Please investigate the current situation of route design of travel agencies in China (the content may involve: whether there are relevant departments, job settings, whether travel agencies attach impo

Please investigate the current situation of route design of travel agencies in China (the content may involve: whether there are relevant departments, job settings, whether travel agencies attach importance to it, and the sources of common routes). At present, the route design of travel agencies in China aims at maximizing the reception volume, and usually takes economy as the primary principle. Elements such as passenger comfort and user experience are almost ignored.

There are two reasons for this: suppliers and consumers.

Suppliers: The industry entry threshold is too low, high-quality talents are lacking, enterprises lack strategic considerations, pursue short-term interests, do not attach importance to brand building, and have no development awareness and risk-taking ability, among which the lack of high-quality talents is the focus.

Consumer: Tourism consumption has not yet entered the level of leisure and holiday tourism. Most consumers stay on the demand of sightseeing. If there is demand in the market, enterprises will provide it. If the high-end demand breaks out, it will inevitably lead to the transformation of the business model of tourism enterprises.

In addition, because travel agencies have been focusing on economic team tours for many years, high-end customers have lost to non-travel agencies such as free travel, OTA, professional outdoor and vacation.

At present, the product development of travel agencies mainly involves the development of new routes and the cost reduction of old routes. Of course, this is a big situation, and a small number of travel agencies have begun to pay attention to the development of boutique routes in market segments. However, they have not been tested by the market, and the clustering rate and customer acceptance rate of relatively low-end products and high-end products are very poor.