What is the influence and significance of Spanish tourism on its national catering, hotel and transportation industries?

According to Spanish reports, the development of Chinese catering industry in Spain is full of twists and turns. In the past five years, from ordinary buffet, Japanese food, Vietnamese food and so on. , to the current iron pot buffet. Most of these catering forms have gone through the process from hot to light. Among them, the development of iron pot buffet is the most striking. This expensive form of catering is like suffering from "acclimatization" in the local area. Rising fast and dying fast, its abnormal operation has attracted the attention of people in the industry.

Business forms have changed, but management has fallen behind.

According to the reporter's preliminary investigation, except for two in southern cities, the iron pot buffets opened by Chinese in Spain are not ideal, and most of them have a downward trend.

The main reason is that the past family business model has restricted the development of this new type of catering. Although all the shops have completed the superficial transformation, all kinds of management can't keep pace with it.

It is reported that the iron pot buffet was born in the Chinese catering industry in the Netherlands and flowed into Spain around 2000. As soon as it appeared, it injected a little vitality into the local depressed China catering industry.

First of all, the open and transparent cooking room in the restaurant gives guests a refreshing feeling, which changes the impression brought by Chinese restaurants in the past and makes people feel at ease. Secondly, the variety of dishes is rich, allowing guests to choose independently. At the same time, this kind of management form, which is different from ordinary buffet, is famous for its current style of selecting materials and frying, and satisfies the consumption psychology of Europeans. Thirdly, the unique dining environment gives Spaniards a chance to appreciate the essence of China and Asian dining culture.

Therefore, the commercial form of catering in Spain was immediately favored by local people. Many stores are full of customers, but the good times are not long. So far, two iron pot shops have closed in Barcelona and other areas, and most of the rest are barely supporting.

According to this analysis, it is not normal for WOK to have such a phenomenon when it just emerged. If this continues, Spain's WOK prospects will be bad.

Old habits and old thinking are difficult to adapt to the new situation.

For the current situation of WOK, many failed businesses are at a loss and at a loss. Because some shops are impeccable in both location and personnel quality, but the business is not prosperous for a long time. Going deeper, you will find that old habits and old problems are still affecting the thinking and actions of businesses.

In the past, traditional Chinese restaurants opened by China people generally didn't need to hire outsiders or a few workers because of their nature, and the main technical posts were mainly family. It is under the maintenance of this blood relationship that traditional Chinese restaurants can maintain the stability of operation under the condition of frequent replacement of workers. This family-style management method incorporates too many irrational elements, which is not applicable to the operation of iron pot buffet.

In a small wok shop, the traditional Chinese food industry is unmatched by skilled workers. The most basic personnel ratio is a sushi, an iron plate, a chef and a second chef, not counting handymen and dishwashers, not to mention bars and waiters. This is not to mention those large-scale wok shops. It is far from enough for so many workers to rely solely on the strength of the family, but many bosses are still used to using that old method in management. They don't trust any workers, so they are not as reliable as their families.

With this mentality, it is difficult for the boss not to express his emotions in management. In this way, it is difficult to mobilize the subjective initiative of skilled workers.

Although many wok shops have changed their business forms, their technical content has not kept up. This is called wok. In fact, the shadow of traditional China cuisine still exists in the past. Some shops even keep things from the past, including some dishes.

In addition, China people often have the mentality of "following the trend" in business. However, when market positioning, workers' technical quality and service process are not on the right track, they are eager to get on the horse, often showing insufficient stamina.

At the same time, influenced by the objective environment in Spain, the technical quality of employees is also one of the "bottle diameters" in WOK's current development. The so-called skilled workers who have worked in Chinese restaurants or wok shops for some time are obviously not suitable for woks with strict technical requirements.

At present, wok shops all over Spain do the best in coastal areas, among which there are many popular effects brought by tourists from Holland, Britain, France and other countries. The economic benefits of the same iron pot shop in the mainland are relatively inferior. At the same time, WOK's influence on Spanish consumers is far from the optimistic degree expected by businesses. If we blindly follow up regardless of the regional comprehensive situation, we can only take the old road again.

Market operation is a systematic project.

The reporter learned that people in China catering industry in Spain are generally optimistic about iron pot shops. There are more than 20 shops in a coastal town alone, and all kinds of businesses are online, which brings a seemingly prosperous scene to the outside world, but the actual situation is only clear to practitioners. As the owner of an iron pot shop said, people who have done it before will not talk about their own difficulties, and those who know it later will not know their own cause of death.

The rise of Spanish iron pot shops has promoted the Chinese catering industry in Spain to some extent. How to correctly guide merchants to conduct market operations has become an urgent problem to be solved in front of the catering interface.

First of all, in the market positioning of iron pot shops, we must adapt to local conditions and not copy mechanically. The management mechanism that is very popular in coastal areas may not be popular in mainland China, including price positioning, food positioning, decoration positioning, pre-service standard positioning, management mechanism positioning and so on. This is a difficult job to grasp the scale, which requires a lot of social surveys in the early stage of the business.

Secondly, we should abandon the old habits of the past in management. The biggest feature of iron pot shop is to use fresh materials, stir-fry and cook in front of guests, which has a certain performance nature of oriental food culture and gives guests a beautiful enjoyment. Therefore, compared with traditional Chinese restaurants, there are higher requirements in cooking procedures, hygiene standards, pre-service and so on.

Third, we should vigorously promote this new form of catering. When WOK store started in the Netherlands, it invited the local news media to launch a three-dimensional propaganda offensive, so that the Dutch people gradually understood and liked this new dining mode. However, Spanish businessmen have done little in this regard.

Finally, to create conditions and standardize technical standards is a major plan related to the long-term development of iron pot as a catering form.

While carrying out the above work, boldly carry out management system reform. At present, in a city in the south, the owner of a Wenzhou wok shop, while summing up the past experience and lessons, recruited all the workers at the beginning of the opening of the wok shop that year, distributed the dry shares in the shop to all the workers, and delegated all the management rights in the shop to the workers. As a result, the store has resumed its former prosperity and is very prosperous. The enthusiasm of the workers is unprecedented, and the boss is very relaxed. But to do this, the boss needs great determination, courage and courage.