest country of entry in the world. In view of this trend, foreign hotel groups regard budget hotels in China as a potential growth point. With the implementation of paid vacation, the improvement of traffic conditions and the improvement of people's income level, domestic tourism has developed rapidly, and domestic guests have become a source of tourists that cannot be ignored in hotels. The future demand trend is that economy hotels with simple decoration, clean sanitation, convenient facilities and moderate price will become the hotel industry type valued by domestic tourists. In terms of quality and service, high-end hotels basically meet the demand, and there are a large number of middle and low-end hotels, but they are far from international standards. This situation is not consistent with the growth trend of international and domestic economic tourists. There are more than 240,000 hotels, guesthouses, guest houses and other accommodation facilities in China, of which about 1 000 are star-rated hotels, accounting for 4%. There are more than 230,000 accommodation facilities, and more than 96% of them have not entered the star range. Most of them are small and medium-sized hotels here. Therefore, the transformation of existing small and medium-sized hotels to meet international standards is the focus of hotel industry construction in the future. About tourism:

With the reform and opening up, China's tourism industry has ushered in a beautiful spring. In the early 1980s, Comrade Xiaoping was far-sighted, and put forward to vigorously develop tourism, and clearly pointed out that tourism was an industry that earned foreign exchange by starting a business, which opened the door to ideological emancipation for the development of tourism. 1985 tourism has been formally incorporated into the national economic plan and become an economic industry. 1985 tourism has been formally incorporated into the national economic plan and become an economic industry, completely changing from business reception to economic industry. For more than 20 years, tourism has maintained a good momentum of rapid development and has been highly valued by the party and the country. It is particularly worth mentioning that in the recent Tenth Five-Year Plan, the central government once again proposed to vigorously develop tourism, and the Central Economic Work Conference also listed tourism as a new growth point of the national economy for three consecutive years. The main experience of developing tourism in these 20 years is.

It can be said that tourism has broad development prospects.