Tourist route design plan book

First, the theme of the event: discover beauty and show charm.

Second, the target audience: freshmen and sophomores in the Department of History and Culture. 3. Organizer: Female Student Department of Student Union.

Four. Activity time:165438+1mid-October.

Verb (abbreviation of verb) Location: Teaching Building 6

Activity form of intransitive verbs

1. This activity is conducted in the form of a free team, with 2-4 people in each team. (Cross-discipline combination is preferred)

2. Each team chooses a theme from three route themes, designs an optimal tour route, and displays the whole tour route through ppt, flash and other forms, plus vivid explanations or other more interesting performances to introduce and explain the tour route. The presentation time of each team is 10 minute, and overtime is not allowed.

3. During the presentation, any participating team will explain the original intention of designing this tour route, as well as the characteristics and advantages of this tour route, and give a basic introduction to the scenic spots designed in the route.

4. In addition to presentation, there are also defense and talent show in the final. One of the teams chose to answer the questions raised by the judges, and the other showed its talents related to the theme of route design.

Seven, optional theme (choose one)

1, I cherish the memory of the Red Revolution.

Visit revolutionary education bases or revolutionary historical sites, design educational activities with educational significance, and feel the influence of revolutionary atmosphere. Each scenic spot must be related to revolutionary history or revolutionary tasks. If it is a revolutionary site, it is necessary to clarify the culture and significance it represents; If he is a revolutionary, he should clarify his life story.

I care about people's lives.

This kind of tour route design is not limited to the routine, but can pay attention to people's lives, go deep into the grassroots of rural areas or communities, understand the impact of the country's development over the past 60 years on people's lives, comprehensively design tour routes and activities that reflect people's life changes, and describe the changes in people's lives over the past 60 years.

I know the changes in my hometown.

Finding out the outstanding changes in hometown can reflect the development of hometown, design representative tourist routes and activities, understand the process of change and describe its development. It can be a representative area, or it can be a representative landscape, architecture and the like.

Eight, award setting

One for the first, second and third prizes of the group, one for the best design and one for the best tour guide.

Nine. Activity budget: omitted

X. Specific arrangements

To apply for classes, each class should complete the registration before1October 30th 10, and submit the registration list to the head of the female students' department on the 30th.

XI。 Others:

Do a good job in promotional activities to improve this.

History and culture department of a university, student branch of the Youth League Committee, and female student department.

Tourist Route Design Scheme (2)

First, the feasibility of developing tea culture tourism in Hangzhou

When people mention Hangzhou, in addition to the West Lake, they often think of Longjing tea in Hangzhou. Longjing tea culture has become another unique "business card" of paradise Hangzhou. In order to further improve the popularity of Hangzhou Longjing and enhance its competitive advantage, we must make a fuss about the historical tea culture and the characteristics of Longjing, and Hangzhou has obvious resources, customers and commercial advantages as a strong backing.

(1) Resource conditions:

Tea culture tourism is a new project that combines tea industry resources with tourism resources and comprehensively develops them. It is a kind of cultural tourism with the main purpose of enjoying the material of tea industry and the spirit of tea culture. For urban tourism, there are various development models, but they are all inseparable from the support of culture. The attraction of Hangzhou to foreign tourists lies not only in the modern urban culture, but also in the unique traditional culture precipitated by history. In recent years, tourists are pursuing diversified and all-round satisfaction, and their interest in characteristic tourism is getting stronger and stronger, especially in "nature" and "true colors". Therefore, Hangzhou can rely on the West Lake Longjing tea culture with leisure value, ornamental value and experience value to open up a new way of tourism, so that consumers can enjoy health care, return to nature and have cultural taste.

With seven mountains, two waters and one field, unique natural conditions and long-term accumulated experience in tea production since the middle Tang Dynasty, Hangzhou became a famous tea plantation in Zhejiang in the first year of Huizong Chongning. West Lake Longjing is green in color, fragrant, mellow and sweet, and looks like a sparrow tongue. It became a famous tea in Hangzhou during the Jiajing period of the Ming Dynasty, and it has enjoyed a long reputation for 500 years. Nowadays, tea events are quite prosperous, from the "Jiangnan Tea Memory" exhibition of Hangzhou century-old tea culture to the spring tea party of "West Lake Spring"; From the "Tea Man's Home", which integrates tea shops, tea parties and tea studies, to the only eco-natural museum specializing in tea in China; From the upcoming West Lake International Tea Culture Expo to the World Leisure Expo in 2006, it shows that Hangzhou has a unique advantage in developing Longjing tea cultural tourism.

