The Significance of Folk Festivals to Tourism

In the southwest of China, Torch Festival is a traditional festival for Yi, Bai, Hani, Lisu, Naxi and Pumi nationalities. It is named after burning torches as the main activity of the festival, among which the torch festival of Yi and Bai nationalities is the grandest and has become an important local folk festival, attracting a large number of tourists every year.

Please discuss the significance of folk festivals to tourism.