Cultural and creative product design concepts

The design concept of the Palace Museum’s cultural and creative products has the following points:

1. Rather than simply copying the collection, we must study the information and life needs that people need today.

2. Explore the connotation of the collection, find points of connection with today’s social life, and use culture to influence people’s lives.

3. Continuously track and use advanced scientific and technological means to pursue infinite communication capabilities.

Relevant measures:

1. Cultural and creative products should focus on meeting the cultural needs of consumers, and the development of cultural and creative products should take the interests of consumers as the starting point.

2. Develop cultural and creative products with a clear purpose and plan, and do not blindly pursue quantity.

3. Form a cultural and creative team with innovative capabilities and spirit to improve product quality.

4. Pay attention to the training and selection of cultural and creative product development talents, and establish a comprehensive talent team with a solid professional foundation, keen market awareness, and good operation and management.

Extended information

Cultural and creative products of the Forbidden City are usually commemorative products. However, if the product itself is not practical, it will be difficult to arouse the enthusiasm of consumers. Even if they purchase It will sit idle in the corner when I get home. However, if the product itself has strong use value and can be used in daily life, such as pens, USB flash drives, mouse pads, etc., it will be very easy to integrate into the user's life and achieve the role of spreading culture.

The design and development of cultural and creative products must combine regional characteristics and cultural characteristics. Applying the cultural symbols and cultural connotations of the Palace Museum into the design is a reinterpretation of my country’s traditional excellent crafts, and its products must be deeply explored. Only the unique Forbidden City culture and its combination can stimulate consumers' desire for consumption.