What are the precautions for hosting tourist attractions?

1, the choice of hosting form. It is necessary to carefully analyze the advantages and disadvantages of resources, problems existing in management, talent structure and development prospects of scenic spots, and decide whether to use external forces and in what form.

In the application of entrusted management, except for some scenic spots with special circumstances, it is generally better to adopt the form of comprehensive trusteeship. ruitai is rich in scenic spot management and there are many experts in scenic spot trusteeship. This is not only conducive to the rapid development and comprehensive promotion of scenic spots, but also can avoid contradictions caused by the simultaneous intervention of multiple management or business entities, and some contradictions will also offset the role of trusteeship and even hinder the development of scenic spots. According to our company's hosting experience, the duration of hosting operation is generally 3-5 years. The work results are difficult to be stable in a short time, the original problems are easy to rebound, the time is too long, and the business objectives are difficult to predict. After the expiration of custody, both parties can renegotiate the custody object and continue custody.

2. Determination of the trusteeship goal. The determination of the trusteeship goal is the key point of scenic spot trusteeship. Many scenic spots adopt trusteeship because of poor economic benefits. Therefore, when determining the hosting target, only the economic target is considered, but the development potential indicators of scenic spots such as improving service quality, building marketing channels, improving the influence and popularity of scenic spots and enhancing brand value are ignored.

There are many factors that determine the economic benefits of scenic spots. In particular, trust companies generally do not have the real control of personnel and funds in scenic spots, and are often restricted by the entrusting party in saving management costs and increasing marketing investment. Therefore, it is difficult to achieve economic goals, but other work will generally be done well. Therefore, we should not only consider the operating income when determining the hosting object, which may be detrimental to the long-term development and brand operation of the scenic spot.

3. Coordination and cooperation between the two sides. As the trustee of scenic spots generally does not have the right to use real personnel and funds, the entrusting party and the trustee often have differences in the following aspects, which need coordination and cooperation:

Employment and rewards and punishments. It is a common problem that the old scenic spots are overstaffed and the personnel relationship is complicated, which is also one of the main factors that hinder the development of the scenic spots. However, some owners of scenic spots emphasize that personnel rights cannot be handed over to the trustee, which brings a lot of inconvenience to the management of the trustee and many management systems exist in name only; It is also impossible to implement measures such as competing for posts and selecting the best posts, and the service quality will not go up, the management cost will not come down, and the economic benefits will naturally not be high.

Marketing capital investment. Many scenic spots are overburdened and have a lot of debts. They think that it is the trustee's business to complete the business objectives, and the marketing investment is very small, especially when they are in urgent need of publicity and promotion, which affects their business income and fails to reach the economic indicators. In the end, there will be disputes between the two sides, which will affect cooperation. Even if "the emperor's daughter doesn't want to marry", let others know that she is the emperor's daughter. The importance of marketing in the management and development of scenic spots is well known. The marketing investment of general scenic spots is about 20~25% of the operating income, and there may be more new scenic spots. Therefore, we must reach a * * * understanding on marketing investment.

Judging from the favor ticket and the relationship ticket. Generally, the owners of scenic spots have complicated connections and connections in the local area. In fact, they also know that individual tickets and individual tickets make the income of scenic spots lose a lot, which is not conducive to the management of scenic spots. I hope that the custodian can reduce the losses in this respect, but when the custodian company took over, more people asked the custodian company to give free tickets because of the subtle mentality of the scenic spot owners. In fact, the standardized management order and system of scenic spots is the basis of the sustainable development of scenic spots, and everyone should work together to maintain and implement it.

4. Selection and requirements of the trustee. When choosing a custody unit, the following aspects should be considered:

Human resources: comprehensive, professional and practical. Marketing channel resources: travel agency resources, media resources and official resources. Dispatching team: talent structure, knowledge structure and actual combat experience. Risk-taking ability: company strength, corporate governance structure, etc.

5. Talent cultivation. Hiring management companies is not only to improve the economic benefits and brand awareness of scenic spots, but also to improve the overall quality of scenic spot management talents and realize the long-term development of scenic spots through practical training and guidance of hiring companies. Attention should be paid to training talents:

Personnel selection: knowledge structure, acceptance, experience, personality, etc. Personnel structure: train the team according to the needs of scenic spot management. Talent reserve: train more people purposefully and prevent some talents from jumping ship, resulting in a new round of talent crisis.