How to design the cover of Huahua

In addition to the text on the cover of a book, properly inserting some pictures and matching them with beautiful colors can greatly increase the visibility of the cover. Good matching directly affects the beauty of the cover

Picture design:

The cover pictures are intuitive, clear, visually impactful, and easy to resonate with readers. Become an important part of the design elements. The content of the pictures is rich and colorful, the most common ones are people, animals, plants, natural scenery, and all products of human activities.

Pictures are an important part of book cover design. They often occupy a large area in the picture and become the visual center, so picture design is particularly important. Generally speaking, youth magazines and women's magazines are leisure books and periodicals, and their standard is public aesthetics. Pictures of popular film and television singers and models are usually selected as covers; the standard for selecting pictures in popular science publications is intellectual, and they often choose pictures related to nature and advanced ones. Pictures of scientific and technological achievements; sports magazines choose pictures of sports stars and competitive scenes; news magazines choose news figures and related scenes, and their criteria are neither youth and beauty nor scientific knowledge, but news value; covers of photography and art publications The criterion for selecting excellent photography and art works is artistic value.

Color design:

The color treatment of the cover is an important aspect of the design. Appropriate color expression and artistic processing can produce eye-catching effects in readers' vision. The use of color should consider the needs of the content, and use different color contrast effects to express different contents and ideas. In order to seek unity and coordination in contrast, it is appropriate to arrange the secondary colors with each other so that the contrasting colors are unified in coordination. The color of the book title must have a certain weight when used on the cover. If the color is not pure enough, it will not produce a striking and eye-catching effect. In addition to painting colors for the cover, decorative colors can also be used. The color of the cover of literary and artistic books may not be suitable for textbooks, and the color of the cover of textbooks and theoretical works is not suitable for children's books. The meaning of color must be viewed dialectically and cannot be used metaphysically.

Generally speaking, when designing the colors of children’s publications, we should focus on the delicate, simple, innocent, and cute characteristics of children. The colors are often high-key, weakening the intensity of various contrasts, and emphasizing the soft feeling; women’s books and periodicals The color tone can be based on the characteristics of women, choosing a gentle, charming, and elegant color series; the colors of sports magazines emphasize stimulation, contrast, and the pursuit of color impact; and the colors of art magazines require rich connotations and depth, Avoid frivolity and kitsch; the colors of popular science books and periodicals can emphasize the sense of mystery; the colors of fashion magazines should be trendy and full of personality; the colors of professional academic magazines should be dignified, serious, elegant, reflecting a sense of authority, and it is not appropriate to emphasize high-purity color contrasts.

In addition to coordination in color configuration, we must also pay attention to the contrast relationship of colors, including hue, purity, and brightness contrast. If there is no contrast between cold and warm colors on the cover, it will feel lack of vitality; if there is no contrast between lightness and depth on the cover, it will feel dull and breathless; if there is no sharp contrast of purity on the cover, it will feel old and commonplace. We must grasp the relationship between brightness, purity, and hue in cover color design, and at the same time use these three relationships to understand and find the causes of defects on covers in order to improve color cultivation.

The design rules for pictures and colors have been discussed above. Only by flexibly using basic methods for different books can we design an excellent cover that will make readers fall in love at first sight and be unable to put it down.