Anaya clubmed changed its name.

The renaming of Anaya clubmed is an important event in China tourism market in recent years. This holiday brand, once famous at home and abroad, has been officially renamed Anantara Anaya Resort Hotel after a large-scale equity change.

The name change is mainly due to the emergence of a larger changes in equity in the process of brand development. The original investors had problems such as the break of the capital chain in the course of operation, which led to the brand being in trouble for a time. After new investors entered the company, in order to better adapt to the development of China market and improve the brand's popularity and reputation, they decided to rename the brand.

The renaming of Anantara Anaya Resort Hotel is not only a name change, but also an important step in brand strategy adjustment. This new name combines the characteristics of Anaya and Anantara, implying that it is a holiday resort that combines local cultural characteristics and international standards. At the same time, the name change also marks the further deepening and development of the brand in China market, and will pay more attention to the promotion of localized operation and service experience.

Brief introduction to Anaya clubmed history:

Anaya clubmed, the full name of Anji Resort, is a product of French ClubMed Group, located in Anji County, Huzhou City, Zhejiang Province. ClubMed group was founded in 1950, and was co-founded by the founders Jerome Gordete and Henri Bonzon. 1967, the first ClubMed Resort opened in Yabuli, China, and later opened resorts in Hainan Island and Phuket, China.

Anaya clubmed is a resort in China. Its design is inspired by bamboo forests and tea gardens, and it is full of the characteristics of the south of China. The architectural and decoration style of the resort is full of China elements, with bamboo forests, tea gardens and flowing bridges. Anaya clubmed provides a variety of leisure activities, such as swimming, fitness, yoga, rock climbing, diving and so on. , as well as a wealth of parent-child activities, such as children's clubs, children's playgrounds and so on.

Anaya clubmed enjoys a high reputation in China tourism market, and its excellent services and facilities and beautiful natural environment are loved by many tourists. In the past decades, Anaya clubmed has become one of the important parts of China's high-end tourism market.

Generally speaking, Anaya clubmed is a resort of French ClubMed Group in China, which is loved by many tourists for its beautiful natural environment, unique Chinese design style and excellent service and facilities.