(2) Tourist source conditions:

Ji, director of Zhejiang Tourism Bureau, pointed out in his speech at the "Zhejiang Tourism Promotion Conference" held at Seaview Hotel in Hong Kong that in 2004, with the joint efforts of the tourism industry in the whole province, Zhejiang * * * received domestic tourists 1 654,380+billion, an increase of 20% over the previous year, and domestic tourism revenue reached 83 billion yuan, an increase of1over the previous year. On the other hand, it received 2.6 million inbound tourists, an increase of 43% over last year, and the foreign exchange earned by tourism reached $654.38+0.2 billion, an increase of 42% over last year. In * * the number of Hong Kong people visiting Zhejiang reached 383,000, an increase of 63.9% over * *. After last year's "Hong Kong Zhejiang Week" large-scale exchange activities, Zhejiang is more and more loved by Hong Kong people. According to the data, Hong Kong tourists rank among the top inbound tourists received by Zhejiang every year, with 383,000 tourists received in the past year, an increase of 63.9% compared with * *. In the first golden week after SARS, the province received 7.206 million tourists from home and abroad, and realized a tourism income of 4.92 billion yuan, up by 20.6% and 24.6% respectively over the previous National Day. () This shows the advantages of Hangzhou's tourism resources.

(3) Commercial conditions:

With the rise of leisure industry, the leisure significance of tea has become the driving force of economy, and there are also many business opportunities for tea shopping and tea catering. Located in the golden business district around the West Lake, there are large shopping malls and supermarkets, with a large flow of people. Some iced tea drinks sell well in summer, such as "Haagen-Dazs" matcha ice cream, Youkang's "Tea Workshop" ice cream, bright matcha yogurt and so on. It is understood that tea has the effect of relaxing bowels and reducing fat. Catechin in tea is a powerful antioxidant, which can remove carcinogens from cells. Therefore, tea-related foods are very popular with consumers, such as tea seeds, tea jelly and matcha cakes, as well as various matcha chocolates, matcha moon cakes, matcha noodles, matcha buccal tablets, matcha masks, green tea shampoo and a classic "green tea" perfume by Irina Karp Tairova Bo Ya Dun.

Tea meal is characterized by light, smooth, slightly salty and slightly alcohol, which is very suitable for travel diet. All the hotels, restaurants, teahouses and restaurants in Hang Cheng have the conditions and advantages to cook tea dishes. Shrimp from Longjing, shrimp from Robbie and fish fillets from Longjing have always been the special refreshments on the menu. In recent years, clear water tea crucian carp, crispy chicken with tea sauce and tea-flavored old duck pot have been launched to cater to the public's tastes. The catering industry pays attention to innovation. Hangzhou Zhiweiguan has launched a new dish named "Longjing Tea", named after West Lake Longjing Tea. Well-made, exquisite materials, with high-grade seafood and other raw materials. Delicious taste, beautiful shape, set appreciation and consumption in one. Therefore, the operation mode of tourism business requires innovation, novelty and characteristics, and constantly makes new breakthroughs to promote the development and attraction of tourism resources.

Second, Hangzhou Longjing tea culture characteristic tourist route design

Because the scenic spots related to Longjing tea culture in Hangzhou are scattered, tourists can be advised to take the tea tour bus, which can not only make the travel itinerary compact and the travel route target clear, but also taste the authentic Longjing tea, learn a little about the history of tea, see the scenery of tea country and experience a leisure trip. The Hangzhou Municipal Government can organize relevant departments to establish Longjing tea tourism line in the peak season of Longjing listing, which is open to Hangzhou citizens and foreign tourists.

Qinghefang-Tiger Running Spring-Longjing Tea Question-China Tea Museum-Shuguang Road

(1) the ancient street of Qinghe Square

Qinghefang is a newly opened tourist street. There are many antique storefronts in the ancient street, which are full of national flavor and local flavor. Visitors can get a glimpse of the history of Hang Cheng. To get to this street, Taiji Tea Ceremony Garden is a must. It is located in the most prosperous section of the street, opened by the descendants of the Zheng tea family, and its history can be traced back to the Qing Dynasty. The teahouse has a white wall, facing the sky. A bronze statue of a portable teapot stands in front of the door, which is regarded as "welcoming guests". Walking into the bench table on the first floor and the ancient rattan chair on the second floor, the sound of pingtan came, which was the style of Jiangnan small teahouse in the late Qing Dynasty. "Dr. Tea" are all men, wearing long gowns and shouting loudly, all with stunts. They can take a special copper pot with a long mouth and pour boiling water into your bowl from a distance. It's really flattering to watch the tea doctors' skillful tea-making skills and experience this almost rude performance. In addition, there are unique tea ceremony performances such as Buddhist tea ceremony, Taoist tea, literati tea and oolong tea, which are dazzling. Hangzhou Trade Bureau once awarded Master Sean Xiao the title of "Master of Tea Art", and Hong Kong Ta Kung Pao also published a large number of photos to report Master Liu's long-term pot-making skills, but this effort was not built in a day.

