"The 1th Projection Room" congratulates each episode of 212. Do you have the film review text?

The 1th screening room (spring) in 211

211 is a mixed year for China films. The good news is that the film market has continued to grow for many years. Although the official data has not been released by the end of the program, there is almost no doubt that the annual box office will reach 13 billion yuan. But we should also be soberly aware that, The final victory of the "13 Highlands Battle" was a painful price. According to the filing and approval data of the Film Bureau, in 211, more than 6 domestic films were shot and allowed to be released. However, the total number of films that were finally released in theaters and consumed by our audience did not exceed 18. Among these films that finally disappeared silently, there were both films such as <: Biluo Snow Mountain > Such excellent works of art have not been released because their market value has not been recognized. There are also a large number of films with poor quality. No one cares about them because of their lack of commerciality and artistry. Under the banner of victory flying on the 13-meter high ground, we should also see those untimely people who have been sacrificed by the market and those stepping stones who are doomed to be ignored.

There has been a surprising trend in the overall film creation form in 211. From the <: Legend of Wulin > < > Carry love to the end > To <; Guanyinshan > < Smile with a knife > < Steel piano > And the year-end <: 33 days of lovelorn love > When these films have gained enough attention in the market and word of mouth, Some films have won double recognition in terms of box office and word of mouth. The same trend of these domestic films is to start to seriously respect the market, respect the audience and respect the film itself. Finally, they have also won the respect of the market. For domestic films that have been struggling in the quagmire of high box office and low word of mouth for a long time, the appearance of these films has finally lit up a ray of hope for our audience. There is another trend in 211 that is also gratifying to us. As a cultural and entertainment product, our young audience finally began to express themselves with their movie tickets. More and more films began to pay attention to the opinions and attitudes of young audiences and began to produce some positive changes. These young audiences with strong vitality and consumption power finally forced those filmmakers to listen to their voices with the power of one person, one vote. In the past, we watched what you filmed. But from now on, it is. You can shoot whatever we want to see.

As a continuation of the 21 Lunar New Year, there were 1 Chinese and foreign films released in January, although <: Let the bullets fly > And <: If you are the one 2> It can be said that in 21, the New Year's Eve was very popular, but there are still new films released in January <: Chuangzhanji > < New Shaolin Temple > And an annual <; Joy and Big Big Wolf > Good market results have been achieved.

<; Legend of Narnia 3>

as the third installment of the chronicles of Narnia series <: The chronicles of Narnia 3: Treadmill at Dawn > The popularity in China is obviously not as good as the first two films. However, with the golden signboard of 3D movies and the high ticket prices that followed, this film finally achieved 12 million box office results in the domestic market. For many 3D movie lovers, this late-converted 3D movie will become their lingering nightmare in the new year. There are seven legendary novels in Narnia, namely <: The magician's nephew > < The lion witch and the wardrobe > < Talking horses and boys > < Prince Caspian > < The voyage of Dawn Treader >: < Silver chair > And <: The last battle > Because there is no strict sequence in the stories of these seven novels, the three Narnia legendary films that have been released are <: The lion witch and the wardrobe > < Prince Caspian > And this film <; The voyage of Dawn Treader >:

In the third movie, there is nothing left except the three protagonists who are getting more and more disabled. Those animal characters who are deliberately arranged to be cute in the movie also lack recognition and interest. The level and IQ of the whole movie story begin to decline. The plot is far from the ups and downs, and the poor 3D effect of the later conversion also makes the movie's viewing experience worse to a certain extent. The poor pictures and vague subtitles, together with the monotonous plot, make those viewers who have been struggling to get back the ticket money finally have to. Chuangzhanji >

< Chuangzhanji > If translated directly, the original English name is a legacy. This slightly frustrating name is because this film was made in 1982 <: Battle for hegemony in the electronic world > The sequel. The story setting and the character setting are both direct continuation of the <; Battle for hegemony in the electronic world > In 1982, Kevin Flynn, an IT genius, founded Yingkang Company to bring mankind into a new era. However, shortly after the glorious era, Kevin mysteriously disappeared. After that, Kevin's young son Sam inherited his father's position. However, it was deprived of the actual control by the company's careerists. The story of this film began directly 28 years later. Sam learned that his father's message came from a long-abandoned studio. Sam went to explore and ended up in a fully digital virtual world.

