Time and location of Huizhou Ancient City Folk Culture Festival; Huizhou Ancient City Folk Culture Festival activity strategy

The Huizhou Ancient City Folk Culture Festival has begun. Haven't you seen it yet? In recent years, the ancient city of Huizhou has focused on the development of night tourism, combining lights with the ancient city to bring new experiences to everyone's travels. This folk culture festival allows everyone to experience the folk culture of the ancient city. Specific event information is as follows!

2 Huizhou Ancient City Folk Culture Festival Time + Location

On the evening of November 8, 2020, the 14th Huizhou Ancient City Folk Culture Festival with the theme of "Lighting up Huizhou" was held in Huizhou Held in the ancient city.

This Folk Culture Festival lasts for 9 days (November 8th - November 16th).

Huizhou Ancient City Folk Culture Festival Activities Guide

This folk culture festival combines modern light and shadow technology with the ancient city wall, showing unique landscapes through light shows and folk performances, allowing tourists to enjoy the night view , while appreciating the folk customs, feel the infinite vitality of this ancient city.

The Huizhou Ancient Town Folk Culture Festival is the only festival in She County, Huangshan City, Anhui Province, and has been held for 14 consecutive years. In order to further enhance the brand influence of the "Huizhou Ancient City Folk Culture Festival", display and activate Huizhou culture, and cultivate new IP of the ancient city.

Through traditional folk activities in the ancient city, Huizhou’s profound cultural heritage is displayed, and at the same time it enriches the tourism industry in Shexian County, transforms brands into consumption, and continuously forms marketization, export-oriented, productization, normalization, and industrialization to achieve The true integration of the cultural tourism industry will accelerate the sound and rapid development of Shexian County.

Tourism adds color and culture and tourism are integrated.

She County has a long history and splendid culture. In 1986, it was approved by the State Council as the second batch of national historical and cultural cities. She County, together with Lijiang in Yunnan, Pingyao in Shanxi, and Langzhong in Sichuan, is known as the four best-preserved ancient cities in China. She County was once the political, economic and cultural center of Huizhou, and also the hometown of Huizhou merchants who have dominated China's business community for more than 300 years.

She County is the birthplace and centralized exhibition place of Huizhou culture, including Huizhou inkstones, Huizhou architecture, Huizhou sculptures, Xin'an painting school, Xin'an medicine, Huizhou bonsai, Hui opera, Hui cuisine, etc. The impact is far-reaching. It is the hometown of Huizhou culture in China, the capital of Huizhou ink in China, and the hometown of She inkstone in China. The rich and colorful folk culture adds a lot of connotation and interest to the ancient city scenic spots.

On the day of the opening ceremony, night fell and the lanterns came on, and the ancient and peaceful Huizhou City suddenly became romantic and charming. Using the projection of the ancient city wall, a light and shadow show integrating 3D, sound, photoelectric and other technologies is shockingly staged, giving new vitality to the ancient city of Huizhou.

The folk culture festival is rich in content, including the opening ceremony of folk activities, dragon and lion dance theme night, and Xu Village folk night (bench dragon, dancing headlights). There are 10 performing arts programs in the ancient city of Huizhou from morning to night, including wonderful folk songs, Anhui opera, Mulian opera and folk activities. There are also Huizhou Cultural and Creative Crafts Market, Huizhou Ancient City Online Celebrity Check-in Point, etc. To enhance the cultural life connotation of the scenic spot; there is a short video contest with a lot of Douyin to rejuvenate folk customs. With the integration of tourism folk customs, interactions, and experiences, tourists are no longer limited to conventional sightseeing.

In order to highlight the theme of "Lighting up Huizhou with the light of folklore", most folklore performances will be held in the evening from November 8th to 16th.

During the Huizhou Ancient City Folk Culture Festival, a policy of free admission to all A-level scenic spots in the county was introduced. It is expected that during the nine-day event, the number of visitors to Huizhou Ancient City Scenic Area will reach more than 50,000, an increase of about 30% compared with previous years. "

The ancient city of Huizhou creates a new scene for night tours.

In order to provide tourists with a better night tour experience, She County has also increased investment in night tour facilities and increased the number of night tours in the ancient city. and surrounding lighting equipment, lighting was designed, and a promenade was built to create a new scenery for night tours.

In addition, the ancient city BB also launched experience activities with the theme of "overnight stay"

The opening ceremony of Jiangxin Night Market is very lively and is the first choice for foreign tourists to taste delicious food in She County. In order to have more and richer new night tour products, various rural tourist spots will also hold events during the Lantern Festival, Dragon Boat Festival, Mid-Autumn Festival and so on. During major events such as the National Day and the Spring Festival, folk activities such as "Bench Dragon", "Dagger Dance" and "Fishing for Lanterns" are performed.

The streets and alleys in front of Yangmen and the Octagonal Tower are crowded with tourists. It has also heated up the consumer market. The dazzling array of Huizhou local products, the exquisite hand-holding ceremony in the ancient city, and the cultural and creative products with Huizhou characteristics have attracted the attention of many tourists, making them stop and choose.

The ancient dwellings in the scenic area are elegantly laid out, and the ancient streets, ancient lanes and archways are intertwined with simplicity and elegance, making it an online celebrity check-in place for tourists to taste the cultural life of the ancient city; on both sides of the streets, the simple Huizhou BB is highly sought after by tourists.

Intangible cultural heritage is used as a carrier to promote the development of tourism in the whole region.

The opening ceremony of this folk culture festival was filled with dancing unicorns symbolizing good luck and health, pyramids displaying art and power, and fishing lanterns praying for good weather. Local folk performance teams paraded along the ancient streets and alleys, attracting tourists to take photos. In addition to the local traditional folk performances in She County, the event organizers also invited folk performance groups such as Mazhu from Chun'an, Zhejiang and Shoulong from Jixi. Coming to the scene, many tourists were attracted to experience the unique charm of "Huizhou at Night".

This folk culture festival has five major highlights: first, 18 intangible cultural heritage displays suitable for evening performances were selected to interact with tourists; second, 23 folk tourism guides were released; third, modern technology was The light and shadow show is perfectly integrated with folk customs and the ancient city; fourth, the folk custom promotion will be forwarded in the circle of friends for 9 consecutive days, and free tickets to visit the seven major scenic spots in the county will be obtained; fifth, the cultural and creative hand-in-hand trade fair will be launched.

The above is information about the Huizhou Ancient City Folk Culture Festival. Please keep them away.

If you are interested in this ancient city folk culture festival, you might as well come here to experience the long-standing culture!