The Birth of "Strength and Innovation": Sun Hongbin stepped up the offensive of cultural tourism, and Yunnan housing enterprises begged for "integration"

In the new battlefield of "cultural tourism" in Yunnan, Sunac is stepping into the rhythm of "opening up" all the way.

Last Friday, the last day of July, the vibrant city of Sun Hongbin, namely Sunac, signed the Framework Agreement on Investment and Construction of Tengchong Daheshun Project and the Framework Agreement on Strategic Cooperation between Sunac and Dali Prefecture Government.

According to the release of Tengchong, the project of "Daheshun" area in Tengchong is mainly composed of Yunnan Global Sunac Exhibition Tourism Group and Yunnan Urban and Rural Construction Investment Co., Ltd., and it is planned to invest in the development, operation and management of culture, tourism, leisure and other industrial fields along the Daying River in Tengchong City.

In Tengchong's high-quality cultural tourism real estate territory, Agile used to be the "foreign real estate overlord" here for many years. For example, Agile Yunnan Hometown Project is adjacent to Gaoligongshan, with a total planned area of 33,000 mu. Jingyi Gaoligongshan Town is in the hands of a famous Ye Jing.

It is reported that Agile entered Xishuangbanna, Ruili, Tengchong and Kunming in Yunnan on 20 1 1, in which Tengchong was the largest investment town, but Chen's personal freedom was restricted on 20 14, which was caused by the "earthquake" in Yunnan officialdom.

Nowadays, Sunac, which is completely different from Agile's rough play, not only has strong investment and financing ability in real estate development, but also has the successful case of "Kunming Sunac Cultural Tourism City" as a stepping stone, which can break into Tengchong's "enclosure" on a large scale. This is not only the urgent need for local government to attract investment, but also the "innovative new model of government-enterprise cooperation" mentioned in the agreement.

Similarly, in the strategic expansion of cultural tourism, Sunac and Dali also started the "honeymoon period", and designated the international convention and exhibition center, film and television cultural and creative industrial park, Cangshan Erhai urban belt, old city reconstruction, characteristic towns and industrial parks within the jurisdiction of Dali Prefecture government.

In April last year, Sunac acquired 55% equity of Dali Taixi Real Estate and settled in Dali. The first project in Lijiang, Dali, "Sunac Jiuchenfu" covers an area of only about 69 mu. For Sunac, which is used to spending a lot of money in Yunnan, it is a bit shabby to acquire a project of dozens of acres.

Attention! "Sunac Yunnan" officially revealed that the cooperation agreement with Yunnan Strength Group has been signed recently, and Yunnan Strength Sunac Cultural Tourism Development Co., Ltd. was established to fully participate in the construction and promotion of the contracted development project between Yunnan Strength Group and Dali Prefecture.

Yunnan Shili Sunac Cultural Tourism Development Co., Ltd. was established on July 22 this year with a registered capital of 654.38 billion yuan, with Yunnan Sunac Real Estate Development Co., Ltd. holding 60% and Yunnan Shili Real Estate Development and Management Group holding 40%.

Judging from Yunnan Shili Group, its official publicity has been successfully transformed from a single real estate to cultural tourism, and its China tourism investment center is Dali. At present, the strategic layout of cultural tourism in the west, south and east of Erhai Lake in Dali Prefecture has been completed, including the "Dali Courtyard" covering an area of 3,000 mu, and the "Dali" with a total planned area of about/kloc-0.8 million mu, of which the construction land is about 5,000 mu. Clouds miss mountains. "

The official micro-article of "Sunac Yunnan" also revealed that "Dali's small yard" and "Dali? Yunxiangshan "has been included in the layout of its entire Yunnan project. Compared with other newly signed project framework agreements, these two projects will produce rapid results.

In fact, as a typical local real estate enterprise in Yunnan, Shilipai Group once ranked among the top 100 real estate enterprises in China. However, the long real estate cycle and slow payment in Lv Wen is the biggest test for the capital chain of real estate enterprises, especially small and medium-sized real estate enterprises, even like Yunnan Chengtou, they are choked to death.

At the beginning of June, the real estate agent published the article "Refund fee100,000, and real estate bosses are willing to pay for it, citing the" Top 100 Dark Horse "strength group", which further unveiled the current severe investment and financing dilemma of the strength group. In front of the first-line real estate predators, Yunnan local housing enterprises must choose compromise and prosperity even if they have high-quality resources and face severe realistic survival pressure.

Back to the beginning, why did Sunac "open" in Yunnan? A week ago, the real estate agent released "Lv Wen's Capital Trajectory: Overseas Chinese Town" Retreat ",Global Sunac" Enter ",New Overlord? The article reveals why Sunac is favored in Yunnan and can frequently become a "guest" of the local government.

Attention! Last Friday night, Yunnan Chengtou announced that the company sold Xishuangbanna Cangjiang Lv Wen Development Co., Ltd. 100% equity and Xishuangbanna Yunchen Real Estate 5 1% equity to Xishuangbanna Global Sunac Tourism Development Co., Ltd., with a total dealer of 385 million yuan.

Two days before the announcement, that is, on July 29th, the Jinghong Municipal Government of Xishuangbanna, Xishuangbanna Global Sunac Tourism Development Co., Ltd. and Jinghong City signed the strategic cooperation agreement of "Lancang International Eco-cultural Tourism Resort". The next day, the characteristic town project of Daishui Town in Olive Dam of Lancang International Eco-cultural Tourism Resort officially began to lay the foundation stone.

At the groundbreaking ceremony, Min Yang, the new Party Secretary and Chairman of Yunnan Chengtou Group, said that Lancang International Eco-cultural Tourism Resort is the first batch of symbolic demonstration projects for the transformation and upgrading of cultural tourism determined by the Yunnan Provincial Party Committee and the provincial government, and it is also an important link for Xishuangbanna to build a world famous tourist city. Yunnan Chengtou will work hand in hand with an ideal and powerful partner * *, and strive to turn the characteristic town of the Dai water town in Olive Dam into an internationally renowned "cultural tourism business card".

Why has Agile and OCT become a thing of the past?

From the perspective of local governments, the cultural tourism industry is by no means a cultural tourism real estate. Yunnan has already learned the painful lesson of "over-localization of cultural tourism", so it is necessary to bring the cultural tourism real estate industry back to the theme of "cultural tourism", and the switch from "tourism" to "residence" has changed.

From the perspective of corporate strategy, Agile entered the excellent cultural tourism city in the early days and wantonly "enclosed" the real estate market, which used to be fresh and beautiful. Now, the tourist city supplies real estate escape sequence, which has been abandoned by the times;

OCT model has led a new wave of cultural tourism real estate, with cultural tourism and entertainment projects such as "Happy Valley" and other supporting real estate development. But now this theme is not new, and people's consumption of foreign life is more diversified, rich, fashionable, scientific and characteristic. It is difficult to replicate a model in the whole country.