As a film supported by shocking audio-visual effects, this film has three major selling points: IMAX, 3D and Dolby 7.1 sound effects. All of them are technical. Such a movie, with almost all kinds of special-shaped daylight tubes as the main characters, sells gimmicks of visual effects. If it is exaggerated, this movie is prepared for IMAX screens. If you don't watch IMAX, its greatest consumption value will disappear. Another selling point of this movie is that it is the first domestic movie that adopts Dolby 7.1 surround sound standard. The first movie in the world that adopts Dolby 7.1 is <; Toy Story 3> However, due to the limitations of domestic screening conditions at that time, the released version was still the traditional 5.1 standard version. Compared with the left, middle and right low frequency effect of the traditional 5.1 system, the 7.1 system added left rear surround and right rear surround. These two new rear surround intervals can enhance the 36-degree flow direction of sound in the cinema. For <: Chuangzhanji > For this kind of film that relies heavily on audio-visual effects, this enhancement of sound effects really plays a role in adding points. The change of surround sound effect is quite obvious in several paragraphs of UFO vs. Racing Wars. < P > <; New Shaolin Temple >

As a film directed by Shi Yongxin of Shaolin Temple, although this film is called <: New Shaolin Temple > But it is similar to the one we are familiar with before <: Shaolin Temple > It has nothing to do with it. Although the film's final box office score reached 22 million RMB, although the film was directed by Chen Musheng and starred in Jackie Chan and Nicholas Tse of Andy Lau, it is still a film full of mediocrity from head to toe. French director Truffaut once said that the reason why bad movies are full of violence is that the director is unable to express strong feelings by simple and restrained means. For < New Shaolin Temple > This is the most accurate evaluation of this film. As an advertising film specially customized for Shaolin Temple Tourism Development Group, the whole film really looks like mediocrity. It has all the elements that the story characters should have, and the audience can't easily say that it is a bad film. But it just doesn't mean anything.

A movie can't be sold with sincerity, but it can't be sold without sincerity. Although the screenwriter and director of this film have always wanted to tell the audience that the main purpose of this film is to put down the butcher's knife and become a Buddha, in the end, the audience can only see the chaotic values from the messy narrative and unrestrained violent display. Moreover, from the perspective of a movie, such a movie filled with vulgar scenes of Hong Kong films in the 198s appeared in 211. I really don't know whether these film masters are too confident in themselves or too contemptuous of our audience. This lack of respect for the audience in the mainland market is about to be hit head-on by the audience in the film market in 211.

< Pleasant Goat and Big Big Wolf >

As the third film version of Pleasant Goat and Big Big Big Wolf series, this series clearly shows that it will not come to an end until a set of 12 Chinese zodiac animals are put together. It is meaningless to demand its production technology for a FLASH animation mainly aimed at children. Due to the successful marketing, it is now <: Pleasant Goat and Big Big Wolf > Series has become a routine specialty in cinemas during the Chinese New Year. From many parents taking their children to the cinema to see Pleasant Goat, there is a great momentum when the Spring Festival Gala was just emerging. I feel that it is no better to miss the Spring Festival Gala than not to eat jiaozi.

The final box office of this film is about 14 million RMB. This box office figure has been basically stable in this range for three consecutive years. Description <; Pleasant Goat and Big Big Wolf > The audience of a series of movies is a relatively fixed group, and they have developed the habit of fixed viewing consumption. For such a brand-name movie series, it will be the key to whether it can go further if it improves the quality of production technology, the quality of stories and the audience.

< Legend of Wulin > The movie version

has been popular for five years in the TV sitcom of the same name < Legend of Wulin > The movie version has finally reached the screen. During these five years, actors such as Yao Chen, NI YAN and Sha Yi have successively reached the screen by virtue of the popularity created by this popular TV series, and have become the hottest first-and second-tier stars in China. At the call of TV director Shang Jing and screenwriter Caishen Ning, the original team of TV series finally gathered on the screen again. With a production cost of less than 2 million, it finally achieved about 2 million box office results, which created the first market miracle of domestic movies in 211. As a sitcom, the TV series of the same name does not have a strict story category, but each episode is independent. For movies whose time can only be limited to 2 hours, The story becomes the most important factor to determine the film's good-looking degree.