Taiji Tea Ceremony advocates "saving by people". On the first floor, there is a big bowl of tea with five yuan and ten yuan, and on the second floor, there are all kinds of good teas, several hundred yuan each. Visitors, whether rich or ordinary, can go in and find a place to sit down. Of course, visitors here can't miss their exclusive signature teas, such as cold welcome cream, Shuidanqing, Yinyun oolong tea and real gold eight-treasure tea. It is said that there is also a kind of precious tea, which is called "open only after seeing the emperor". 1978 Many old tea drinkers just come here to drink tea, which shows the good reputation of Taiji Tea House.

In where street, you can not only drink good tea, but also taste all kinds of exquisite tea. In an antique teahouse, order a green tea honey cake or a green tea steamed cake, or order a "tea pancake" and fry it with tea powder and chopped green onion, which is full of fragrance; Sweet but not greasy "eight-treasure tea porridge", unconsciously a bowl will bottom out. If you are careful enough, you will find that there are many tea shops on Hefang Street. As the saying goes, "water is the mother of tea and the pot is the father of tea." A good tea set can keep the aroma and mellow fragrance of tea, and once the teapot is organically combined with poetry, calligraphy, literature and seal cutting, it is beyond the scope of tea tasting instruments. If you are interested in buying a pot or two, you can enjoy it yourself or give it to your friends.

(b) Mooncherry Tiger Race

"Longjing tea and flowing water" is known as "the two wonders of the West Lake". Throughout the ages, anyone who has traveled to Hangzhou regards tasting the West Lake Longjing and running in a tiger bath as a great pleasure. There is also a beautiful legend in Mooncherry, which is called the third spring in the world. It is said that in the fourth year of the Tang Dynasty, a monk came here and settled down because he liked the beautiful scenery here, but there was no water nearby and he was going to move elsewhere. One night, he suddenly dreamed that the man of God told him that there was a boy spring in Nanyue and he wanted to send two tigers to move it. The next day, he really saw two tigers running (planing) to dig a hole, and the clear spring water immediately gushed out, hence the name Tiger Running Spring.

Tiger Running Spring is located in Huichan Temple in Baihefeng, Dacishan, southwest of Hangzhou. From the foot of the mountain all the way up, the ancient trees are towering, the streams are gurgling, and sometimes there are a few crisp birds singing, which has a unique flavor. On the stone bed of the stone niche next to the main pool spring, Huan is resting on his right arm and sleeping on his side, looking quiet and charitable. The quiet Gankun doesn't know the transcendental realm of spring, just like a couplet says: how many bells can't be broken in a dream, and the clouds in the three treasures disappear without a trace. Two lifelike tigers are coming to the sleeping monk from the right side of the stone niche. The image is vivid and lifelike. Although this group of "Dream Tiger Map" reliefs are covered with moss, the exquisiteness of carving can still be seen. Further up, he came to the Tiger Running Spring Temple, and Tan Lian's "Tiger will move the spring eye to Nanyue Boy, robbing this true source for millions of years" cast a layer of religious mystery on Tiger Running Spring.

Good water is the carrier of color, fragrance and taste of tea. Lu Yu, a Cha Sheng in the Tang Dynasty, once said in the Book of Tea that landscape is the best choice for water, followed by river water and well water. It is a pleasure to sit quietly in the corner of the tea room of Hupao Temple and drink Longjing. In a clear and bright cup with green leaves and clear water, the fog curled up. Send the cup to the nose, smell the tender fragrance of tea deeply, and the whole person will disperse; Read, smell, taste slowly, fragrant, sweet, and rare. This situation, as Lu Ciyun of A Qing Dynasty said: "Longjing tea is real, sweet as orchid, quiet but not bitter, and tasteless. After drinking, I feel a kind of harmony, tasteless and even tasteless. "

(3) Longjing tea

According to historical records, Emperor Qianlong went to Hangzhou in the south of the Yangtze River six times, mostly to visit Longjing, and wrote poems praising the beauty and tea of Longjing. Up to now, the story of 18 Longjing royal tea planted in Gong Hu Temple in Shifeng is still circulating in Hangzhou. At the end of the Qing Dynasty, Longjing tea spread all over Shifeng, Longjing, Lingyin, Wuyun Mountain, Tiger Run, meijiawu and other places, and was divided into four categories: lion, dragon, cloud and tiger, collectively known as "West Lake Longjing tea", which became a "golden signboard" of Hangzhou tea culture.

