Summary of tourism development work

Summary of tourism development work

First, the work of creating “China’s Excellent Tourism City” was completed. Under the circumstances of small manpower, tight time and heavy tasks, the Municipal Tourism Bureau innovated ideas, worked together and gave full play to its subjective initiative. After many efforts, while the country was concentrating on rectifying the market and suspending the "excellence creation" acceptance, the acceptance originally scheduled for September was advanced to May, becoming the only city in the country to pass the national acceptance, and ranking among the best among similar cities in the country. The final score is 887 points (the total score of "Excellent City" is 1000 points, and the bottom line for prefecture-level cities is 750 points. The municipal government requires our city to be shortlisted with a high score of 850 points. After hard work, our city has been shortlisted with a super high score. It has been well received by the Municipal Party Committee, Municipal Government and National Tourism Administration).

Second, the tourism trade fair was successfully completed. There are two main ways to complete the tasks assigned by the municipal government: First, more than 20 travel agencies from remote cities such as Beijing, Shanghai, and Guangdong were invited to visit Fanta Line to promote Xiangfan tourism products and sign more than 50 intention contracts. It is agreed that there will be more than 10,000 tourists coming to Fan, with an expected tourism revenue of more than 20 million yuan; second, a tourism exhibition area will be held in Zhuge Liang Square, and 46 units of scenic spots, hotels, restaurants and travel agencies in the city will be organized to produce high-end exhibition boards and set up in the square The exhibition area is large-scale, novel and spectacular, and a high-standard stage is set up to show the audience the costume performances of the tourism industry and the cultural performances with local characteristics. During the "Festival", the tourism exhibition area received hundreds of thousands of visitors, making it the most popular exhibition area. At the closing ceremony of the "festival", Mayor Zhao Chenglin rated it as "the biggest highlight". The entire "festival" achieved tourism revenue of 50.28 million yuan, successfully completing the tasks assigned by the government.

The third is to promote tourism development as a whole. At the city and county levels, through measures such as government leadership and private equity participation, funds have been pooled through multiple channels for the facilities, development and construction of scenic spots, so as to advance tourism development in depth. In the past year, in addition to the traditional scenic spots such as Longzhong, Migong Temple, Lumen Temple, Baokang Wudaoxia, Nanzhang Shuijingzhuang, Gucheng Xieshan, Zaoyang Xionghe, etc., we have continued to increase the construction of supporting facilities in scenic spots. The city and county levels have also built and opened a number of new scenic spots such as Longwang Gorge, Jiuluzhai, Huangjiawan, and Jinxiu Garden based on their respective actual conditions, strengthening the basic links of tourism development.

The fourth is the climax of publicity and promotion. The two levels of the city have a high degree of unified thinking, and they have regarded publicity and promotion as an important means of attracting customers, boldly innovating promotion methods, and making tourism promotion present a situation where a hundred flowers are blooming. According to incomplete statistics, in the past year, the city has held 6 various festivals and promotions such as the Midwest Tourism Fair and the "Jingshan Crape Myrtle Red Baokang Ecological Tour", and invited journalists, writers, and artists to hold 5 collection activities. We have produced 5 feature films for various tourism promotions, participated in more than 20 domestic and foreign tourism promotion activities, and distributed and published over a million tourism promotion advertisements, which greatly improved the overall image of tourism at the city and county levels and opened it up better. Medium and long-distance markets such as Guangdong and Beijing have promoted the rise of tourism in our city. During the National Day Golden Week this year alone, our city received 425,800 tourists and achieved tourism revenue of 108.195 million yuan, an increase of 61.04% and 102.92% respectively over the same period last year, setting a record high. Fifth, the tourism market is becoming increasingly standardized. The city and county levels take the opportunity of excellence as an opportunity to continuously increase the intensity of industry management. Over the past year, in conjunction with creating excellence to welcome inspections and welcoming the "Golden Week", the tourism departments at the city and county levels have mobilized more than 100 personnel and 20 vehicles, five times in conjunction with the public security, industry and commerce, urban construction, transportation and other departments. Special rectification of the tourism market focusing on safety, quality, etc. has been carried out to better eliminate the negative factors existing in the tourism market. At the same time, in conjunction with accepting tourism complaints, the municipal tourism management department also severely punished a travel agency that operated in violation of regulations to safeguard the legitimate rights and interests of tourists. With the joint efforts at the city and county levels, our city's tourism market management work has been well received by the national and provincial tourism bureaus. During the nationwide inspection and management of the tourism market, our city was listed as an inspection-free unit.

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