A man named Pei Zhicheng, who claimed to be a wealthy businessman, came to Qixia Town. In order to seek wealth, he tried his best to buy the whole Hexi area of Qixia Town on the grounds of demolishing nail houses. All the real estate resources, under the conspiracy of the profiteer Pei Zhicheng, the whole Hexi area of Qixia Town was already in poverty. In order to realize his plot to monopolize the real estate market of Qixia Town, Pei Zhicheng invited him at a high price. Ji, a sharp killer, was unable to clear all obstacles for him. Ji was unable to decide to continue killing for more money. In order to avenge the killing of his brother in those years, he wanted to wash the Tongfu Inn. Faced with such a challenge, the guys in Tongfu Inn once again rallied around Yu's shopkeeper and began to fight for Qi Xia Town and their future. It was a beautiful thing for movie viewers to turn on the TV and watch TV. However, it would be a little loss to spend money to sit in the cinema and watch TV series. Although the movie version <: Legend of Wulin > The audio-visual level has been upgraded as much as possible, but at the most basic story level, the audience still sees the familiar feeling of TV series. However, for such a film adapted from popular TV series, its purpose is very clear, that is, to extend the industrial chain created by TV series and earn some money in the film link. For those who expect to see it in the cinema, few people have too high expectations. As a film product with very clear production purpose and audience demands, the film version <: Legend of Wulin > It can be said that it is qualified to meet the needs of the audience. To make too much demands on its artistic pursuit will only make everyone feel embarrassed.

< Carry love to the end >

This film is a sequel to the 1998 TV series. It was created by the original crew. The first story tells that Yang Zheng and Wen Hui have been married for many years. Although Yang Zheng has fulfilled his promise to Wen Hui in material life, he is drifting away in spirit. Finally, Yang Zheng ran away from home for the first time after a party. The first story tells the possibility of another life. Twelve years later, everyone organized a reunion in Shanghai. At the party, encouraged by their classmates, they once again entered each other's lives. The third story still tried to explore the different possibilities of life. In the middle of the night, Yang Zheng received an overseas call from Wen Hui. Yang Zheng made up his mind to go to France to look for Wen Hui. However, at Bordeaux Station in France, Yang Zheng discovered that Wen Hui was not picking up himself, but a young girl. Yang Zheng gradually discovered the truth of Wen Hui's life in the beautiful Bordeaux grape manor. The long MV happened in an equal universe, so we don't have to demand anything. Those who were still in college in the 199s have become the main consumers in the present society after 12 years, and money is no longer the most important thing for them. They begin to care about things that once lost, they can't go back. For example, love, dreams, and youth. Those swarming audiences are thinking about the time that they have quietly passed away. For this kind of movie that can touch the hidden desires of China audiences, it is no longer important whether it is like a movie or not. What matters is that our audience can finally have a chance of collective nostalgia in the cinema.

Because the 211 Lunar New Year and Western Valentine's Day coincide with the release on February 12. Carry love to the end > It achieved an explosive box office result in the market. After two days' warm-up, this film made a single-day box office of 7 million on Valentine's Day on February 14th, setting a single-day box office record. Compared with the production cost of this film of about 2 million, the final <: Carry love to the end > It has achieved a box office achievement of about 2 million, successfully shaping the box office myth of the second domestic film in 211. < P > <; I know a woman's heart >

As the first mainland Hollywood authorized remake film, < I know a woman's heart > A remake of the film starring Mel Gibson 1 years ago <: Men are 1% > It can be said that it is a very neat remake film, so that some defects of the original story are copied.

The film tells the story that Sun Zigang, the creative director of an advertising company, got a special function because of an accident, and he can hear women's hearts. From the perspective of human industry, this time < I know a woman's heart > The remake is a very meaningful attempt for China films. Granting the remake is a reference for us to learn from the mature production system and exchange the market for experience and growth, while plagiarism is an attempt to take advantage of chaos. The remake and plagiarism are completely the same concepts. This is due to the mature script mechanism in Hollywood. The remake <: I know a woman's heart > In the film of the same period, it ensures a high degree of entertainment, regardless of the story rhythm, characters, details and bridges. Although some plots in the film are not enough because of the cultural differences between the East and the West, for urban romantic comedies, this film is in China.