What is the key to control unreasonable low-cost tourism?

On April 7th, it was learned from Kunming Tourism Commission that the case clues handed over by the National Tourism Joint Inspection Unit at the end of 20 16 in the special inspection of "Unreasonable Low-cost Tour" in Kunming had been processed. More than 20 travel agencies involved in the case were severely punished, and three of them had their business licenses revoked. The reporter learned that in response to a series of problems such as "unreasonable low-cost travel" and its forced consumption and fraudulent consumption, Yunnan will implement 22 "most severe" measures to rectify the tourism market, and completely cut off the "unreasonable low-cost travel" gray interest chain by completely canceling fixed-point shopping and other measures.

Although low-cost tourism is very economical, it is also accompanied by tourism ills such as forced consumption and midway dumping. Low-cost tours are not affordable. Article 35 of the Tourism Law clearly stipulates that "it is not allowed to organize tourism activities at unreasonably low prices to trick tourists, and to obtain illegitimate interests such as kickbacks by arranging shopping or paying for tourism projects separately". Travel quotations that deviate from the law of value and are lower than operating costs are actually suspected of breaking the law. Tourism law has been implemented since 20 13. However, some travel e-commerce and travel agencies still attract customers with ultra-low group fees, and forced consumption has been repeatedly banned.

Tourists travel to relax, but they fall into the "low price trap" designed by travel agencies, leaving happily and disappointedly. This not only left scars in the hearts of tourists, but also hurt the healthy texture of the tourism market. Kunming Tourism Commission dealt with the clues of special inspection cases handed over by the National Tourism Joint Inspection Unit, and severely punished more than 20 travel agencies involved, among which 3 travel agencies revoked their business licenses, which brought a timely supervision to the tourism market. Its positive significance is self-evident. ?

According to industry insiders, the current situation of the group tour market is that due to the rising cost of tickets, accommodation, catering and so on, the competition in the tourism market is fierce. Travel agencies often take measures to attract tourists by lowering travel quotations, and then make up for it from aspects such as discounts on tourism quality and frequent shopping arrangements. Most tour guides have no salary in travel agencies, or the basic salary is very low. Their income depends on tourists shopping at their own expense and visiting scenic spots to get commissions and kickbacks. The earlier the tourism market develops, the more prominent this problem becomes. The unspoken rule that tour guides get kickbacks and commissions is very popular.

Tourism attracts tourists at low prices, increases shopping frequency, and black tour guides run rampant, directly rushing to the red light of the Tourism Law. The tourism industry has greatly increased the tour fee, followed the hidden rules of low quotation, and increased the shopping frequency, which failed to attract tourists and made them dissatisfied. This contradiction seems irreconcilable, but it is not.

Governing "unreasonable low-cost tourism" is conducive to legal and orderly competition in the tourism industry and provides a transparent consumption environment for tourists. However, whether the special action to control the "unreasonable low-cost tour" will become an excuse for the sharp price increase in the tourism industry, whether the economic burden of tourists will increase, how to find a reasonable price in the tourism market and how to improve the quality of tourism are all worth discussing and thinking about. The tourism management department should standardize the management of the tourism industry, clean up the hidden rules of zero-negative group fees, and make the quotation of tourism products transparent and true, which is conducive to improving the quality of public tourism and should undoubtedly be implemented to the letter.

Tourism departments should not only investigate and deal with cases handed over by higher authorities, but also actively strengthen supervision and urge the tourism industry to improve service quality. If the disorderly competition in the tourism industry is broken, the tourism quotation returns to a reasonable level, the quality of tourists' tourism is guaranteed, the hidden rules of tourism are gradually eliminated, and the reputation of the tourism industry is improved, which is of great benefit to implementing the national leisure plan and activating the public's enthusiasm for sightseeing. Otherwise, unreasonable low-cost tourism has been repeatedly banned, and black tour guides are still rampant in the market, which is not good for scenic spots, travel agencies, tour guides and tourists.