How to use Douyin short video marketing?

Many people who play Douyin are popular now. A few days ago, a company from Shandong called me and said, Teacher Qin, can you take the time to come over and do it for our physical store? Training on Douyin?

I asked and got a general understanding of the situation. They are a group company and they open shopping malls, just like Wanda Plaza, but not as big as Wanda. There are many merchants in it, and business is not good now. Do, so everyone wants to use the mobile Internet.

Recently I heard that Douyin can help physical stores sell goods, so I wanted to find a teacher to train me, so I found him. I naturally agreed happily, so it was finalized.

In fact, Douyin is really a good match for a physical store. Why? Because the scene has a strong sense of place and is very real, how to do it specifically? Let’s talk about it in detail below:

1. Spread word-of-mouth

Nowadays, no matter what product you buy, everyone pays great attention to word-of-mouth. Stores with good reputation generally have good business, so You can shoot Douyin short videos to build word-of-mouth.

If you are making tea, you can post a hot scene of queuing up to buy, with a long queue.

If you do not make tea drinks, but make other products, you can also show the store or a satisfied smile in the video.

As well as scenes of interaction with consumers, payment, and introduction scenes, all are acceptable.

Word of mouth has been built up, and many people in the same city will go to the store to see it and make purchases.

2. Shape the product individually

There are many physical stores selling the same things. The products have no highlights and I don’t know what to take pictures of. What should I do?

In fact, it is easy to do. Just find out one or a few highlights of this product and shape it individually. For example, if clothes can be worn, what else can they be used for? If it is longer, can it be used for other applications?

For example, if dishwashing liquid can wash dishes, can it also wipe the floor? Clean the glass?

Videos like this that shape product features can also be shot to promote product sales.

3. Advertising scene placement

Many people only focus on shooting the scene and forget to include the roll call. How can you let people from the same city come?

And because sometimes when we introduce the product nakedly, others may not be interested, so we can expose the product when filming short dramas or funny videos.

For example, placing products in eye-catching places, or clothes with logos, or backgrounds with advertising sounds.

Or if it is a clothing store, you can shoot the clerk sorting the clothes, but the camera will be stretched back to show the store name.

We just need to put ourselves in someone else’s shoes and think about it. If we were fans, what content would we want to see?

Even if we don’t put ourselves in someone else’s shoes, let’s look back. What content do we like to watch when watching Douyin?

Maybe after reading it, you feel very good, even if you just feel happy, that is also good.

After reading it, you still don’t know? Do you know Bruce Lee? Just do what he does!

A few core points for playing with short videos:

The necessary hardware is necessary to continue or be able to maintain the effect. If you don’t understand, you can ask more, read more, and consult experts

2 - Vertical subdivisions

The content you share must be vertical. Don’t post jokes today and sports tomorrow. Use the same account and the same field, so that robots can capture your content and recommend targeted customer groups

< p> 3-Live broadcast interactivity, pk

The live broadcast effect is good, it can output, it can play and amuse, and it is versatile

4-Time node, release video

Before work in the morning, before lunch at noon, after work in the afternoon, and from 20-23 pm, you need to make your own tables for data analysis. The data traffic in each field is different. The above time periods are for reference only

These days The big latitude determines whether your video is good or not

6-Title party

Titles are a good way to attract attention. Many popular videos have titles like eating

7-Persistence< /p>

Some areas cannot be updated every day, but at least 2-3 times a week. It is of course better to update every day.

8-Valuable, novel and unique

Fun and interesting content, whimsical ideas, valuable output

9-Hot areas

Humor, singing and dancing skills, positive energy, delicious food, etc.

How to play?

1. Use open-screen ads to directly hit target users.

2. #initiate challenge# to increase user interaction.

3. Internet celebrities bring goods, the iron powder effect.

Or 1. Control the content with certainty and style.

2. Cute pet endorsements, targeting customer tastes.

3. IP cross-border, iron powder effect.

4. Marketing has added value.

5. Obtain certification promotion qualifications.

Hope this helps!