In Longjing Mountain Garden, visitors can enjoy the sensory stimulation of green tea sea, and also experience the pleasure of picking, making and making tea. Longjing pays attention to taking "fine buds before rain, one flag and one cannon", that is, picking tender tea buds in front of Grain Rain, only picking one leaf and one bud, drying and frying, and the tea leaves are loose after brewing, showing the shape of one flag and one cannon. Peng, a scholar in the Ming Dynasty, once wrote in a tea-picking song: Longjing new tea is expensive, the petals in the cup stand around, the banquet is not stopped, and the spring runs hard. It can be seen that Longjing tea was valuable at that time. If the season is right, tourists can be a tea farmer, put on a hat, put on a cloth bag, carry a tea basket, and stroll in the tea garden moistened by the spring rain, smelling the faint tea fragrance. It is so pleasing to the eye, far from the hustle and bustle of the city, and their hearts seem to be close to nature. It is a good leisure experience for foreign tourists.

(4) China Tea Museum

After tourists have a little perceptual knowledge of Longjing tea culture, exploring the origin of tea culture can lead tourists to China Tea Museum. Built on the mountain, this modern museum has been officially opened since April 199 1, with flowers and trees, rockeries and flowing water, and bluestone paths running through it. The tea garden outside the museum is lush and beautiful. It is a special tea museum integrating tea history, tea affairs, tea sets, tea custom display, academic exchange and tea art tour. Now it is free for tourists. It is said that in the future, we will break free from the shackles of the fence, borrow the Wulaofeng and the big tea garden in front of the museum, and turn it into an eco-natural museum specializing in tea.

The four buildings in the museum are elegant and patchwork. The tea exhibition hall on the first floor systematically introduces the development history of tea for thousands of years and the treasures of tea sets in past dynasties, from the method of frying and ordering tea in Tang Dynasty to the method of boiling water in Ming Dynasty, and then to the teahouse culture in Qing Dynasty. Until the late Republic of China, tea went deep into the market, went secular and entered the daily life of thousands of families. Tea Extraction Hall is a collection of different tea samples, including green tea, black tea, white tea, yellow tea and black tea. The tea hall shows visitors in detail various tea-making steps such as frying, baking and baking, as well as tea-making tools and Tibetan tea since ancient times. The Tea Garden Hall recorded the attention and support of national leaders to tea culture, and the sincere and cordial tea ceremony exchange between China and South Korea that day, all of which reflected the traditional customs and virtues of China since ancient times, and it was a country of etiquette. The tea custom hall on the second floor is like a condensed social picture. There are bamboo houses, tea rooms or heatable adobe sleeping platform in the exhibition hall, which truly reproduces the simple and diverse tea customs in different historical periods and regions.

Tea Museum not only publicizes and promotes the long-standing traditional culture of the Chinese nation to tourists at home and abroad, but also combines natural scenery with human landscape by using tea culture, so that more tourists can understand tea culture while enjoying the beautiful scenery, increase their perceptual knowledge and promote the exchange of Chinese and foreign tea culture. It is said that the rebuilt tea museum will also build a fully transparent glass shed with big tea trees, which can have a panoramic view of the Shuangfeng tea garden. It may be interesting to visit again then.

(5) Shuguang Road Tea House Street

Hangzhou has always been a typical leisure city with a slow pace of life and a strong humanistic atmosphere, which has created a good opportunity for teahouses to take root. In fact, tea culture and teahouse culture complement each other. The profoundness of tea culture breeds a leisure and comfortable teahouse culture, which in turn enriches the tea culture. Teahouses are the product of the development of traditional teahouses to a higher level and the conscious development of teahouses to meet the needs of modern people. It can not only enjoy tea and scenery, but also eat. It is a place where leisure consumers gather. It can be said that the deduction of brand culture is an important carrier to promote consumption. There are countless teahouses of various colors in Hangzhou, which are not only a good place for Hangzhou people to entertain themselves, but also talked about by a large number of foreign tourists. After a day's trip to nature, tourists will inevitably have the desire to return to the city. The elegant and exquisite facade on Shuguang Road, big or small, Zhuang or harmonious, adds a lot of quaint and elegant atmosphere to Hangzhou, a modern city, and becomes a unique landscape by the lake.

