Traditional Culture Encyclopedia - Travel guide - Can the questionnaire in the form of Likert scale be used in the relevant investigation of tourism brand marketing? What are the advantages compared with ordinary questionnaires? How to analyze data

Can the questionnaire in the form of Likert scale be used in the relevant investigation of tourism brand marketing? What are the advantages compared with ordinary questionnaires? How to analyze data

The so-called Likert scale is relative to the general questionnaire. Likert scale means that the answers to questions are graded scales and the answers are data, which can be used for all kinds of complicated analysis, while general questionnaire means that all questions belong to selective answer types, and the data are classified, which can only be used for some descriptive analysis.