Album typesetting template-how to typeset the product album

Zhonghui Design (a professional album design company) Answer:

The typesetting of the brochure is very important for the publicity effect. Here are some typesetting techniques:

Clear theme: A brochure should focus on a clear theme, put it in the most conspicuous position, and highlight it with bold or colorful fonts.

be concise: use short and easy-to-understand language in the text, and don't use too many technical terms and difficult abbreviations. At the same time, avoid crowding too much information on one page and keep the page clean and generous.

color matching: choose attractive color matching to highlight the theme of the brochure and attract readers' attention. However, you also need to be careful not to use too many or too dazzling colors, so as not to affect the reading experience.

Picture illustrations: Inserting some pictures and illustrations can make the brochure more lively and interesting, and attract readers' attention. However, it is also necessary to pay attention to the selection of high-quality, theme-related pictures and illustrations, and not to pile up too much.

sense of typesetting hierarchy: adopt appropriate font size, color and format, and reasonably typeset according to the content hierarchy, so that readers can browse and master information quickly.

Pay attention to the layout ratio: the layout of each page should be allocated reasonably, so as to ensure the proportion coordination between elements such as text and pictures.

Headlines are prominent: in order to attract readers' attention, titles need to use a larger font, and even different colors or fonts can be used to emphasize their importance.

through the theme: the whole brochure should be through the theme, with clear content structure, certain logic and coherence, which can make people fully understand the products or services.

how to typeset the product album of Zhonghui Design Album

Product album is an important way of product promotion, and good typesetting design can attract customers' attention, at the same time enhance product image and promote sales. The following are some skills for typesetting design of product brochures:

Planning of page structure

The number of pages of product brochures may be uncertain, so the appropriate number of pages should be determined according to the content, and at the same time, clear information planning should be carried out on the pages, and obvious titles, subheadings and paragraphs should be used to organize the content.

define colors and font styles

customizing text files and color schemes for brands helps to ensure the overall effect of product brochures. Choosing the same set of colors and font styles makes the whole album look unified, easy to understand and professional.

consideration of layout and typesetting design

in the early stage of typesetting design, a variety of layout choices can guide content creators to describe their ideas clearly.

conceiving a basic element library can save a lot of production time in the future (category expansion), such as questionnaire data collection, standard recording template, etc. Then, based on these basic elements, blog articles, social media promotion advertisements and so on are derived. Especially in the launching of some key auxiliary projects, this technology of quickly and directly transporting contents from official documents is very suitable.

Unified picture and copywriting design

According to the target market and audience of the product, we should use a unified document typesetting framework and company colors, and try our best to pay attention to consistency. Specifically, we can adopt card-type specifications with the same proportion, size and background elements, and the text should also have theoretical readability and clear logic. The visual style of the whole album and its sense of staying should also be maintained when the pictures are used as auxiliary explanations.

Using hierarchical layout design

Assigning the priority of various important contents on the page and the blank style of blank areas can make the design more clear and easy to understand, and help readers quickly get the information provided by the pen display in a long picture book. It is very important to match various elements such as title/font size/text density.

decision of illustration and graphic design

choose good illustrations and graphics, which is beneficial to product promotion. For example, you can use pictures to show the appearance details, product features, function usage, etc. It is helpful for some specific groups to have professional color charts with industry specifications to depict data. The auxiliary role of the two must be weighed and balanced in typesetting design, and the performance effect of album buffer time should be simplified.

in a word, the typesetting design of the product album needs to consider the information of each page, organize clearly, coordinate the proportion of pages, and provide a consistent overall application style. The following element specifications, the brief combination of pictures and text styles are adopted correctly, which makes the album more readable and has the emphasis on goods. At the same time, the use of illustrations and graphics must be appropriate and valuable to help convey other aspects and vividly present the characteristics of new products.

Zhonghui Design Original Brochure Design Works

The above are the contents provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional brochure design brand. The design industry has accumulated many years and there are many design cases. I hope I can help you. How to design a product brochure?

For some novices, it may feel that compared with poster design, LOGO design, font design and layout design, it is very simple, just a pile of pictures and words. In fact, the difficulty of typesetting is that we don't fill in the content (set of templates) according to the designed layout, but lay out the layout according to the specific content. Sometimes there are one or two pictures in the layout, and sometimes there are ten or eight pictures. Because of the different elements, it is often not feasible to adopt the same composition, layout and form. Typesetting design plays a leading role in graphic design. It can be said that all the designs you make are ultimately for typesetting. The album design method of Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.):

Single picture typesetting and tiled layout

That is, the whole layout is covered with pictures. This processing method is mostly used for cover design, and the tiled pictures require tension, and the pictures with visual center of gravity are suitable for this processing. Another situation is to use the picture as the background, or tile it.

Zhonghui designed the original album design

2. Blank layout

That is to say, the picture is smaller than the layout, and the surrounding areas are left blank. There are also two situations here. First, the picture is located in the center of the layout, and the white space around the picture is symmetrical. This effect is similar to that of a photo frame and is often used in cover design. Another situation is that the white space around the picture is asymmetric. As shown below, the areas with more white space will be used for typesetting, which is often used for poster design and album page design.

3. Picture and color block typesetting

Sometimes, when designing, combining pictures and color blocks for typesetting will not be as monotonous as only pictures, but also make use of color blocks for typesetting. It can also play the role of focusing. However, in this layout, we should pay attention to not too many colors of color blocks, and the colors should preferably come from pictures, or adopt similar colors of pictures, so as to achieve mutual integration of layouts.

4. Cross-page

That is, in album design, let the pictures occupy two pages at the same time. When there is only one picture in a cross-layout, if the picture is only arranged in a half-layout, the other half-layout is easy to be monotonous, so in this case, cross-layout design is usually used, and the enlarged picture will be more tense, and the left and right two layouts can be related.

5. Double-picture typesetting

In the design of an album, sometimes we should treat a page as a layout, and sometimes we need to treat a cross-page as a layout, which depends on the specific content and typesetting form, so the typesetting of pictures should also be considered in these two situations.