3. What are the countermeasures for tourism o2o to break through the current bottleneck?

O2O(OnlinetoOffline) aims to combine online and offline travel services to provide travelers with a more comprehensive, convenient and personalized travel service experience. At present, there are several bottlenecks in the development of tourism O2O industry:-The quality of service is difficult to guarantee: at present, there are a large number of tourism service providers on the O2O platform, such as hotels, restaurants and scenic spots. And the service quality is uneven, so it is difficult to ensure the consistency of quality, which will directly affect the user experience. -It is difficult to increase the number of users: With the intensification of competition in the O2O market, the acquisition cost of users is getting higher and higher, the market increment is shrinking, and it is increasingly difficult to increase the number of users. -Difficult supply chain management: Compared with traditional tourism, tourism O2O increases the diversity of product lines, supplier types and service methods, which greatly increases the cost and difficulty of supply chain management. In view of the above problems, the following countermeasures and suggestions are put forward:-Strengthen the management and control of service quality: O2O platform should strengthen the quality management of tourism service providers, carry out audit and rating mechanisms, and ensure the quality of tourism products and services. -Precision marketing: O2O platform should strengthen user portrait and data analysis, make personalized recommendation, reduce invalid traffic and improve conversion rate. At the same time, it is also necessary to reduce personnel costs through technical means, such as AI customer service and robot customer service. -Innovating supply chain management: O2O platform should strengthen cooperation with tourism service providers, establish a cooperative model integrating production, supply and marketing, and strengthen the monitoring of product and service quality through transparent supply chain management. -Strengthen the differentiation of products and services: The O2O platform should strengthen the differentiated competition of products and services, provide distinctive tourism products and services, meet the diversified needs of users and enhance the user experience. At the same time, we should also strengthen innovation and join new technologies, such as VR/AR and AI. , broaden the types of tourism products and services.