Shanxi implements "star-rated" management for rural tourism.

Rural tourism demonstration village refers to a tourist village that relies on rural cultural tourism resources and takes tourism as its main industry or characteristic industry. It has formed a certain scale, generally benefited the villagers, developed the rural economy, and maintained social harmony and stability, which has typical demonstration significance in the whole province. For example, Dianzidi Village in Yangqu County, which was selected as a rural tourism demonstration village this time, is rich in red resources, especially the first village-level "Qian Zhi Memorial Hall" in China. At present, it has received more than 654.38+million tourists and has become a red business card of Taiyuan. Red tourism drives green development. The village has built 130 mu of arch shed and greenhouse, planted facilities for vegetables and grapes, and ensured that each poor household was assigned at least one shed. "Now there are more and more tourists, and selling local products has become the main source of income at home, with an annual income of more than 20,000 yuan. I couldn't save more than 5,000 yuan in previous years. " Lao Kong, once a poor household in the village, said happily.

Shanxi has issued the local standards such as Grading Evaluation Standard for Rural Tourism Demonstration Villages in Shanxi Province, which evaluates tourist villages from six aspects: resource transportation, service facilities, comprehensive benefits, tourism management, characteristic families and resource reports, and implements dynamic "star" management. The Classification and Evaluation Standard of Rural Tourism Demonstration Villages shows that the total score of rural tourism demonstration villages is 1000, including landscape quality (65 points), environmental sanitation (100 points), tourism facilities (200 points), featured products (230 points) and tourism management (190 points) The basic requirements and evaluation criteria of the Yellow River family, the Great Wall family and the Taihang family are to dig deep into the unique local cultural resources of the Yellow River, the Great Wall and Taihang Mountain and cultivate a number of Yellow River families, Great Wall families and Taihang families.

How should rural tourism demonstration villages play a demonstration role? Shanxi summed up 10 rural tourism development paths: sightseeing and leisure, cultural relics and ancient buildings, inns and homestays, cultural heritage, celebrity allusions, red culture, famous specialties, ecological health preservation, farming customs experience, and research subject examinations. , which enriches the travel experience and facilitates the choice of tourists. Through the evaluation, promotion, dynamic management and experience promotion of rural tourism demonstration villages, a replicable and popularized experience model is formed to guide and promote rural tourism in the whole province.

In the future, Shanxi will use the thinking of the rule of law, the spirit of reform and innovative methods to break through the pain points that restrict the development of rural tourism. Accelerate the cultivation of various market players and solve the problem of "who will do it"; Innovate the factor guarantee mechanism to solve the problem of "people, money and land"; Vigorously promote infrastructure construction and environmental sanitation improvement to solve the problem of "accessibility"; Strengthen market supervision and comprehensive law enforcement to solve the problem of "poor service". Efforts should be made to create a rural tourism destination that is livable, suitable for business, suitable for travel, suitable for purchase and maintenance, deeply tap resources, plan and develop at a high level, actively explore according to local conditions, and strive to embark on a road of rural tourism development with Shanxi characteristics.

People's Daily (201July 91June 2008 10 edition)