How about the tourist arts and crafts market?

Tourist souvenirs refer to products purchased by tourists in tourist areas, which are different from ordinary tourist commodities, have unique cultural color of tourist attractions, considerable scientific and technological level and commemorative significance, and have appreciation value, use value and collection value. China has a long history and culture and is one of the most popular tourist countries in the world. With the increase in the number of tourists and the continuous expansion of the tourism demand market, the demand market space for tourist souvenirs is growing.

Forecast of China Tourist Souvenir Market Prospect

1. Rich raw materials for development and processing.

China has a vast territory and rich products, which can provide material guarantee for the development and processing of tourist souvenirs. Take stone carving technology as an example, there are dozens of stone varieties such as Japanese Huangshi, Baitian Stone, Hongtian Stone, Crystal Frozen, Agate Frozen and Alpine Stone, which can meet different stone carving needs.

2. It has rich historical and cultural connotations.

China's long history and profound history and culture have injected creative sources into the development of tourist souvenirs. The so-called "different styles in ten miles, different customs in a hundred miles", and the unique national customs and aesthetic tastes of 56 nationalities are all a kind of culture, which makes China tourist souvenirs have rich and colorful national historical and cultural connotations. For example, the dragon pattern on porcelain, cloisonne and other handicrafts is the embodiment of dragon culture.

Backward commodity processing, high sales price and poor sales channels are the three "old problems" that hinder tourist souvenirs from entering the market.

Most tourist souvenirs come from "small workshops"

"I don't know who is hiding in the boudoir." People find that many exquisite souvenirs come from handmade workshops. It was found that many people who were awarded the "exclusive patent right" and "China No.1" came from the hands of small workshop workers, and some even adopted family-style processing. Because they are optimistic about the development prospects of their products, they all come to the exhibition to find investors and find a good "owner" for their products.

People in the tourism industry said that compared with the overall rapid development of tourism, the development of tourist souvenirs in some areas is relatively backward, and it is difficult to form a climate and scale for workshop-style development.

Scenic spots are not interested in tourist souvenirs.

"Sell hot drinks in winter and cold drinks in summer." The staff of a famous tourist attraction store in the province said that these are the two best-selling things in the store. As for tourist souvenirs, "it's common not to sell one in a month". According to relevant statistics, most tourists' souvenir consumption only accounts for 10%~ 15% of their total consumption in the scenic spot.

It is understood that major scenic spots mainly rely on tickets and rental booths to earn income, while tourist souvenirs only serve as a foil. At the same time, due to the monopoly position of scenic spots and the high mobility of consumers in scenic spots, most scenic spots have high prices for goods in the park, which makes tourists gradually form the impression that the prices of goods in scenic spots are high and the quality and price are not commensurate.

In addition, because the tour guides of travel agencies don't get commission, they often rely on kickbacks from scenic spots, shopping and catering, which invisibly raises the price of products, thus inhibiting tourists' desire to buy.

Poor sales channels have become the biggest obstacle.

"The emperor's daughter is also married." Mr. Dong, who is engaged in the development of tourist souvenirs, said that all the products he developed were sold online and the customers were all from outside the province. Although the sales volume is not large, the income is not bad. In the past two years, many people in their village have been processing tourist souvenirs. He is eager to expand his business, but he suffers from lack of funds. If someone is willing to invest, the sales volume will definitely be guaranteed.

In view of the contradiction that tourists who travel abroad have no souvenirs to buy, but in fact there are many special souvenirs all over China, the relevant personnel of the Tourism Bureau analyzed that this is related to the disconnection between the manufacturers of tourist souvenirs and the market, and the disconnection between the sellers and the sales channels.

The disconnection between the two leads to the fact that tourist souvenirs have been kept in boudoir since they were produced and cannot enter the market; However, some sales channel resources have not been well utilized, which makes it impossible for real souvenir sellers to sell their goods through the smoothest channels.

The design and development of tourist souvenirs should follow the following principles:

1. The development of tourist souvenirs should have local characteristics, national characteristics and cultural connotations.

2. The development of tourist souvenirs should be scientific, practical, commemorative and contemporary.

3. The development of tourist souvenirs should be diversified, and the products of different grades should be developed at moderate prices, each 100- 1000 yuan.

Tourist souvenirs and handicrafts don't have to take the high-end route. As long as the products are distinctive, unique and novel, they will arouse tourists' desire to buy and have a good market prospect.