How to do the planning and design of ancient town tourism?

The success of ancient town tourism development has triggered a "ancient town development fever" throughout the country. However, there are various crises hidden behind the popularity. Over-exploitation and the destruction of ecological environment make the tourism resources of ancient towns with great development value decline day by day.

For the ancient town, on the one hand, commercialization is the basis to ensure its sustainable utilization; On the other hand, excessive commercialization will lose the original culture. How to balance is an important problem we are facing.

Tourism planning and design of ancient towns should do well in six aspects: 1, and the harmony and unity of cultural inheritance and economic development. In the development of ancient towns, it is necessary to grasp the "degree" between the importance of the protection of ancient buildings and intangible cultural heritage and the marketization of development by combing the cultural history and market status quo, and neither direction can go to extremes-only protection without development, or only development without protection. Make it reach a reasonable balance point. 2. People-oriented guiding ideology; 3. Create a slow life experience and let tourists integrate into the homes of ordinary people; 4. To develop cultural commerce, on the basis of protecting historical and cultural accumulation, the development of ancient towns should pay more attention to the display of theme culture, enhance the humanistic and historical value, enhance cultural taste, and deeply explore and enrich its cultural connotation; 5. The formation of industrial communities, the ancient town tourism market chain climate has been formed, and the industrial expansion and extension are not enough. Forming industrial community will be the direction of tourism development in ancient towns in the future; 6. Scientific and effective management.

Lv Wen, Lv Wei is a "three-level" planning and design institute for urban and rural planning, tourism planning and landscape design, the vice-chairman unit of China Characteristic Town Alliance, and a comprehensive service provider for characteristic towns. It is a leading organization for pan-tourism, characteristic towns and rural revitalization and innovation, and provides services such as planning, landscape design, development and operation, investment and financing, creative counseling and IP introduction for the development and construction of characteristic towns (cities).

Based on the concept of "creative classics, ground operation", Lv Wen, Lv Wei took the lead in proposing "a new urbanization model oriented by tourism" and a model of "integration of production and city" in tourist towns, and participated in the compilation of Evaluation Criteria for Beijing Tourist Towns, Classification and Evaluation Criteria for Tourist Towns, Evaluation Criteria for Sports Towns, Indicator System for Ecological Towns and Urban Criteria for Yang Kang. Four small town special issues, such as Tourism Leading New Urbanization, Guide to the Development and Operation of Tourist Towns, Characteristic Town Incubator, Guide to the Development and Operation of Characteristic Towns, and Tourist Towns, Sports Towns and Ecological Towns, were published to build a service platform for the development and operation of characteristic towns, innovate the service mode of characteristic town incubators, and provide all-round support and a package of solutions for the development and construction of characteristic towns (cities).