Digital currency, the "national team" involved in mobile payment, Ma Yun and Ma Hua Teng did not expect. How to evaluate?

According to the China UnionPay Express Red Packet Campaign launched by UnionPay, China UnionPay Express APP has prepared four new year red packets: opening the door, signing in red packets every day, inviting relatives and friends, and initiating transfer red packets. Users can get up to 20 18 yuan per day.

Previously, both Alipay and WeChat rolled up their sleeves and prepared to fight in the Spring Festival red envelope war. Now with the participation of UnionPay with the background of the national team, many people have more expectations.

China UnionPay Express is a unified brand created by UnionPay specifically for the mobile Internet. China UnionPay is a joint bank card organization in China approved by the People's Bank of China.

In fact, the layout of UnionPay in the field of mobile payment has a long history. As? National team? Players, China UnionPay launched a mobile payment scheme based on financial IC card chips as early as 2006. However, telecom operators and the financial industry have each proposed a set of NFC standards, and the two sides are deadlocked. It was not until 20 12 that the financial industry system standard was established as the national standard. Since then, China UnionPay has gradually become the main promoter of NFC.

A lot of things have happened. In 20 17, unionpay United commercial bank officially launched unionpay QR code payment, and joined hands with all parties in the industry to release a unified App. China unionpay express? . According to the latest data released by UnionPay, the growth rate of UnionPay mobile phone flash payment transactions has been accelerating for several months in 20 17. China unionpay express? With the launch of the APP, the number of transactions of UnionPay QR code in June 20 17 12 increased by more than 4 times.

The report card is really eye-catching According to the transaction data of UnionPay, the online transfer transaction amount of UnionPay in 20 17 was 93.9 trillion yuan, up 28.8% year-on-year.

According to industry insiders, such rapid development seems to announce that the situation of mutual containment between Alipay and WeChat in mobile payment is about to break, and mobile payment will present a three-legged situation in the future.

Imagination potential

To be fair, in recent years, in the field of mobile payment, Alipay and WeChat have gained rapid momentum, and both sides have spared no effort to compete for territory. However, a common law in the Internet industry is that barbaric growth is only suitable for the primary stage, and the status of enterprises in the industry will change if they are not taken seriously.

Obviously, with the development of UnionPay in mobile payment, the model of barbaric expansion of mobile payment will no longer be applicable, and even the continuous efforts of UnionPay are an important force to change the current mobile payment pattern.

Of course, the mobile payment services provided by the three are similar, but there are still significant differences between them. And this difference can basically be reflected in the characteristics of their respective products.

What is the iconic service of WeChat payment? Red envelopes? Users can send red envelopes to friends in the social WeChat group, which is the product of WeChat social communication mobile application. Users who have registered bank account information can enjoy life services such as paying fees and paying for shops through continuous use of mobile phones.

In contrast, Alipay has developed with the expansion of services, aiming at promoting the payment service of online shopping website Alibaba. Alipay is more than just an escrow payment service. Consumers can pay the seller after confirming the receipt of the goods or services. Similarly, Alipay is also expanding its services to other transactions outside Alibaba's website, including offline payment of utilities.

As an officially recognized credit card and debit card network company in China, UnionPay launched the QR code payment standard in May 20 17. At present, Alipay and WeChat payment occupy a dominant position in this field, but the entry of UnionPay is bound to drive the whole situation of QR code payment. With the cooperation of UnionPay's own technological breakthrough and supervision, the advantages of UnionPay in the field of QR code payment will gradually become prominent. This potential should greatly promote the future valuation of UnionPay.

The great advantage of the national team background

As third-party payment, WeChat and Alipay are doomed to their limitations in the use and supervision of bank cards.

As a non-bank financial service provider, Alipay has long avoided regulatory restrictions and can extend its services overseas. However, at the end of 20 16, Alipay was required to close all overseas financial accounts, which had a considerable impact on its business in Southeast Asia.

The most widely used WeChat overseas is its own social attributes. In terms of mobile payment, WeChat Payment has established external partners to jointly explore overseas markets. In South Africa, WeChat Pay launched an international payment solution. Users can now use WeChat wallet to send and receive money or withdraw cash from ATM machines. However, the number of countries it cooperates with is far less than that of UnionPay partners.

As of June 20 17, unionpay network has spread all over China, and has been extended to 160 countries and regions outside Asia, Europe, America, Oceania and Africa.

Compared with the other two companies, the huge number of users of UnionPay also laid the foundation for its future. Brother Yi? State. The data shows that up to now, China has issued more than 5.4 billion UnionPay cards, and the transaction volume of UnionPay cards has exceeded 38 billion in 20 16 years alone.

UnionPay also pays more attention to cardholders who go abroad. In 20 15, the United States attracted more than 2.5 million tourists from China, who spent more than 40 billion dollars locally. By developing cooperative relations in the United States, UnionPay can successfully enter the American market, thus increasing its overseas market share.

UnionPay once said that the acceptance network of UnionPay cards in the United States is becoming more and more perfect. At present, almost all ATMs in the United States can withdraw cash with UnionPay cards, and more than 80% of merchants can pay with UnionPay credit cards. In new york, Hawaii, San Francisco, Los Angeles, Orlando, Chicago and other famous shopping centers and outlets, the acceptance coverage of UnionPay cards generally exceeds 90%.

The International Layout of UnionPay

In 2004, UnionPay began to take the step of internationalization. At the end of 20 12, unionpay international Limited (Liability) Company (unionpay international), which has been brewing for a long time, officially opened in Shanghai. As a subsidiary of China UnionPay, it will be responsible for the exclusive business in unionpay international, China.

At present, there is no product that can be compared with the layout of UnionPay in internationalization. UnionPay has basically achieved global coverage.

The data shows that the overseas acceptance network of UnionPay cards has covered 160 countries and regions. Hong Kong, Macao, Mongolia, Cuba and the United Arab Emirates have basically achieved full acceptance. UnionPay cards can be used by 80% merchants in Northeast Asia, and the acceptance coverage rate of merchants in Southeast Asia exceeds 70%. More than 80% merchants in the United States can use UnionPay credit cards. Half of the merchants in Europe support UnionPay cards, and 90% of ATMs and 75% of merchants in Australia can also use UnionPay cards.

According to another data, at present, there are more than100000 online merchants accepting UnionPay cards overseas, and they have gradually formed advantages in the fields of education payment and air ticket booking. More than 2,000 overseas schools support UnionPay card to pay tuition online, and nearly 40 international airlines in official website support UnionPay card to purchase tickets online.

The relevant person in charge of unionpay international said that a series of innovative products such as UnionPay online payment, UnionPay mobile phone flash payment, UnionPay QR code and UnionPay wallet products are welcoming more rich cross-border application scenarios.

This is also a fact. Since the beginning of 20 18, unionpay international and Huawei signed a cooperation agreement, and the two sides reached a cooperation on promoting the globalization of Huawei Pay and accelerating its overseas landing, which was also regarded as an important step in the internationalization of UnionPay.

Standard Bank of South Africa reached a cooperation agreement with unionpay international in Johannesburg, South Africa. The latter will use the resources of Standard Bank to further promote UnionPay card payment services in the African market, thus becoming the first financial institution in South Africa that may issue UnionPay cards.

Judging from the actions of UnionPay, the strategic advantage of UnionPay lies in having a huge exit card account, plus natural? National team? Advantages, as well as the layout of UnionPay in mobile payment, whoever ignores UnionPay in the future will only bear the consequences.