Nowadays, Douyin has a large number of users, its videos are short and intuitive, deeply loved by the people, and spread very quickly. Marketing must be: 1. Be authentic and reliable, and avoid falsehoods; 2. Contact information is simple and clear; 3. Continuously update videos and introduce new ones.

We are a brand service provider, specializing in content production, placement, publicity and media work for brands or full-service companies. If you need to see personal information

I missed it 13 years ago Taobao outlet!

I missed the Weibo trend 7 years ago!

I missed the public account trend 4 years ago!

Then you must seize the short video trend this year

The giant magnetic engine short video inquiry customer acquisition system is a new Internet customer acquisition trend that guarantees results! Come and understand

A few core tips for playing Douyin:

If you are consistently popular or can maintain the effect, you must have the hardware. If you don’t understand, you can ask more, read more, and consult experts< /p>

2. Do a good job in positioning the video content

The content you share must be vertical. Don’t post jokes today and sports tomorrow. Use the same account and the same field, so that robots can capture your content and orient it. Recommended customer groups

3. Live broadcast interactivity, pk

Live broadcast effect is good, can output, can play, amuse, talented and versatile

4. Based on your own video content, choose different time nodes to publish the video

The specific time can be selected through data

5. Title Party

The title is eye-catching and highly interactive , attracting users to interact

6. Valuable, novel and interesting

The content is fun and interesting, with fantastic ideas and valuable output

7. Popular areas

Humor, singing and dancing talents, positive energy, food, etc.

If you want to know more ways to play TikTok, please send me a private message. There are free learning materials here.

1. Does Douyin really have the “power to drive goods”?

The reason why Douyin is popular is because of its powerful communication power and ability to bring goods. These two points are determined by Douyin’s own platform genes and the status of users when they log on to Douyin. The underlying logic of Douyin is different from other platforms, which is to "kill time" for users. If you ask a person who frequently uses TikTok: "Why do you watch this?" Nine times out of ten, he will answer you: it's fun or funny or there are beautiful girls and brothers or it's fresh... all of these are time-consuming. important elements. Douyin is so toxic that half an hour has passed after just scrolling through it. This also shows that users’ status on Douyin is relaxed, random and unconscious. In this state, it is very easy to receive the information that advertisers want to implant into them. However, hard advertising is too irritating and will arouse users' resistance. After all, people still don't like to be promoted. So if you want to sell goods on Douyin, it is very important to shoot good Douyin videos to promote goods. After all, users are interested in your video content first, and then they are interested in your products. If the advertising traces are too obvious, it will cause users to feel disgusted and directly cross your video. Therefore, soft-text advertisements are now popular and are more likely to be accepted. In this case, how to shoot a Douyin video with strong ability to bring goods?

2: Examples of Internet celebrities bringing goods Douyin is a huge traffic pool with over 420 million daily active users. Due to its huge number of users, it is also favored by many advertisers. So how to shoot a Douyin video with strong sales ability? First, let me show you what a better video for bringing goods looks like.

2. Videos that highlight the product. For example, the entire process is about making wooden hairpins, showing its use scenarios, usage methods, and product functions one by one. This method has a strong ability to bring goods.

Three: How to make the video delivery capability stronger? Obviously, videos that can highlight product functions have a stronger ability to bring goods. Marketing advertisements must highlight a certain selling point of the product. So how do you make a video that has a stronger ability to bring goods? Grasp the four requirements:

1. The product itself (product performance and core selling points) 2. Model requirements (model’s appearance and expressiveness)

3. Video structure ( Golden 6 seconds principle and duration)

4. Shooting methodology (how to shoot product videos)

1. The product itself

Most of us use Douyin It’s for relaxation and entertainment, and I don’t want to remember the selling points and knowledge components of your product. Therefore, your product cannot have too many core selling points, no more than 3 at most. We only need to capture the core selling points that attract consumers to make the product’s features clearer. Having more selling points doesn’t mean it’s good. Others won’t have the patience to listen or remember it. As long as it is concise, easy to understand, and good for me, consumers will be motivated to buy. If the selling point of the product is not very outstanding, you can directly state the concept without talking nonsense, and just talk about the advantages of my product. For example: Star sunscreen spray competition, the hydrating spray "Li Xian" is also used, and you will never get a tan when filming outdoors in summer. Douyin's "Beef Brother" directly lowers the price, which means it is cheaper than what is bought outside, just to tell consumers how cheap it is here.

