Where will the tourism management major go in the future?

In recent years, my country's tourism industry has developed rapidly. According to the Tourism Industry Development Report, the tourism industry, as one of the six emerging consumer hotspot industries, will maintain an average annual growth rate of 10.4% in the next 10 years. Tourism is one of the pillar industries of China's economic development. For this reason, tourism management, hotel management and other related majors in some universities have also emerged, and the employment situation of such majors has also become a hot topic. However, according to the author's overt and covert investigations, the employment situation of graduates majoring in tourism and hotel management is not optimistic. Tourism graduate: I have no choice but to work as a hotel tour guide. "In order to settle down as soon as possible, I randomly found a private travel agency to work as a tour guide. The basic salary was 300 yuan. After one month, I only received the basic salary. I shared a room with my classmates and added public transportation and phone calls. If this continues, I will have to repay 200 yuan every month for expenses and food, and I will still be living at the lowest level with a very low quality of life." A recent undergraduate majoring in tourism management told the author sadly during an interview. "I have been traveling for a long time, attended no less than ten interviews, and even more job fairs, but I didn't know what I could do after many choices, so I just decided to work in a hotel. In fact, at first I felt that I might as well be a person with a few jobs. Technical secondary school graduates with years of work experience, but the reality has become like this, so they can only bite the bullet and accumulate it slowly," a tourism management graduate who just signed a contract to work as a room attendant at a five-star hotel in Zhengzhou told us. Tourism-related units: It is difficult to recruit the talents you want. “What we need are high-quality tour guides to adapt to the current tourism environment and situation.” A manager of a travel agency told the author, “These people must have rich cultural knowledge , strong adaptability, good image, good temperament, rich experience, strong language skills, broad knowledge, and polite manners. However, such talents are difficult to recruit and retain, which increases work costs. "They are not college students, but they are not as good as vocational high school students. They are college graduates who have high aspirations but low abilities and are arrogant. There are also college students who come to work for us after graduation. They also have a high passion for tourism, but they don’t want to endure hardship and want to be in management at the beginning. Personnel, this is not realistic at all. In fact, college students become students of society when they enter the society, and they need to learn a lot. Our principle is to start from the grassroots level," said a department manager of a travel agency. Colleges and Universities: Too much emphasis on theory and neglect of practice. Currently, the tourism majors offered by most colleges and universities focus more on the cultivation of cultural theoretical knowledge, resulting in students’ theoretical knowledge and practical skills not being able to be organically combined. Undergraduates graduating from tourism majors are not qualified to engage in this major. Most of them went to work as teachers or office clerks in enterprises and institutions. However, technical secondary school students engaged in the tourism industry accounted for almost 70%-80% of the employees in travel agencies and scenic spots. On the one hand, there is a high demand for high-quality talents, and on the other hand, a large number of graduates cannot find satisfactory jobs. There is no good fit between the market's demand for talents and the supply of talents. For this reason, the author believes that maintaining a good The mentality is crucial. Graduates of tourism majors must not be arrogant and have high ambitions but low abilities. They must pay attention to the cultivation of their comprehensive abilities in school. After entering the society, they must not be impatient or give up even if it does not go well for a while. When seeking employment, they must The most important thing to change your own ideas is to define the scope of the industry, be open-minded to ask for advice, be willing to be enterprising, and be good at cooperation, so as to effectively accumulate and pave the way for future career development. Be willing to start from the grassroots level and continuously strengthen theoretical cultivation and practical accumulation to adapt to an increasingly competitive society.