What are the videos to watch on TV?

The software for watching videos includes Haokan Video, Tencent Video, iQiyi, Youku, Bilibili, Mango TV, etc.

Haokan Video is Baidu’s flagship short video brand, including Haokan Video Independent App, Baidu App Short Video, Baidu Search Short Video, etc. Comprehensive coverage of high-quality videos on knowledge, food, games, life, health, culture, emotions, society, information, film and television, etc.

In September 2020, Song Jian, the former head of Xigua Video, joined Baidu as the general manager of Haokan Video.

In November 2020, Baidu Mobile Ecological Business Group integrated Haokan Video and Quanmin Short Video into the short video business department, headed by Song Jian, the former general manager of Haokan Video. Song Jian’s current identity is Baidu Short Video General Manager of Ecological Platform.

Main functions

Tab categories are comprehensive and refined: Haokan video content is comprehensive and finely divided, including "funny", "movies", "music" and other popular tabs, as well as "education" Personalized tabs such as "Military" and "Technology" can meet users' needs for quick access to high-quality content.

Comprehensive content ecology: authoritative and high-quality content come together. Content sources include authoritative government agencies, authoritative news media, high-quality creators, leading IPs, etc.; the content types are rich, covering short videos, live broadcasts, small programs, long videos, etc.

High-quality self-made content: Self-made hot and original content: We produce original short video columns for current hot topics such as "Mother's Day" and "College Entrance Examination" as well as major industry events. Self-made talk show columns: "TA Says", "Specialized in Cure Unhappiness", "Eat Well", "Cloud Travel", etc. Self-made celebrity programs: "Cover Story", "Entertainment Without Defense", "It's an Idol", etc. At the end of 2020, we teamed up with Happy Mahua to create a self-made IP "The Glowing Uncle".