According to observation, the owners of teahouses are mostly charming women, running a small space of their own, which gives people tenderness and beauty in neon without publicity. There, you can not only see the collection of hundreds of years-old antiques, wooden doors, window roots, Ming and Qing furniture, but also see the exquisite details of modern elements such as western spotlights and glass ceilings. It can be said that the teahouse in Hangzhou combines classical culture and fashion elements just right. Moreover, most of the owners attach great importance to the environmental layout and create a rich tea drinking atmosphere, which can be described as a pure land in the world of mortals and a good place for tourists to relax at night.

Three. Feasible Suggestions on Developing Tea Culture Tourism

Today, Hangzhou is striving to enter the Yangtze River Delta, connect with Shanghai and vigorously build a modern international scenic tourist city. Under this favorable background, we can try our best to tap its unique cultural potential of Longjing tea, integrate tea culture into the tourism process, take Longjing tea as the main clue, and combine other activities to develop Longjing tea cultural tourism, so as to turn Hangzhou into today's "China Tea Capital".

(1) Set up the West Lake Longjing Tea Store in the prime location of the commercial street, implement brand management, stimulate tea consumption, break through the sluggish links of the tea industry, activate the tea market and promote a virtuous circle of the tea industry. While maintaining the original high quality and characteristics of tea production and sales, we should also strengthen the creativity and conception of the packaging and design of West Lake Longjing tea sales, fully embody the long and fascinating history and culture of the Chinese nation, attract countries all over the world to compete for drinking, get more contact with and understand the mysterious ancient oriental country, and then attract more people to join the ranks of drinking West Lake Longjing tea.

(2) Create a boutique teahouse in the West Lake Scenic Area and create a confident, subtle, open and inclusive cultural space. A good teahouse pays attention to taste and pursues its own personality; In fact, you don't need too many expensive tea sets and antiques, and you don't need to decorate too many traces of axes. The soul of a teahouse lies in its sense of space. Teahouses can have different styles, either elegant or exquisite or simple, but they must set off the tranquility, calmness and fluency of the space just right.

(3) Tourism products, as the sum of the material and spiritual elements consumed by tourists, can be described as the core of tourism. Therefore, we can optimize the product structure according to the resource conditions and market positioning, develop related tea culture tourism products with high connotation and high grade, and enhance the attraction and competitiveness of tea tourism. For example, exquisite tea sets, meaningful and elegant tea poems and paintings, integrated tea calligraphy, ancient and wonderful tea history legends and beautifully printed tea postcards have created the brand of "West Lake Longjing". There are good reasons for choosing "West Lake Longjing" as a tourist brand in Hangzhou: (1) Longjing tea culture has a long history and profound cultural heritage. (2) Hangzhou is famous for its West Lake Longjing. (3) The concept of green tourism advocated by tea culture tourism conforms to the development trend of modern tourism market demand.

(4) We can vigorously develop tea garden eco-tourism and tea capital amorous feelings tourism, and organize students from all over the country to hold summer camps in Longjing Tea Township, so that more people can know about Hangzhou and West Lake Longjing. Taking Longjing tea tourism as the leading factor can promote the prosperity of scenic spots, commodity shopping and tea tourism accommodation along the tourist routes and bring good economic benefits to tourist destinations.

(5) Make tea bath a major feature of leisure resort. Nowadays, taking a bath with tea has become a fashion. Green tea contains a lot of tea polyphenols, which can refresh the mind, make people fit and diuretic, detoxify and treat sores. Tea contains many vitamins and minerals. Bathing in summer can prevent heatstroke, treat sunburn and whiten skin. Advocating tea bath can make tourists' journey more comfortable.

End of movement

Since the discovery of tea, the original dietary meaning has long been diluted. In the development process of thousands of years, tea planting, tea picking, tea making, tea drinking and related customs and concepts have become an important part of the cultural system. Hangzhou Longjing has always enjoyed a high reputation. Design a tourist route with Longjing tea culture characteristics, so that the knowledge, interest and entertainment of tea culture can be integrated into tourist attractions along the way, and tourists can enjoy tea tasting, refreshments, tea sets, tea scenes and tea customs. The author thinks that it is of great and far-reaching significance to design the tourism route of Longjing tea culture, promote the frequent exchange of tea culture, make Longjing tea culture cross national boundaries, become widely known to the world and become the spiritual wealth of human civilization.