2. Model requirements

Models do not necessarily have to be Internet celebrities. We need to express the characteristics of the product itself according to the performance capabilities of different models.

Different products require different models. For example, for the clothing category, look for models with good figures, for the food category, look for humorous and funny models, and for the travel category, look for models who like outdoor products. According to different products, we look for suitable models for shooting. At present, what is more common on Douyin is that, for example, couples can wear the same style of clothes when shooting jokes, highlighting the use characteristics of the clothes, and then attracting users to buy. This is the shooting method of character + scene, which is suitable for clothing and lifestyle users.

3. Video structure

So we need to instantly capture the user's psychology from the matching of the video's cover, title, background music and content. How do we do this? We divide the video structure into 3 types:

(1) Pain point + product: For example: Douyin "Beef Brother", the video content directly highlights the product, only sells genuine and low-priced goods, the official website lipstick price is 200 On the left and right, Beef Brother’s 149 has captured the mentality of many women who don’t want to buy expensive lipsticks and also provided discounts.

(3) Effect + product: For example: "Li Jiaqi", the number one salesperson on Douyin, is the king of sales. His videos are based on his own personal experience with lipstick, and he directly talks about his experience and effects after using this lipstick. He does not simply talk about how good the product is.

4. Shooting methods

When it comes to advertising, it is advertising, not TV series or movies. The video should contain models displaying products, storylines, and other information. If the models are uncontrollable, the plot is incoherent, and the product features are not highlighted, the sales effect will be affected. You can learn from other people’s videos. There are currently many successful cases on Douyin, and develop shooting methods based on your own products.

Four: Things you need to pay attention to after posting the video

1. Update the popularity cycle of each video to 2-3 weeks, and update the content to maintain accurate fans. It is recommended to have a finished video in 1-2 days, and either promote it yourself or find an internet celebrity to promote it.

2. For creativity, you can watch videos or search for creative innovations online

3. Change products. If a product has been shot for several months and the material and routines have been used over and over again, it will become popular no matter what. If it doesn’t work, then change it quickly. This means that there is no market for this product and it is not suitable for selling now or on Douyin. Videos should be constantly updated to keep the account fresh and dynamic. Don’t think that just because a video has become popular, you can stop creating new works. Update videos regularly, mingle with users, interact in the comment area, build a fan community, etc.

Finally, if you want to make Douyin short videos to sell goods, it will not happen overnight. It will take a long time to accumulate. If you don’t understand anything, you can ask me.

Douyin videos have become very popular in recent years and have even become popular all over the world. So how can such a popular product use such popular software to market its own products? The following is my personal experience, let's discuss it together.

If you want to do a good job in short video marketing, you should have different methods according to your own industry. Today's short video marketing is, to put it bluntly, just like live streaming on Taobao. No matter what you sell on Douyin, you cannot directly distribute products or advertise directly. You need to change your format and attract fans before you can sell anything.

If you sell clothing, you first apply for an account, and then often take videos of clothing matching and upload them to Douyin to attract fans. Once you have more fans, people will buy things from you. Once you have a certain number of fans, you can sell goods directly in the live broadcast room. The threshold is that you must have fans at the beginning. If you don't have fans, no one will watch your live broadcast. Douyin seems simple, but you have to do it well. It’s still a bit difficult, and you have to study systematically to do it well. Every platform has its rules. Nowadays, many people don’t understand the rules and always think that just posting a video can make it popular. It’s impossible. Even if you occasionally post a video that becomes popular, it’s useless if you attract fans but don’t realize it.

There is a young man born in the 1990s in our community who has no skills. He likes to dress himself up. He makes himself handsome every day, and then makes a video and uploads it to Douyin. After a month or two, I attracted hundreds of thousands of fans, and now my monthly income exceeds 100,000. The most important thing about Douyin is persistence. The reason why many people don't make money is because they can't persist, and then all their efforts are wasted.