Sponsorship fees were reduced by 56 million, and Li Ning made concessions. What is the current situation?

The biggest news of the CBA is that it issued a sky-high fine. Li Ning is a sponsor of the CBA. This time, due to the players’ clothing issues, the sponsorship fee was reduced by 56 million. This is already the result of Li Ning’s concessions, resulting in the current situation. The CBA senior management should really reflect on the situation.

Reduce sponsorship fees by 56 million

CBA has issued sky-high fines to many athletes. Among them, Guo Ailun was fined the most, with a fine of 1.15 million. The people involved in this fine There are many, including athletes and coaches. The current situation has a lot to do with the management of the CBA. When the contract was signed with Li Ning, the contract had very clear regulations on the players' clothing, but the CBA has very clear regulations on this matter. He didn't pay much attention to the matter. When Guo Ailun violated the rules for the first time, he didn't even give a reminder. After that, many athletes committed this problem.

Regarding CBA’s violation of contract terms, Li Ning has collected very sufficient conditions, so CBA has rectified the loss this time and issued high fines to players and coaches in order to show its attitude of admitting its mistake. Now Li Ning has also followed the rules. The contract directly reduced the sponsorship fee by 56 million. In fact, according to the contract, Li Ning could directly reduce the sponsorship fee by 80 million. However, after constant negotiations, Li Ning still made concessions, and the final reduction was 56 million.

Cause of the incident

The biggest cause of this incident is that during the CBA rematch, the CBA placed many jerseys on the field, many of which were related to Li Ning brand jerseys. Conflict, this also reflects the irresponsibility of CBA's top management from the side. In fact, this has indeed had a great impact on the Li-Ning brand. It is also the most normal approach to reduce sponsorship fees and give CBA a warning.

Reflection is needed

CBA senior management should seriously reflect. After all, Li Ning’s sponsorship fee is not free. You cannot ask for money and not abide by the provisions of the contract. No matter what you do, Everything should be done in a contractual spirit, so that we can go further.